Sample_PPTmultichoicetutorial

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Step 3: Look at the answer options

Question

Which of the following would

NOT

be an appropriate method of market research for a small business?

The answer options

a) Employing a specialist market research company to carry out a survey of 10 000 people.

b) Using published statistics about market trends.

c) Asking customers to fill in a short questionnaire on the premises.

d) Conducting an interview with a group of volunteer customers.

© Pearson Education 2010

Edexcel GCSE Business Unit 1 Exam Preparation

Step 3: Look at the answer options

The thinking process

The correct answer is one from four options – go through each option.

• • • •

a) Employing a specialist market research company to carry out a survey of 10 000 people.

Could a small business employ a specialist market research company?

Is it likely that a small business would get much valuable information from 10 000 customers?

Remember, we are talking about a small business.

Is this a likely answer?

© Pearson Education 2010

Edexcel GCSE Business Unit 1 Exam Preparation

Step 3: Look at the answer options

The thinking process b) Using published statistics about market trends.

• Are published statistics available to small businesses?

• Could a small business use these statistics?

• Is this a likely answer?

Edexcel GCSE Business Unit 1 Exam Preparation

Step 3: Look at the answer options

The thinking process c) Asking customers to fill in a short questionnaire on the premises.

• Could a small business devise a questionnaire?

• Could a small business ask customers to fill in a short questionnaire on the premises?

• Is this a likely answer?

© Pearson Education 2010

Edexcel GCSE Business Unit 1 Exam Preparation

Step 3: Look at the answer options

The thinking process d) Conducting an interview with a group of volunteer customers.

• Would a small business be able to select a group of volunteer customers?

• Is an interview something that a small business could do?

• Is this a likely answer?

© Pearson Education 2010

Edexcel GCSE Business Unit 1 Exam Preparation

Step 4: Eliminate the distractors

Remember we are looking for the

negative

to be able to use.

– the one a small business is unlikely a) Employing a specialist market research company to carry out a survey of 10 000 people.

b) Using published statistics about market trends.

c) Asking customers to fill in a short questionnaire on the premises.

d) Conducting an interview with a group of volunteer customers.

d)

,

c)

and

b)

are all forms of market research a small business might use – they are within a small business’ reach and budget.

© Pearson Education 2010

Edexcel GCSE Business Unit 1 Exam Preparation

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