4.7.fundraising_in_crisis_mirka.pptx

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Fundraising in Crisis?:
Inspirations for Civil Society
Mirka Ľachká
Europe for Citizens Contact Point Slovakia
Citizen Participation University 2012, Kunbabony
An implementation body of the Europe for Citizens
programme in Slovakia.
 Guides and aids applicants for European funding
regarding citizens´ initiatives on local and
international levels.
 part of a network of similar offices working in most
of the countries participating in the Europe for
Citizens programme.

Europe for Citizens Contact Point
Slovakia Slovakia
ECP Slovakia, 12.7.2012
Situation in the third sector in Slovakia
Survival Strategies of NGOs
A profile of a donor in Slovakia
CRISIS...?
Fundraising in Crisis?: Inspirations for Civil
Society
ECP Slovakia, 12.7.2012
 Dramatic decrease of disponible foreign sources
(public and private)
No sufficient adjustment of environment
(compensation or structural changes)
Decrease of corporate budgets for support of
NGOs, change in strategies of selection of projects
and partner NGOs
 Relative increase of public sources of funds
(esp.regional) within budget structures of NGOs
income tax assignation
Trends in Slovakia
ECP Slovakia, 12.7.2012
Cca 40 000 non-governmental organisations in 2011
(2002-:cca 22 000)
 Structure:

◦ Civic Associations: 33 240
◦ Foundations: 610
◦ Non-profits: 2200

BUT: 10 000 active (recipients of 2%-1.5% tax)
Third Sector in Slovakia
ECP Slovakia, 12.7.2012

Children and youth (25.5%)

Mentally and physically handicaped (19,2%)

NGOs themselves (10.6%)

Inhabitants of regions (10.6%)

Broad Public (8%)
Target group
ECP Slovakia, 12.7.2012
Education (51.1%)
Social Care and Services (38.3%)
Protection of individual and Collective
Rights (29.8%)
Protection of Environment (19.2%)
Activities
ECP Slovakia, 12.7.2012


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1-4 employees (36%)
5-9 employees (23.4%)
0 employees (21.3%)
 39% employees 3years of experience (or less)
Space for fundraising and management of operation?
Staff
ECP Slovakia, 12.7.2012
ANALYSIS,PLANNING:
 Identification and crosschecking of the mission
 Plan of the project (mid-term/long-term activities)
 Fundraising: targets, strategies, division of the roles and tasks, SWOT
 Budgeting
STRATEGIES:
 Multiple source
 Self- Financing
 Linkage to the mission of the organisation
 Effectivity of use of finances
RELIABILITY
TRANSPARENCY
REPUTATION
Principles of Financing of NGOs
ECP Slovakia, 12.7.2012
Current Possibilites:
◦Structural Funds
◦Communitarian Funds (Europe for Citizens, Youth in Action, Gruntvig,
EuropeAid, Progress, Culture,...)
Change in the coming EU budget Period: search for efectivity,
reimbursement only upon proof of results???
◦Negotiations of Slovak NGO Platform with the Government over
preparations of National Strategic Reference Framework for 2014-2020
European Funds
ECP Slovakia, 12.7.2012
New trend
 enterpreneurship should not become a primary
goal, but remain as a tool to reach the primary goals
of organsaton
 self-financing activity closely linked to the misson of
the organsation

Self- financing
ECP Slovakia, 12.7.2012
ECP Slovakia, 12.7.2012


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↓ corporate budgets for charity
BUT
↑ CSR
analyse CSR Mission and communication strategy of the
company and look for links
ADVERTISEMENT (sponsorship and gifts problematic)
Material gifts, non-financial support (time, products,
services, volunteer work) rather than accounting
operations
Corporate filantropy and fundraising
ECP Slovakia, 12.7.2012


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A woman
35- 44 year old
From a larger city (over 100 000- Bratislava,Košice?)
University graduate
Job: specialist creative position
???
Individual fundraising: WHO?
ECP Slovakia, 12.7.2012
Protection and support of health (40,9%)
 Social help, support of socially needed (34,7%)
 Support of church, religious groups (31,6%)
 Body culture, sports and leisure activities (11,8%)
 Protection of environment (8,1%)
 Arts and culture (7,4%)
 Education (6,8%)
 Volunteering, support of communities (6%)
 Protection of human rights and minorities (2,1%)
 Science and research (2%)

Individual fundraising: WHAT?
ECP Slovakia, 12.7.2012


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Purchase of entrance ticket, product, service
(38,3%)
DMS (31,4%)
Donation of cash to a collection box (28,9%)
Bank transaction personally in a bank(21,3%)
Cheque (postal voucher)(20,3%)
Internet banking (14,8%)
Donor´s portal (7,4%)
Web-site of a recipient (7,2%)
Permanent money transfer order 5,1%)
Individual fundraising: HOW?
ECP Slovakia, 12.7.2012
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Dedication of fraction of income tax (2%,1.5%, 3%?)
DMS- donors message service
Acquisition of succession
Lottery
Volunteers
Cross-sectoral Cooperation with public authorities
(decentralisation)
Social enterpreneurship
Networking
Etc.?
Other ways of copying
ECP Slovakia, 12.7.2012
...CRISIS...?
ECP Slovakia, 12.7.2012
Thank you
Mirka Ľachká
mirka.lachka@europeforcitizens.sk
ECP Slovakia, 12.7.2012
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