Socio-demographic information
Gender
Age
Chief income earner
Social class
Work status
Marital status
Responsible for household
Size of household
Dependent children in
household
County / Region
ESRI
yes
16 – 19
20 – 29
30 – 39
40 – 49
50 – 54
55 – 59
60 – 64
65 – 69
70+
yes
Occupation of main earner
Employee
Self-employed farmer
Self employed other than
farmer
Retired but doing some
work
Retired (no paid work)
Unemployed
Long-term sickness /
disability
In full-time education
Engaged in home duties
Other
Married
Separated
Divorced
Living with partner
Widowed
Never married
No
Including the respondent –
no of household members
Aged under 18
Aged over 18
Yes / no
How many? Aged less
than 16 or 17 / 18 if still in
fulltime education
Border
Dublin
Mideast
Midland
West
Millward Brown
Yes
Specific age
15 – 17
18 – 24
25 – 34
35 – 49
50 – 64
65+
Yes
Occupation of main earner
Employed (fulltime)
Employed (part-time)
Retired
Housewife
At school
Fulltime student (3rd level)
Temporarily unemployed
(actively seeking work)
Permanently unemployed
Self-employed
Married
Living as married
Single
Widowed-divorcedseparated
Refused
Are the person responsible
for shopping and looking
after the home
Including yourself how
many people live in your
household
Yes / no
Which county you live in?
Confirm region
Income (net household
income)
Education (completed)
Size of location
Midwest
Southwest
Southeast
Under €300
300 – 399
400 – 499
500 – 749
750 – 899
900 – 1249
Over 1249
Primary
Group/inter/junior
Leaving
Other second level
Third level
Open country
Village (200 – 1499)
Town (1500 – 2999)
Town (3000 – 4999)
Town (5000 – 9999)
Town (10,000 or more)
Waterford city
Galway city
Limerick city
Cork city
Dublin city (inc Dun
Laoghaire)
Dublin county (outside
Dublin city)
No
No
Sampling method
ESRI – initial set of sampling areas from geodirectory. Initial sample of areas was
then employed to generate a random telephone sample using random digit dialling.
The completed sample was re-weighted to represent the population.
MB – use random number generation. Numbers generated per telephone region.
Quotas are set on age, gender, region and social class. The data are weighted as they
open quotas at 800 interviews to facilitate survey completion. Gender quota are
maintained throughout.
Price – ROI €13,900 (+ VAT) per 1,000
NI €9,920 (+ VAT) per 500