Social Media
Lunch & Learn e-Learning Series
March 1, 2012
Heather Travis
Communications Officer (eCommunications)
Faculty of Engineering
March 1, 2012
Agenda
•
Western Engineering gets social (overview)
•
Why you should get socially involved
(personally and professionally)
•
The future of social media
Western Engineering gets social
•
Our world is more social than ever
•
The speed at which information travels is
exponential
•
Information is no longer limited locally
•
Anyone can spread their message
(positive and negative)
Things to consider
•
Clearly define how/why you want to use social
media
•
Establish your goals; set targets
•
Figure out who is responsible for managing the
accounts
•
Do a week-long paper run to assess content
•
Think long-term
Western Engineering Social
Media Tools - Twitter
Western Engineering currently manages two
Twitter accounts:
@WesternEng
@WEDisruptions
Twitter
https://twitter.com/
Remember: You are limited to 140 characters - this
includes punctuation and spaces.
You can post photos and videos.
Twitter will shorten links, but you can also use a free
application like tinyurl.com or bitly.com (which
allows you to track analysis on your links).
Twitter
@WesternEng
Twitter
@WEDisruptions
Why use Twitter?
•
As of Nov. 14:
374 Tweets; 503 Followers
•
To date:
646 Tweets; 635 Followers
•
Six of Western’s 12 faculties are Tweeting.
With exception of Ivey, @WesternEng has the
highest number of followers (including
students, alumni, industry partners and
interested community members.
Flickr
Western Engineering Flickr Gallery
http://www.flickr.com/photos/westerneng/sets/
Flickr
Let’s take a look…
Flickr
•
Flickr is free, but with limitations - able to
upload 2 videos and 300MB of photos each
month.
•
Always include a title and description
•
You arrange photos into ‘sets’ or ‘collections’
•
Include tags to increase search results
•
Promote your Flickr set on your website, blog
and Twitter account
Western Engineering’s Flickr
•
74 sets in Western Engineering’s Flickr Gallery
•
White Ribbon Campaign – 6 photos; 262 views
•
2012 Western Engineering Toboggan Team – 8
photos; 252 views
•
A slideshow of photos is embedded on Western
Engineering’s home page.
•
Photos can be promoted on Twitter and weekly
email.
Facebook
http://www.facebook.com/login.php
Facebook
•
Western Engineering currently has four
Facebook pages targeted at prospective
undergraduate students:
•
Western Engineering Class of 2013
•
Western Engineering Class of 2014
•
Western Engineering Class of 2015
•
Western Engineering Class of 2016
Facebook
YouTube
Western Engineering’s YouTube Playlist
http://www.youtube.com/playlist?list=PLB0714AECC
ADCF6EB&feature=plcp
YouTube
YouTube
YouTube
•
60 videos in Western Engineering’s Playlist
•
Top viewed video – 14,581 views
Camping Trailer – Second Year UWO
Mechanical Engineering Project
•
Experience Engineering video – 2,603
views
What do the numbers say?
Blogs
What WE have to say
http://atwestern.typepad.com/westerneng/
Blogs
Blogs – What the stats say
•
Restarted the blog Dec. 21, 2011
•
•
•
767 Visits
559 Unique visits
1,117 Page views
•
Visitors from Canada, Japan, U.S. China, India,
Iran, Italy, Switzerland, Germany and United
Kingdom
How does it all come together?
Other social media
•
•
•
•
Google+
Pinterest
LinkedIn
Foursquare
Get socially involved – but do it
strategically!
Interested?
Contact: Heather Travis,
Communications Officer (Engineering)
htravis2@uwo.ca
Ext. 82272
Follow us on Twitter @WesternEng