Lesson Element
Unit 6: Social media and globalisation
LO1: Understand how online and social media
products are used
Social media and television
Instructions and answers for tutors
These instructions cover the learner activity section which can be found on page 4. This
Lesson Element supports Cambridge Technicals Level 3 in Digital Media.
When distributing the activity section to the learners either as a printed copy or as a
Word file you will need to remove the tutor instructions section.
The activity
As part of the Unit, learners will need to be able to plan a social media campaign. As part of
this learners will need to analyse existing, successful campaigns and assess the impact of
the social media channels used.
One of the most accessible ways that tutors can show learners how social media is used
successfully to promote products on a daily basis is by deconstructing the use of primetime
television programmes and the use of social TV.
The lesson will support learners’ understanding about the ways in which social media can be
used by media producers to engage and involve audiences in the marketing process. It will
also allow learners to analyse the impact that using social media, with specific reference to
television and social TV, can have on the success and direction of a media product.
Suggested timing
1 hour
ABC – This activity offers an
opportunity for English skills
development.
Version 1
1
© OCR 2016
Activity 1: Use of social media for TV
The tutor will begin by outlining what ‘social TV’ and ‘second screening’ are. According to
commentator Alka Marwaha (2009), watching TV is increasingly being integrated with social
networking, via screens such as the smart TV, smartphones, tablets and laptops. This allows
people to watch videos and chat about them together regardless of their geographic
location.
Task 1
As a starter, tutors can give learners the following online BBC Click video article ‘The
phenomenon of two screen viewing’ to read:
http://news.bbc.co.uk/1/hi/programmes/click_online/9640887.stm
Tutors can also give learners Sky’s social TV infographic:
http://www.liberatemedia.com/new-second-screen-research-points-to-huge-opportunity-formarketers/
Tutors may ask learners to then pick out from the two resources at least five points about the
changes to contemporary television viewing.
Task 2
Learners will then be required to work in small teams to think about the ways in which they
use social TV and second screening.
They are to pick one television programme and conduct research on Twitter, Facebook and
Instagram into how the television programme is promoted via social media channels and
how the audience is encouraged to interact one week before it is broadcast on live TV.
Learners can use www.barb.co.uk to access viewing figures.
Learners can bring in their personal experiences to support any analysis and they are
required to present findings to the class in presentation format with images.
Learners will require:
 Access to the suggested social media channels Twitter, Facebook, Instagram
 Access to BBC Click and SecondScreen.
Activity 1 requires learners to:
1. Read the BBC Click article and the Sky infographic.
2. Pick out five points from the articles that support the theories of social TV and second
screening.
3. Conduct research into how social media is used to promote one TV programme.
4. Present findings to the class that demonstrate how the chosen programme incorporates
principles of social TV and second screening.
Version 1
2
© OCR 2016
We’d like to know your view on the resources we produce. By clicking on ‘Like’ or ‘Dislike’ you can
help us to ensure that our resources work for you. When the email template pops up please add
additional comments if you wish and then just click ‘Send’. Thank you.
If you do not currently offer this OCR qualification but would like to do so, please complete the
Expression of Interest Form which can be found here: www.ocr.org.uk/expression-of-interest
OCR Resources: the small print
OCR’s resources are provided to support the teaching of OCR specifications, but in no way constitute an endorsed teaching method that is required by the Board,
and the decision to use them lies with the individual teacher. Whilst every effort is made to ensure the accuracy of the content, OCR cannot be held responsible for
any errors or omissions within these resources.
© OCR 2016 – This resource may be freely copied and distributed, as long as the OCR logo and this message remain intact and OCR is acknowledged as the
originator of this work.
Please get in touch if you want to discuss the accessibility of resources we offer to support delivery of our qualifications: resources.feedback@ocr.org.uk
Version 1
3
© OCR 2016
Lesson Element
Unit 6: Social media and globalisation
LO1: Understand how online and social media
products are used
Learner Activity
Social media and television
The lesson will help you understand about the ways in which social media channels are
used by television companies to engage and involve audiences in the marketing process of
the programme. You will learn the key terms ‘social TV’ and ‘second screening’. By
conducting research you will gain the opportunity to analyse the impact that using social
media, such as Twitter, has on the success of the programme.
Your task is to:
1. Read the BBC Click article and the Sky infographic.
2. Pick out five points from the articles that support the theories of social TV and second
screening.
3. Conduct research into one TV programme of your choice that uses social media to
promote it.
4. Present findings to the class that demonstrate how your chosen programme incorporates
principles of social TV and second screening.
Task 1
You are required to access the following resources online.
BBC Click video article ‘The phenomenon of two screen viewing’:
http://news.bbc.co.uk/1/hi/programmes/click_online/9640887.stm
Sky’s social TV infographic:
http://www.liberatemedia.com/new-second-screen-research-points-to-huge-opportunity-formarketers/
You are then to use the two resources to pick out at least five points about the changes to
contemporary television viewing based on the concepts of social TV and second screening
that you have discussed with your tutor. Learners should present their ideas to the rest of the
class.
Version 1
4
© OCR 2016
Task 2
You are required to work in small teams and think about the ways in which they have used
social TV and second screening. You are to give specific examples from personal
experience. These might include, for example, Tweets made during programmes such as
X-Factor or Made in Chelsea, or during live episodes of Coronation Street or Eastenders.
You are then to pick one television programme and conduct research on Twitter, Facebook
and Instagram into how the television programme is promoted across a range of social
media channels and how viewers’ audience are encouraged to interact one week before
your chosen programme is broadcast on live TV. You can use www.barb.co.uk to access
viewing figures and you are expected to comment on whether you believe social TV had an
impact on success, audience reach or enjoyment of the viewing experience.
You can bring in your personal experiences to support any analysis and you are expected to
present findings to the rest of the class in presentation format with images.
Version 1
5
© OCR 2016