Jeff Freebairn President and CEO, Big G Mobile jeff@biggmobile.com 06/02/2007 Big G Mobile – Social Marketplace & Carrier Media Management Big G Mobile’s Recognize and RetroFolio technology are media platforms for content creation, ingestion, and distribution—focused on carrier content management and social network monetization. Big G Mobile is uniquely positioned to assume the lead as a standard by being the first platform for mobile media creation, ingestion, and distribution Big G will become the preferred platform for mobile media creation, management and distribution by… • Focusing on and monetizing social networks with an abundance of content • Leveraging current carrier relationships • Leveraging knowledge gained from a combined 12 years of mobile experience • Leveraging exclusive support for proprietary media formats • Propagation of “Recognize” platform creation tools CONFIDENTIAL Big G Mobile – Market • 2.6 billion mobile phones worldwide by the end of 2009—estimates by Gartner • $4 - $5 billion US mobile content market in 2009—estimates come from IDC, Frost & Sullivan, Jupiter Research, and the Yankee Group collectively for video, graphics, games, ringtones and audio. • Carrier Example: Cingular makes $500 million/year on mobile content (approximately $8 per user). Motricity, our competition, takes 6% of that. Carriers cite that only 10% of their users find content. • Social Network Example: Top 10 sites have 447 million users cumulatively. Content discovery is 100%—web users constantly exposed to content. Big G Mobile – Problem Carrier Management Platforms • • • • Limited transcoding Labor-intensive, manual testing and validation Costly delays to carriers and media companies (Motricity—4 week lag) No end-to-end ecosystem (content creation, ingestion, testing, and deployment) • No intelligent simultaneous ingestion of content and handset support Off-deck and Social Network Mobile Platforms • Social networks not monetizing content • Largest sites have too many images and sound files to manage (transcode) • Cannot synchronize uploaded content and phone support Big G Mobile – Solution RetroFolio – Unique Carrier Management Platform • Transcoding/management – 40+ formats for video, ringtones, graphics/animation, themes, and applications • Ingestion – automated meta data import and file identification • Testing and validation – automated • Handset support – automated intelligent matching of previously ingested content and new handsets • End-to-end ecosystem (creation, ingestion, testing, and deployment) • Faster time-to-market – media companies control their transcoding, ingestion, and testing Recognize – Off-deck and Social Network Mobile Platforms • Social networks on-the-fly transcoding • Transcode media only when it is requested – no need to transcode millions of files for thousands of phones • Real-time handset synchronization • Faster time-to-market Big G Mobile – Carrier Solution / RetroFolio Snapshot Big G Mobile – Carrier Solution / RetroFolio Snapshot Big G Mobile – Carrier Solution / RetroFolio Snapshot Big G Mobile – Carrier Solution / RetroFolio Snapshot Big G Mobile – Social Network Solution / Recognize Social Network or Big G Mobile - Recognize Media Site Mobile Subscriber – Charged $1.49