Identifying Road Safety Risk
Groups
Joanna Goulding
Network Services Directorate
First Car Accident
Global fatalities
Government Strategy
• ‘A new deal for transport – better for everyone’ 1998
White Paper
• Transport 2010: The 10 Year Plan’ 2000
• ‘Tomorrow’s Roads – Safer for Everyone’ 2000
Government targets for reducing Road
casualties by 2010
• 40% reduction in the number of people being
killed or seriously injured in road accidents
• 50% reduction in the number of children killed
or seriously injured
• 10% reduction in the slight casualty rate,
expressed as the number of people slightly
injured per 100 million vehicle kilometres
• Tackle the significantly higher incidence in
disadvantaged communities
The Government’s strategy has identified a
framework for improving road safety under
10 main themes:
• Safer for children
• Safer drivers – training and testing
• Safer drivers – drugs and drowsiness
• Safer infrastructure
• Safer speeds
• Safer vehicles
• Safer motorcycling
• Safer pedestrians, cyclists and horse riders
• Better enforcement
• Promoting safer road use
The Trunk road Network
Trunk Road Facts
• In 2006, the KSI casualty figure was
2,399
• 376 people were killed on our network.
• Of the KSI figure above there were
2,023 people seriously injured in
accidents on our network.
The 5 E’s
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•
•
•
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Engineering
Enforcement
Education
Evaluation
Encouragement
Engineering
• New Road Layouts
• New Barriers
• New Technology
Improve General Awareness and
Compliance
Delivering the objectives
•
•
•
•
•
Engagement with delivery partners
Broad local partnerships
Co-ordination of road safety activities.
Road safety education
“Changing Lanes” Audit Commission.
• The main issue is need to ‘Influence
behaviour of road users’.
Strategic Safety Action Plan
Casualty Reduction
• Education
• Awareness raising
• Partnership working.
• Focus on primary
customer groups
• Improved information
• Better incident data
Key Customers
Identified in the Strategic Safety Action Plan
•
•
•
•
•
•
•
•
•
Car Drivers and Occupants
Pedal Cyclists
Commercial Vehicle Drivers and Occupants
Equestrians
High Risk Groups – Young & Elderly Drivers
Motorcyclists
Pedestrians
People with Reduced Mobility
Workers on the Network
Education
• Know that it works
• THINK seat belt campaign
• 89% in 1997, 93% in 2004
• THINK Drink/Drive campaign
• Of over 2000 people involved in research by
BMRB source ref BMRB/RG/KB/45105227
• Two thirds (67%) strongly disagreed it was safe
to drive after two drinks.
• Two thirds (67%) agreed overall that one drink
made them a worse driver.
Driver Information
Programmes
• Delivery at a local level
• Support the National DfT initiatives
• Not branded as Highways Agency
products
• Designed to increase overall awareness
about key road safety issues.
Driver Information Programmes (DIPs)
Delivering the national strategy at
an area level
An Area’s work on safety includes:
• Actively supporting the 5 Es through
partnership working
• Targeting user groups through DIPs used
at educational events and campaigns in
conjunction with partners
• E.g. business drivers, motorcyclists, young
drivers and road worker safety
• Delivering engineering improvements to
roads
Area Safety Action Plan
Captures the Area’s specific
casualty reduction work:
• Area safety performance
• Accident cluster site analysis
• Historic user group analysis
• Partnership working & meetings
calendar
• Calendar of educational events &
campaigns, with DIPs to be used
Extract from ASAP diary
Initiative
Name
Overview &
Objectives
Partnership
Involved
Target
User
Group
Timing
Key Activities
Materials to be used e.g.
DIPs
Motorcycle
News Live
Event
To raise
motorcyclist Safety
awareness
Lincolnshire
Motorcyclists
Apr-08
Education and
Awareness
Great roads, great rides
First Date DIP and a
Digivan
Event
Truckfest
To raise commercial
vehicle driver safety
Awareness
Cambridgeshire
Truckers
May-08
Education and
Awareness
Keep safe, keep moving,
Hear if the goings good
and Driving on Business
DIP. Fresnal lenses
Event
Newark and
Notts Show
To improve road
safety and driving
Awareness
Nottinghamshire
All users
May-08
Education and
Awareness
All DIP
Campaign
Young Car
Drivers
To help improve
driving skills and
road safety
Awareness
Derbyshire
Young Car
Drivers
All year
Driver training
courses and an
Website
No more lives Wasted
website' and discounted
pass plus lessons. The
worst hits DIP
Event
British
Superbikes
To raise
motorcyclist safety
awareness
Lincolnshire
Motorcyclists
Aug-08
Education and
awareness
Great roads, great rides
First Date DIP and a
digivan
Categories
e.g. campaign
/ event
Event
Partnership working
Cycle
Driving Safety Delivery
Across the Agency
Evaluation
Engineering
- Value Management,
- Post Opening Project
Evaluation
Education
- Establish benefits of DIP’s
- Estimate the likely costbenefit ratio of the DIP’s
What We Need Your Help With
• How effective are our interventions? It is
important to monitor our progress in terms of
effectiveness and value for money, how best
can we do this?
• Accident data enables Managers to develop
actions to improve road safety and monitor
progress, is there a better approach?
• New Technology, we need new technology
that supports the driver and initiatives to
change driver behaviour and encourage safer
driving practice, can you deliver this?
• Our aim to raise
awareness and
change attitude and
improve driver
behaviour.
• You never know what
you may face!
Thank you
• Contact details
Joanna.goulding@highways.gsi.gov.uk
0121 678 8467 or 07881 773917