Lesson Element
Unit 3: Create a media product
Asset sourcing and copyright
Instructions and answers for tutors
These instructions cover the learner activity section which can be found on page 6. This lesson
element supports Cambridge Technicals Level 3 in Digital Media.
When distributing the activity section to the learners either as a printed copy or as a Word
file you will need to remove the tutor instructions section.
This lesson element
As part of the productions, learners may need to source assets (sound effects, images etc.) to
support and/or add meaning to their productions. Therefore being able to reference sourced assets
and check copyright permissions is important in this process.
Before learners start the post-production stages they need to make sure any copyright permissions
are sought for any sourced assets intended to be used in their media product.
NOTE: The main content of the production should be original and produced by the learners.
Sourced assets should only support the final production piece. For example, if a radio drama was
being made, learners would be expected to do all the recordings of the dialogue and some Foley
sounds. Any sound effects or theme music could be sourced but must be edited further by the
learners and copyright permissions to be sought first. If this cannot be sought then the asset is not
to be used.
This lesson element supports learners in identifying and evaluating the purpose of copyright and
referencing. This is further developed by the learners demonstrating their knowledge by sourcing
and referencing a sound effect and image to support a new media product.
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Activity 1: Copyright and referencing
The tutor could begin with asking the learners what they think copyright means, why it is important
and how it gains permissions for sourced assets. This could be a group task and or starter task to
the lesson. It would be beneficial at this stage for the tutor to mention to the learners that as part of
their productions, sourced assets should not make up the majority and should not outweigh the
original content.
In order for learners to know how to source assets as part of Activity 2, they need to know how to
reference and seek copyright permission.
Before undertaking Activity 2, learners will need to see examples of how to reference different
types of media, whether it is a sound effect, photography or referencing research.

http://www.lib.berkeley.edu/MRC/mla.html. How to cite film, video and online media article
has examples of how to reference resources which are useful when referencing research of
different media products and platforms.

http://wwwlegacy.nhvweb.net/nhhs/mediacenter/podcasts/HOW%20TO%20CITE%20A%20SOUND%
20CLIP.pdf This PDF document has a step by step guide on how to reference a sound
effect or song that is found online using the Modern Language Association format.

https://www.citethisforme.com/ Cite this for me is an online bibliography generator which
creates references from a range of different platforms and stores the bibliography online.
For Activity 1, learners are required to use the How to cite film, video and online media article from
the above link and identify the similarities and differences in how to reference a media product.
Learners will require:

Access to the How to cite film, video and online media article as a hand-out.
Activity 1 requires learners to:
1. Define the purpose of copyright and referencing
2. Identify the similarities in referencing a range of media products
3. Identify the differences in referencing a range of media products
4. Explain why gaining copyright permission is important.
For Activity 1, learners will use the How to cite film, video and online media article and make notes
on the features that are similar and different in the reference for different media products.
The tutor should check that learners are able to identify and justify why the references have similar
and different features.
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Learners could use written notes and or mind maps to evidence their understanding.
Answers to questions:
1. Copyright means accrediting original ideas by a person and or organisation. Referencing is
when you acknowledge the person/organisation that you have researched in your own
work. Without acknowledging the originator can result in plagiarism.
2. Similarities that all references have included: the name or the author/organisation (in
capitals, Surname first), date it was published, title of the work (in italics or quote marks),
medium (e.g. video, book, DVD).
3. Differences that references can have are: If it was found online then the website address
and date it was accessed (e.g. YouTube video), a film reference will include the directors
name in capitals etc.
4. Copyright is important because the owner of the original idea(s) is then accredited for their
work. If anybody wants to use/manipulate the work then they have to seek permission from
the originator beforehand. Examples of how copyright could be sought are: email, phone
call and letter.
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Activity 2: Sourcing a sound effect and photograph
For Activity 2, learners are required to use the How to cite film, video and online media article to
reference a sound effect sourced online and the Bibme guide to reference a photograph sourced
online. This could be a paired activity where the tutor could give each group a scenario of a media
product that needs a suitable sound effect (for example, a horror trailer, radio drama set in a café
etc.) and photograph to be used in the promotional material for the product.
Some useful websites for the learners to use for Activity 2 are:


Creative Commons (https://search.creativecommons.org/) which has external links to
copyright free sounds, images, videos etc. that could be useful for this task and also the
learners future productions. For example for Flixr, in the search box put the name of the
subject you want to see examples of. When the results come up in the ‘Any license’ tab you
can select ‘All Creative Commons’ to have the results only display images that are
copyright free. Once you select the image that you want there is a ‘some rights reserved’
hyperlink underneath the image which will show you the details of the Creative Commons
license and how you can use the image. You can then go back and reference the originator
of the image and take a screen grab of the Creative Commons license too to support the
reference.
https://www.bibme.org/citation-guide/mla/photograph Bibme has a step by step guide on
how to reference photos found in a range of places online, in books.
Learners will require:

Access to the How to cite film, video and online media article

Access to the Bibme guide on how to reference photographs

Access to Creative Commons

Access to Bibme.
Activity 1 requires the learners to:
1. Source a sound effect and image online using the templates above
2. Reference the sound effect and image found online using the template above.
The tutor should check that learners are able to find and correctly reference a sound effect and
image appropriate to the media product that the tutor has set for the group(s).
Learners could use screen grabs and written notes to evidence their work.
Answers to the Activity 2

How to cite film, video and online media article

Bibme (for sourcing photographs).
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Suggested timings
Activity 1

Copyright and referencing (30 minutes)
Activity 2

Sourcing a sound effect and photograph (1 hour)
ABC – This lesson element
offers an opportunity for
English skills development.
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Lesson Element
Asset sourcing and copyright
Learner Activity
Activity 1: Copyright and referencing
Copyright and referencing is important in your work so that you can correctly acknowledge the
person and/or organisation that you may use or research as part of your productions.
Your task is to:
1. Define the purpose of copyright and referencing
2. Identify the similarities and differences in referencing a range of media products
3. Explain why gaining copyright permission is important in the media industries
4. Sourcing and referencing a sound effect and image to support a new media product.
In order for you to source and reference a sound effect and photograph as part of Activity 2, you
need to be able to know the purpose of copyright and referencing. For example how to gain
permission for copyrighted graphic or sound effect that you want to manipulate as part of your
productions and referencing it. Be able to know how to reference research that you do as part of
your productions e.g. existing media products.
Using the How to cite film, video and online media article answer the following questions:
1. What is the purpose of copyright and referencing?
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2. What are the similarities in the reference examples in the How to cite film, video and online
media article?
3. What are the differences in the reference examples in the How to cite film, video and online
media article?
4. Why is gaining copyright permission important? Give reasons.
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Activity 2 – Sourcing a sound effect and photograph
Your task is to use https://search.creativecommons.org/ to help you source a suitable sound effect
and photograph for the media product that your tutor has given you as an example for this task.
You can use Microsoft Word to write up the reference for the sound effect and photograph that you
have found.
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