Find someone you
don’t know and share
one success and what
evidence tells you it is
a success?
Survey Results
 A sleeping
giant is rising!
 Move outside the walls!
 Broke the ice!
 Just do it!
Successes!!!!!
Enhanced perception of what we do – 8
 CC and extension working together - 3
 Networking – 8
 Strategic plan – 7
 Economic development -14
 Workforce development - 15
 Civic engagement – 2
 Meet the needs of the people - 3
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Challenges!!!!
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Internal challenges – 27
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Sustainability – 16
Economic development – 5
CC and extension working together – 3
Civic engagement – 18
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Time, logistics, funding, communication, staffing,
president’s role, $
Stakeholders, culture of deficit
TURF - 2
We have increased the demand
Community colleges and
community
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Civic engagement – 47
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Change in culture, inclusion, stakeholders
Bright future – 37
 Strategic plan – 2
 Economic development – 8
 AI
 High schools
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Community college and LGUs
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Resources and sustainability – 4
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Change in culture
Very successful, critical to success
Partnerships evolving – 7, improving – 8
Share projects – 5
Personalities
No more negativity
Limited potential
Non existent
Evaluation
Need to find a measure – 6
 Don’t have any – 8
 Things we are using: KASA, formative,
paper trail
 Issues: wasn’t built in, staffing turnover
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Proof of the pudding is in the eating of it!
Evaluation Processes
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None – 6
Improve – 1, in process -4
Focus groups – 4
Output measures – 6
Surveys 5
Documentation - 2
Benchmarks
Pre/post surveys
Every program, every service
What should we continue to do?
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Guidance – 15
Support – 7
Convene us – 7
Sustainable development 4
Evaluation – 2
Onsite visits – 2
Networking – 2
Keep in touch – 2
Multi-level partnerships
CHEERLEADING
Impact
Enhanced role of the college – 23
 Good practice – 3
 Economic development – 9
 Increased access to education – 3
 Long ways to go!
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What we want to tell Ford
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Value of partnerships – 13
Civic engagement and community building – 3
Learning together – 2
Work with extension - 2
Expanding offerings
Native learners can have culture and education
Struggled
AI, high schools, see the potential, resources for
the project were important
Planning for
Sustainability
Mary Emery
Cornelia Butler Flora
North Central Regional
Center for Rural Development
memery@iastate.edu
www.ncrcrd.iastate.edu
Why do some
communities thrive
while in the next
county over a similar
community struggles
to survive?
What the Research Tells Us:
 Heartland
Center for Leadership
Development: 20 Clues
 Flora and Flora: Entrepreneurial
Support Infrastructure
 Flora, Flora and Fey: Rural
Legacy and Change
(pause)
Worthy Causes and Community Activities
Worthy Causes and Community Activities
Built
Capital
Financial
Capital
Natural
Capital
Political
Capital
Healthy Ecosystem
Vital Economy
Social Well-Being
Cultural
Capital
Social
Capital
Human
Capital
Capital
Resources invested to
create new resources
over a long time
horizon
Why Focus on the Capitals?
 Importance
of place.
 Interdependency and
interaction.
 Balance.
 Ripple effect.
Natural
Capital

Natural capital
provides
possibilities and
Air quality, wind and sun limits to human
action. It
Water
influences and is
Soil and minerals
influenced by
Biodiversity
human actions.

Landscape
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Sustainable, Healthy Ecosystems
with Multiple Community Benefits

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Human communities
plan and act in concert
with natural systems
Ecosystems are used
for multiple community
benefits
Those with alternative
uses of the ecosystem
seek common ground
Cultural Capital
Spirituality
 Symbols-sense Cultural capital determines
of place
how we see the world,
 Ways of
what we take for granted,
knowing
what we value, and what
things we think possible
 Languageto change. Hegemony
history
allows one social group
 Ways of acting
to impose its symbols
 Definition of
and reward system on
what is
other groups.
problematic

Local and Traditional Knowledge
is Appreciated and Enhanced
Cultural differences are
recognized and valued.
 Traditional knowledge
and historical places are
maintained.
 Communities are willing
to take the time to
understand and build on
different ways of knowing
and doing.

Human Capital

Education The characteristics and potentials
 Skills
 Health
 Self-
esteem
 Selfefficacy
of individuals that are
determined by the intersection
of nature (genetics) and nurture
(social interactions and
environment).
Increased Use of the Knowledge,
Skills, and Abilities of Local People
 Identify
capacities
 Enhance
capacities
 Recombine
capacities
Social Capital
Interactions among
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Mutual trust
Reciprocity
Groups
Collective identity
Sense of shared
future
Working together
individuals that occur
with a degree of
frequency and comfort.
Bonding social capital
consists of interactions
within specific groups.
Bridging social capital
consists of interactions
among social groups.
Social Capital
 Bonding
 Bridging
 Tight,
 Open
exclusive
networks
 Strong distinction
between insiders
and outsiders
 Single answer
focus
and flexible
networks
 Permeable and
open boundaries
 Legitimization
alternatives
of
Dimensions of Social Capital:
Implications for Regional Development
Bridging
Clientalism
Regional change
driven by goals of
outsiders
Bonding
-
Extreme
individualism
Rich solve problems
through financial capital
Poor have few options
+
Progressive Participation
Regional change driven
by community-determined
goals
+
Strong Boundaries
Regions resists change, often
groups within the regions don’t
trust each other and do not
cooperate
-
Improved Regional Initiative,
Responsibility, and Adaptability
Shared vision.
 Building first on internal
resources.
 Looking for alternative
ways to respond to
constant changes.
 Loss of the victim
mentality.
 Loss of cargo cult
mentality.

Political Capital
Organization
 Connections
 Voice
 Power

Political capital is the ability of
a group to influence
standards, regulations and
enforcement of those
regulations that determine
the distribution of resources
and the ways they are used.
People who share a
vision for a
sustainable future
are organized and
work together.
 They know and feel
comfortable around
powerful people as
well as those often
excluded.
 They make
sustainability part of
the political agenda.

Increased
Voice
and Influence
Financial Capital
Savings
 Debt capital
 Investment
capital
 Tax revenue
 Tax
abatements
 Grants
 Gifts

Forms of currency used to
increase capacity of the
unit that accesses it.
Financial capital is often
privileged because it is
easy to measure, and
there is a tendency to put
other capitals into financial
capital terms.
Appropriately Diverse and
Healthy Regional Economy
Reduced poverty
 Increased efficiency
 Increased economic
diversity
 Increased assets of
those who live in the
region

Built Capital
Sewers and water
systems
 Buildings
 Machinery
 Roads
 Electronic
communication

Human-constructed
infrastructure used as
tools for production of
other capitals.
Physical
Infrastructure that
Enhances Other
 Serves multiple users.
Community
 Is locally maintained
Capitals.
and improved.
 Links
local people
together equitably.
 Connects local
people, institutions
and businesses to the
outside.
Impact on one
capital can lead to
changes that spiral
up or down across
the capitals
decreasing or
increasing the
related assets.
Spiraling
down
Spiraling of Capital Assets
Loss of
jobs.
Decline in
population.
Decline in per
capital income.
Loss of
generational
wealth transfer.
Spiraling of Capital Assets
Philanthropy provides
ongoing funding.
Spiraling
up
Cultural capital
increases.
Work on involving youth,
supporting
entrepreneurship, capturing
10% of wealth transfer.
Bridging social capital
brings outside expertise
together with internal
wisdom.
Think Globally, Act
Locally, Collaborate
Regionally
Using the capitals to map
system change
 What
do people do differently as
a result of your program?
 Who benefits from these
changes?
 How do systems, institutions,
organizations change?
Indicators of Success
Review your map and identify areas where
people are already collecting information
 Identify those areas where measurement
is very important to the project – what
indicators will help you measure success?
 Who will collect the information, how?

Sustainability Tasks
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Vision to guide us
Results orientated
Strategic financing
Broad-based community support
Identify champions
Organize for adaptability to changing conditions
Strong internal systems
Sustainability plan