Jeff Freebairn
President and CEO, Big G Mobile
jeff@biggmobile.com
06/02/2007
Big G Mobile – Social Marketplace & Carrier Media
Management
Big G Mobile’s Recognize and RetroFolio technology are media platforms for content creation,
ingestion, and distribution—focused on carrier content management and social network
monetization.
Big G Mobile is uniquely positioned to assume the lead as a
standard by being the first platform for mobile media creation,
ingestion, and distribution
Big G will become the preferred platform for mobile media creation, management and distribution by…
•
Focusing on and monetizing social networks with an abundance of
content
•
Leveraging current carrier relationships
•
Leveraging knowledge gained from a combined 12 years of mobile
experience
•
Leveraging exclusive support for proprietary media formats
•
Propagation of “Recognize” platform creation tools
CONFIDENTIAL
Big G Mobile – Market
• 2.6 billion mobile phones worldwide by the end of 2009—estimates
by Gartner
• $4 - $5 billion US mobile content market in 2009—estimates come
from IDC, Frost & Sullivan, Jupiter Research, and the Yankee Group
collectively for video, graphics, games, ringtones and audio.
• Carrier Example: Cingular makes $500 million/year on mobile
content (approximately $8 per user). Motricity, our competition, takes
6% of that. Carriers cite that only 10% of their users find content.
• Social Network Example: Top 10 sites have 447 million users
cumulatively. Content discovery is 100%—web users constantly
exposed to content.
Big G Mobile – Problem
Carrier Management Platforms
•
•
•
•
Limited transcoding
Labor-intensive, manual testing and validation
Costly delays to carriers and media companies (Motricity—4 week lag)
No end-to-end ecosystem (content creation, ingestion, testing, and
deployment)
• No intelligent simultaneous ingestion of content and handset support
Off-deck and Social Network Mobile Platforms
• Social networks not monetizing content
• Largest sites have too many images and sound files to manage
(transcode)
• Cannot synchronize uploaded content and phone support
Big G Mobile – Solution
RetroFolio – Unique Carrier Management Platform
• Transcoding/management – 40+ formats for video, ringtones,
graphics/animation, themes, and applications
• Ingestion – automated meta data import and file identification
• Testing and validation – automated
• Handset support – automated intelligent matching of previously ingested
content and new handsets
• End-to-end ecosystem (creation, ingestion, testing, and deployment)
• Faster time-to-market – media companies control their transcoding,
ingestion, and testing
Recognize – Off-deck and Social Network Mobile Platforms
• Social networks on-the-fly transcoding
• Transcode media only when it is requested – no need to transcode
millions of files for thousands of phones
• Real-time handset synchronization
• Faster time-to-market
Big G Mobile – Carrier Solution / RetroFolio Snapshot
Big G Mobile – Carrier Solution / RetroFolio Snapshot
Big G Mobile – Carrier Solution / RetroFolio Snapshot
Big G Mobile – Carrier Solution / RetroFolio Snapshot
Big G Mobile – Social Network Solution / Recognize
Social Network or
Big G Mobile - Recognize
Media Site
Mobile Subscriber – Charged $1.49