Collegiate Business Plan Competition
Round 1 Template
Business Name (Do not include your name or school. This information is
recorded when you submit on PitchBurner):
Idea (Product or service? Why is your idea unique? Why will people buy or use
it? 1-3 sentences):
Marketing (How will you market your product or service? How will you promote
your product or service to create product awareness and demand? 2-4
sentences):
Customer Base (Who is your audience or customer? End users, retailers,
wholesalers? 2-4 sentences):
Competitors (Who are your competitors? Define both direct and indirect
competitors. 2-4 sentences):
Distribution Channel (How will you sell your product/services? Directly to users,
retailers, wholesalers? Define your sales force and sales strategies. 2-4
sentences):
Finance (Startup costs, expenses, revenue? 1-3 sentences):
SWOT Analysis (Strengths, weaknesses, opportunities, threats):
Describe your value-added position (With this product or service, what
opportunities are being met? 2-4 sentences):