Your Team Members’ Names Here


Briefly describe the type of business you plan
to start
Mission Statement
◦ Team Members/Owners of Business
◦ Briefly describe the management team’s
experience.
◦ Briefly describe each member of the management
team’s duties and responsibilities.
◦ Briefly describe what employees if any you plan to
hire and what their job description will be.
◦ State what legal form of organization the business
will be set up as (e.g. Sole Proprietor, Partnership,
Corporation, Limited Liability Company):
◦ Target Market(s)
◦ Briefly describe your primary target market.
◦ Briefly describe what products or services you
plan to offer to the primary target market.
◦ Briefly describe any secondary target markets.
◦ Briefly describe what products or services you
plan to offer to the secondary target market.
◦ What are the needs of each target market?
◦ Who? Where? How many?
◦ What needs don’t they satisfy?
◦ Briefly describe who your competitors are and
how you plan to differentiate your product or
service from the competition (e.g. better price,
better service, better quality, better features,
etc.). What exactly is your competitive advantage?


How will you continue to satisfy and service
your customers better than your competitors?
Customer Relationship Management (CRM)
What customer services goals will you have?
◦ Briefly describe the products or services you plan
to offer:
◦ How will products meet customer needs better
than the competition?
◦ What is your competitive advantage or unique
value proposition?
◦ Briefly describe where you plan to operate the
business (i.e. out of the home, retail storefront,
warehouse, online, etc.):
◦ Briefly describe what channels of distribution you
plan to use (e.g. will you sell directly to the
customer as a retailer, operate as a wholesaler,
etc.):

Briefly describe how customers will pay you
for your product or service (i.e. cash, credit
card, invoice, PayPal, etc.):
Customer, Competitor, and Cost Analysis
(May use a chart to compare prices here)

Positioning with the Competition


Customer, Competitor, and Cost Analysis
Our
Product/Service
Our
Product/Service
Pricing
Our
Competitors’
Prices
Brand A
$60
$55
Brand B
$45
$33
Brand B
$45
$60
Other Data for
comparison?
Briefly describe how customers will pay you for your product or service (i.e.
cash, credit card, invoice, etc.):$
Positioning with the Competition- Are you higher/lower? In
line in pricing? Unique Value?
◦ Briefly describe what types of advertising you plan to
use-social media tools (FaceBook, Twitter) print
media, online/e-marketing, radio, television,
billboards, other
◦ Why will it reach the target market?
◦ Personal Selling strategies, if any
◦ Sales Promotion- Start-up plan?
◦ Public Relations/Publicity- How will people know
about your business?
◦ Briefly describe what if any personal selling efforts
you plan to conduct (e.g. networking through
chambers of commerce, business groups, civic
groups, etc.):
◦ Briefly describe how you will try to obtain publicity for
your company (e.g. sending out press releases to the
media):


Startup Expenses with Projected Income
Statement- Revenues and Expenses
(Required)
Examples:
◦ Balance Sheet, Cash Flow Statement
◦ Break-even Analysis
◦ Types of financing- Loans, Equity Partners, Angel Investors,
Venture Capitalist, Rich Grandmother, etc.
Revenue/Sales
Projections
Start-Up Expenses

Purchase of Property

Lease Space

Lease Deposit

Equipment

Inventory

Fixtures

Tenant Improvements

Utility Deposits

Insurance Deposits

Deposit for Seller’s Permit

Telephone Installation

Business License

Fictitious Name Statement

Health Department Permit

Business Cards

Stationery

Grand Opening Promotions

Signage

Salaries

Other 
Other 
Other 
Total
_______________

Place in a chart?
Place in a chart?
Closing- Be Creative
 Investment Proposal
 Why should I invest in this business?
 Can I sell my business idea and why?