Page 1 University of Illinois Extension Kendall County Unit Council Meeting Minutes November 7, 2007 Members Present: Connie Emery Diana Hester Belinda Hill Ted Mathewson Janice McCann Aaron Morris Wayne Mundsinger Pat VanRiper Dr. Jeff Wayda Brian Watkins Shawna Watkins Also Attending; Margaret DeNard-Boyd, Cindy Worsley, Financial Sec. from Kane Members Absent: Esther Agyemfra Jake Lambert Katie Brummel Mark Petri Louise Cernekee LaDonna Redmond Cheryl Johnson Staff Present: Sandra Davis Linda Fitzgerald Kim Eisnaugle Deidra Cody Call to Order The meeting was called to order at 7:02 p.m. by Chairman Wayne Mundsinger. Secretary Minutes The minutes of the September 19, 2007 meeting were reviewed by the council members. Motion to accept the minutes of the September 19, 2007 meeting: 1st –Janice McCann 2nd – Ted Mathewson Action – Approved Financial Reports Dr. Wayda went over the September Trust Financial Report. Motion to place Trust Financial Report for September, 2007 on file. 1st –Aaron Morris 2nd –Diana Hester Action – Approved Staff Reports: Sandra Davis – as written Linda Fitzgerald – as written Kim Eisnaugle – as written, talked about Silent Auction of birdhouses that the 4-H Clubs decorated. Auction will be held at Achievement Night on November 16, 2007 at 7:00 p.m. at the Fine Arts Center of Plano High School. Deidra Cody-as written, introduced herself and briefly told what she does. Other Reports MG-Wayne reported on garden clean up at the Extension building. Report stated MG volunteers and number of years involved. Page 2 Northeast Region Advisory CouncilWayne reported about funding avenues in non-traditional ways. Sandra is looking into how we might get staff and volunteers to take programs to community for donations. She also discussed matching funds. Fair Board-Aaron and Wayne attended one meeting and an orientation meeting. They learned about how the board is funded. Fair was $8,000 in the red and the Fair board is looking for ways to make additional money. They are working on budget for the year. Master Gardeners-Wayne reported help desk is closed for the winter, but MGs are available on-call. MG training was attended. As a national push, programs are allowing MG volunteers to address questions on line. Fund raising and activities at county home DeKalb, marketing brochure available were discussed. Old Business: Funders Appreciation Luncheon, Jan. 15 Pat Van Riper presented for Connie Emery. County Board thought January was better than the Nov. date last year. Belinda offered the meat, for the meal, Pat passed the list for donations for the meal. Possible MG share the program with Science & Tech camp. Belinda Hill’s daughter attended and would be thrilled to talk about what she learned. Emerald Ash Borer presentation will be put together by Wayne. Linda and Kim E. will do individual decorations. Final plans will be discussed at January meeting. Environmental Partnerships/Ted Mathewson. Passed handout (The Extension Environmental Initiative – A Proposal) around and discussed Extension being the ideal instrument to get information about environmental issues. Ted talked with the following: Bill Sullivan, Director of the Environmental Council, U of I and Dick Warner, Asst. Dean, Extension Program Coordination, U of I. They will do what they can do get help through the University. See the handout for information about an interactive website with automatically updated information, for business, teachers, students, etc. that is being discussed. Ted is looking for funding. According Margaret DeNard-Boyd, Susan Grupp from DuPage is working on Green Home at the Museum of Science and industry through the environmental council. Ted showed interest in talking or working with that group. Wayne is aware of another idea for funding and will get more information for Ted. Computer center would be involved in setting up and shouldn’t cost much money, maybe a grant would cover costs. Is this something that Extension should be involved in? Many were excited to go this direction. The following list was made for what can we do. What 4-H projects would be involved in this study? We need lessons plans on environment or global warming We need training Host a Science & Tech camp for youth who have completed 3rd, 4th , 5th grades and get funding from major financiers-we need curriculum We need marketing data Educate homeowners: phosphates on yards and villages requiring mowing, short grass etc. Page 3 Renewable sources of energy Need contractors who are knowledgeable about environmental friendly, cost effective, “green earth friendly” See second handout “The Environmental Council” Way to decide on alternatives Horticulture position. Interviewed three diverse candidates for the Educator position and evaluated them. Committee members took into consideration their presentation of “Integrated Pesticide Management for the Homeowners”. Joe Toman is the head of committee. Dr. Oliver is doing background check on one of the three. New Business Wayne Mundsinger appointed Belinda Hill as Council representative to the Kendall County 4-H Foundation. Marketing/Margaret DeNard Boyd, Extension Specialist Public Information. Worked for 4 mayors in the City of Chicago, and knows Obama. The client determines the value of their needs. Sometimes we need to market their needs, not what we are promoting with our Extension programs. Clients want to know “What’s in it for me?” Margaret showed several ads, and noted that quality of life represent our programs. Capital “I” or the Clover is our brand, quality, unbiased, research, represents us. It is important to know our programs and our target audiences. Many places are increasing in competition with us: Hospitals, clinics, Sr. Service providers, boys and girls clubs. How do we assess the needs of our community? Margaret was specifically asked to come because it was determined that a marketing committee is needed. Networking is important to market. 3-9-27 means 3 points in nine seconds, 27 words. Distribution is the key. Get your information out to the public. Margaret showed the sizes of Annual reports available, voted on size Opt. 1 no takers, Opt. 2 no takers, Option three unanimous. Marketing – website, urban website 7 Million hits a day. A picture is worth a thousand words. Give a ways available. Thank you is also good way to be memorable. Sandra passed a sign-up sheet around to have individuals sign up for committees. New Volunteer Program for weather observers. Do we want to offer training for rain, hail and snow measurements takers? $22 is cost of gauge. Seminar is free. Kane offered training and 60 people signed up, 8 bought gauges. It is a daily on the web program. Wayne and Ted liked idea. Sandra will contact bill Morris from the Community Collaborative Rain, Hail and Snow network to set up a program. A motion to adjourn the meeting by Ted. Second by Pat Van Riper. Adjourned at 8:58 p.m.