IN THE MOBILE BUSINESS VALUE CHAIN MODERATOR: STEVE BEAUREGARD PRESIDENT & FOUNDER: REGARD develops mobile business applications for wireless users. REGARD products put business intelligence into the hands of decision-makers. 13 years of service * sytems integration * custom application development * wireless solutions * wireless products The Panel: Companies from different spheres need to coordinate their efforts & develop strategic relationships. JAMES SPAHN VP Biz Development Cell Co., Ltd. FRANK CHINDAMO President Fun Little Movies JEFF FREEBAIRN President & CEO Big G Mobile The Mobile Value Business Chain Mobile Application Solution Providers Aggregators Handset Manufacturer Wireless Operators Mobile Subscriber Business Environment Universal Broadband Access Wireline Consumer Environment Wireless Satellite Service Aware Edge & Data Aware Transport Service Delivery Platform Any Content Every Terminal, Everywhere Each User Basic Issues: Mobile Operations & Business Support Systems Integration & Operations Simplicity for end-user requires infrastructure & service provisioning complexity. Rich service portfolio requires multitude of serive / content providers Ubiquitous service availability requires harmonized eveolution & convergence of separate networks Access type independence requires interworking & common principles among fixed & mobile access networks - How big is the market for mobile content and entertainment services in Western Europe, and how quickly is it likely to grow? - What are the drivers of adoption of specific services? - What are the barriers preventing this market from significantly contributing to the total mobile service revenues? - What needs to be done to eliminate the barriers, and when is it likely to happen, given the current trends in the market? - What is the forecast value of different types of mobile content and entertainment in Western Europe, split by key countries, market segments and technology generation? - What categories of content are likely to dominate the mobile content and entertainment market? - What trends are shaping the emerging value chain in this market? What industry players are likely to benefit and lose out because of these trends? - How will the revenue for mobile content and entertainment services split along the value chain?