Farm Marketing on a Shoestring: Class 1
Melissa A Schweisguth, for OSU Small Farms Extension Program, 11/2011
Breakout (Breakout 20 minutes, Report back 15 minutes)
Three marketing objectives for 2011-2012
Three current and three new promotional activities/venues
Three competitive strengths and three weaknesses
Homework
 Marketing plan draft: Especially target market, promotion methods, market
assessment, competition. Identify three strengths, weaknesses/needs and
advantages
 50/100/200 word description of business
 Three to five key messages about business
 Three motivations for launching business
 Website plan, or plan to expand such as blog
 Look at competitor FB, twitter, websites
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Set up Wordpress account if you want to set up a Wordpress site
Bring laptop if you want to use yours next week
Marketing Plan
–Define product
–Situation assessment
–Placement (target markets)
–Pricing
–Promotional activities
–Objectives: SMART
–Strategies and tactics
–Budget
–Timeline
–Assessment