Examples of Persuasive
Techniques in Advertising
Bandwagon is
an appeal to the
subject to follow the
crowd. Since
everyone else is
buying it, they will
be left out if they
don’t.
https://www.youtube.com/watch?v=GR903VEadEs
Glittering
Generalities
are words that have
positive meaning and
are linked to highly
valued concepts such
as freedom, liberty,
democracy, honor, and
loyalty.
https://www.youtube.com/watch?v=BZkyGJ_SFqQ
Rewards convinces the consumer
that a little extra is included or that the
consumer gets more for his or her money.
Testimonial is an
attempt to connect a famous
person to a product or item.
https://www.youtube.com/watch?v=9sUrKmLYbt4
Plain Folks is an appeal to the common person doing common
things in a common way
https://www.youtube.com/watch?v=qAka9mi9kzQ
Fear convinces the consumer that
if they don’t make a purchase,
something bad will happen.
https://www.youtube.com/watch?v=fDwigwLwd5A&nohtml5=False
Name-Calling is
the use of negative
language or words that
convinces the consumer to
choose one product over
another. Commonly used in
political ads.
http://www.adweek.com/adfreak/get-mac-accident-94108