CRI Global Perspective
Duane Nelson, President,
Genex Cooperative, Inc.
Holding cooperative owned
by producer patrons
• Three subsidiaries:
– AgSource Cooperative Services
– Central Livestock Association
– Genex Cooperative, Inc.
• Unique functions managed by the
subsidiaries
– Marketing, Product Development, Production
• Similar functions managed by CRI
– Finance, PR, Information Technology,
International, Support Services
The CRI Mission
Provide products and services as
effectively as possible to
maximize the profitability of
members and customers
worldwide while maintaining a
strong cooperative.
CRI Brazil and South Africa
CRI Europe
Distributors
Top Countries 2009
Units
Argentina
Mexico
Turkey
Iran
Colombia
Hungary
Japan
Italy
Chile
Spain
Dollars
Iran
Argentina
Mexico
Germany
Turkey
Japan
United Kingdom
Italy
Spain
Hungary
CRI International Challenges
• Political sensitivities
• Health Regulations
• Value of the Dollar
International – From the
Board Member’s Perspective
• High profit due to low marketing costs
• Generates cash flow
– Develop and expand programs
– Conduct research
– Create global cooperative relations
International – From the
Member’s Perspective
• Retain affordable domestic product and
service costs
• Increased research which benefits all
• Capitalized product acquisition
• Some opportunity to import genetics for
Jersey, Brown Swiss and Ayrshire
CRI International Market
• Phase 1 – Latin market
• Phase 2 – Western Europe
• Current opportunities – China, India,
Russia and Ukraine.
CRI International Direction
• Strategic Plan – alliance building
• Opportunities to help capitalize
programs, technology and research
Board Involvement
• Utilize management direction but
must find common ground among
board members
• Determine similar philosophies
• Recognize must be able to discontinue
relations when factors change
Structure Commitment
• Dedicate resources
• Fulltime responsibility
– International Marketing Division
– Global Alliance Development
Co-op Development
• Emerging Market Projects:
– Nicaragua
– Russia
Future
CRI is positioned to be a global leader.
We are aggressively pursuing this
position as it adds value for the
cooperative and the member.