Set Assignments
Issued July 2012 (updated January 2013)
OCR Level 3 Award in Understanding Business Enterprise
Scheme Code 10317
OCR QUALIFICATION CODE: 600/5583/2
Please note:
Updated information is displayed in blue text
We recommend these OCR assignments are used to provide evidence for the qualification above. The
assignments contained within this booklet allow for completion of all of the required assessment criteria for
the qualification. It is the centre’s responsibility to ensure that assignments are complete before the
candidate work is dispatched to the OCR-appointed examiner-moderator.
Unit
Title
Credit value
Unit 18
Understand how to promote business ideas
2
Unit 19
Understand how to prepare for starting a business
2
Unit 20
Understand how to find out about business
2
In order to achieve the OCR Level 3 Award in Understanding Business Enterprise candidates must
achieve units totalling a minimum of five credits.
Candidates must achieve a minimum of four credits from the Level 3 units contained within this booklet.
Candidates may achieve the final credit from the Level 3 units contained within the booklet, or from the Level
2 units which can be found in the relevant corresponding assignment booklets.
These OCR assignments remain live for the life of this qualification and must not be used as candidate
practice material.
ALL THESE MATERIALS MAY BE PHOTOCOPIED. Any photocopying must be done under the terms of
the Copyright Designs and Patents Act 1988 solely for the purpose of these assessments.
Candidates may complete these assignments electronically.
QCA accreditation number: 600/5583/2
© OCR 2013
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OCR Level 3 Award in Understanding Business Enterprise
Contents
Page Number(s)
TUTOR INFORMATION
Guidance for tutors
This section provides general guidance and support to centre staff. It is not
intended for use by candidates.
Notes for tutors
This section provides guidance on specific areas of the assignment that may
need further clarification. It is not intended for use by candidates.
CANDIDATE INFORMATION
(This section must be photocopied for each candidate)
General information for candidates
This section provides candidates with general information on completion of
the assignment in a question and answer format.
Tasks
This section contains all the tasks candidates must complete before
submission for assessment.
3–5
6–8
9 – 10
11 – 44
Unit 18 Understand how to promote business ideas
11 – 20
Unit 19 Understand how to prepare for starting a business
21 – 30
Unit 20 Understand how to find out about business
31 – 44
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Set Assignments – Issued January 2013
OCR Level 3 Award in Understanding Business Enterprise
Set Assignments: Tutor Information
OCR Level 3 Award in Understanding Business Enterprise
OCR Assignments – Issued January 2013
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OCR Level 3 Award in Understanding Business Enterprise
Guidance For Tutors
1
2
4
General
1.1
OCR assignments are available to download from the OCR website.
1.2
OCR recommends that centres use these OCR assignments for formal assessment of their
candidates. OCR assignments must NOT be used as practice material.
1.3
The assignments in this booklet form the assessment for the relevant unit. Units including
suggested teaching content, are available for download from the OCR website. Centres must
ensure that the knowledge and understanding for each criterion is fully covered before
candidates attempt the assessment.
1.4
Tutor guidance is provided later in this document and provides guidance on specific areas of the
assignment that may need further clarification.
1.5
Where Centres choose not to use the OCR assignments, it is the responsibility of the Centre to
ensure that all assessment criteria are sufficiently covered and referenced.
1.6
These assignments have been designed to meet the full assessment requirements of this
qualification. Candidates will need to take part in a planned learning programme that covers the
underpinning knowledge and understanding of the unit.
Before carrying out the assignments
2.1
Candidates should be provided with a copy of the Candidate Information section of this booklet
which now includes the ‘Glossary of terms’.
2.2
Candidates may carry out preparations prior to undertaking the tasks; there is no time limit for
this.
2.3
Many of the tasks could initially be discussed either as a full group, if the numbers are small
enough to allow everyone to actively participate, or in small groups with feedback to the whole
group. This could generate a wide range of ideas, stimulating further group discussion and
individual thought. This will prepare candidates for individual assessment which must be their
own work.
2.4
Candidates may benefit from talking to business people, including Small Business Advisers and
specialists, to find out how other businesses have performed. This could be done by visits to
businesses or by having business people come in to the centre. Ideally, candidates would have
the opportunity to talk to someone who has started their own business. Information could also
be obtained from the internet.
Set Assignments – Issued January 2013
OCR Level 3 Award in Understanding Business Enterprise
3
When completing the assignments
3.1
Candidates should be allowed sufficient time to complete all of the tasks. The recommended
guided learning hours (glh) for each unit are provided in the Centre Handbook. However, this
may vary depending on the nature of the tasks and the ability of individual candidates. It is
suggested that evidence is produced in several sessions.
3.2
Each candidate must produce individual and authentic evidence for each task within the unit
assignments.
3.3
Centre staff may give support and guidance to candidates. This support and guidance should
focus on checking that candidates understand what is expected of them. It is not acceptable for
tutors to provide model answers or to work through answers in detail.
3.4
Candidates may use information from any relevant source to help them with producing evidence
for the tasks.
3.5
The assignments have been provided in Word format so that candidates can complete them
electronically. Where this is the case, centres should provide each candidate with an electronic
copy of the assignments. This can be on disk, CD or on a secure networked system. OCR
requires only the hard copy prints of the work as evidence.
Candidates/centres must not alter the wording of the tasks in any way.
3.6
Each assessment criteria detailed within the unit has a corresponding task for completion.
Suitable teaching content and examples are also provided within the unit. Tutors must teach to
the unit and not to the assignment.
3.7
Unless the Assessment Criteria specifically states the method by which a task must be
completed (eg in writing), candidates may provide evidence by another suitable method eg a
presentation. Where this is the case, the candidate is required to provide suitable evidence for
the moderator eg presenter notes/slides etc, accompanied by a witness statement
3.8
A tolerance of +/-20% will be accepted on all tasks specifying approximate word counts
3.9
The requirements of the tasks must be met by candidates. Where a task specifies ‘explain’ it is
not sufficient for a candidate to merely ‘identify’ and work of this standard would be rejected at
moderation. A ‘Glossary of terms’ has been added to the ‘Candidate Information’ to assist in
ensuring candidates and centres understand the requirements.
3.10 Some of the units are frequently answered with a specific business in mind. In order to reliably
assess these responses, context is required. Therefore candidates are now requested to give
brief details if they are considering a particular business idea when completing tasks on certain
units.
OCR Assignments – Issued January 2013
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OCR Level 3 Award in Understanding Business Enterprise
4
5
After completing the tasks
4.1
Candidates’ evidence is assessed by the centre’s assessor against the qualification
specification contained in the units and tutor notes. For further information about assessment
please refer to the section on Assessment and Moderation in the Centre Handbook.
4.2
Assessors’ decisions should be quality assured across the centre through internal moderation.
For further information about internal moderation please refer to the Centre Handbook.
Presentation of work
The candidates’ completed tasks should be submitted to the named OCR-appointed examinermoderator with the relevant unit or full Submission Cover Sheet (downloadable from the OCR
website). Further information regarding submission of work can be found in the Centre Handbook and
the Administrative Guide to Vocational Qualifications (A850).
6
Reworking the assignment
6.1
If candidates do not meet the minimum PASS requirements for the assessment objectives,
further work will be required before the work can be submitted.
Tutors should not submit work that they have not assessed as PASS standard.
6
6.2
Tutors may give feedback to candidates to support and guide them in producing evidence to the
required standard.
6.3
OCR does not return copies of candidate work. As such, it is recommended that centres keep
copies of all work until results are received.
Set Assignments – Issued January 2013
OCR Level 3 Award in Understanding Business Enterprise
Notes For Tutors
Unit 18 – Understand how to promote business ideas
This unit aims to develop a candidate’s understanding of how business ideas can be promoted to others and
the reasons for this. This is not about the marketing of products to people. They will also focus on different
communication skills and techniques that can be used in running a business.
Task 2
Explain the different ways in which business ideas can be promoted
to others and assess the advantages and disadvantages of different
ways of promoting own business ideas to others
Assessment criteria 1.2 and 1.3 are assessed in this task.
Centres are specifically reminded that the requirement in this task is to ‘explain’ different way of promoting
business ideas to other. It is not sufficient for the candidate to just ‘identify’.
Task 3
Evaluate the influence of own image on the ways in which business
ideas are promoted to others.
Assessment criterion 1.4 is assessed in this task.
In order to complete this task candidates must realise that one’s own image can affect the ways of promoting
business ideas. ‘Own image’ refers to the image of the business and the image of the owner within that
business, rather than just how an individual may perceive themselves.
Task 4
Explain why it is important to use appropriate business language in
running a business
Assessment criterion 2.1 is assessed in this task.
Candidates must realise that there is a clear difference between language as it is used in business and
everyday language. This must be clearly shown in their answers.
Task 5
Analyse the advantages and disadvantages of forms of
communication in different business situations
Assessment criterion 2.2 is assessed in this task.
Candidates should provide different advantages and disadvantages of the different forms of communication.
Task 7
Explain how to communicate business ideas to other people which
leads to gaining support for the ideas
Assessment criterion 3.1 is assessed in this task.
Candidates are required to explain how they would present ideas to others, detailing the methods or
structure they would use to provide a clear, coherent presentation of their idea. Candidates need to be
addressing the issue of how they will gain support from others.
OCR Assignments – Issued January 2013
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OCR Level 3 Award in Understanding Business Enterprise
Task 9
Evaluate own needs in using communication skills and techniques
when running a business
Assessment criterion 3.3 is assessed in this task.
Candidates are required to reflect on what they have learnt and to apply it to themselves their own situation
Unit 19 – Understand how to prepare for starting a business
This unit aims to develop a candidate’s understanding of the reasons for wanting to run a business and the
goals that may be set. They will also review personal skills necessary in business and how these skills can
be supported by business networks.
Task 2
Describe own personal goals and the timescales for achieving them
Assessment criterion 1.2 is assessed in this task.
Candidates should be describing the goals and a date of when they would wish to achieve each of them by.
Task 3
Evaluate what the personal impact could be in starting and running a
business
Assessment criterion 1.3 is assessed in this task.
Candidates should understand that starting and running a business will inevitably not just have a significant
impact on their life but also that of family and/or friends. This task should be completed taking all parties in
to consideration.
Task 4
Explain the ways by which to maintain a work-life balance in running
a business
Assessment criterion 1.4 is assessed in this task.
Although this task can be answered perfectly satisfactorily without any reference to Task 3, candidates
should at least reflect on whether any of their evaluation might shed light on ways to maintain the work-life
balance.
Task 5
Describe the personal skills required for starting a business
Assessment criterion 2.1 is assessed in this task.
Candidates should understand the difference between skills, behaviours and personal attributes. Responses
to this task should clearly be skills.
Task 8 Explain the different types of support networks which can be used in
starting and running a business and explain how to access different types of
support networks
Assessment criteria 3.1 and 3.2 are assessed in this task.
Candidates should have the opportunity for either individual research on this and/or to discuss what is meant
in a group or individually with their tutor. It is essential that they can distinguish a business network from a
social network.
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Set Assignments – Issued January 2013
OCR Level 3 Award in Understanding Business Enterprise
Candidates are required to ‘explain’ how to access the support of each different type of support network.
Each explanation should be specifically applicable to the network being considered.
Task 10 Analyse how to make the most of support networks for own
business
Assessment criterion 3.4 is assessed in this task.
Candidates might reflect on the benefits identified in Task 9 and how these could help in making the most of
support networks. The task asks for analysis so use of business concepts, ideas and language would be
expected in the answer.
Unit 20 – Understand how to find out about business
This unit aims to develop a candidate’s understanding of the challenges and opportunities when running a
business and how to plan to take the business forward.
Task 1
Assess the advantages and disadvantages of running a business
Assessment criterion 1.1 is assessed in this task.
Candidates are required to assess the advantages and disadvantages to them of running a business eg
power, lifestyle
Task 5
Evaluate the benefits and costs of support from others which can be
used to help make decisions required to start own business
Assessment criterion 2.2 is assessed in this task.
Candidates in the first part of the task will show knowledge. Evaluation requires candidates to explain the
benefits and costs and then to decide which one/ones are most important and why.
The last part of this task requires a full evaluation in approximately 150 words. The word count is generally
for guidance, however in this instance, any evaluation less than 150 words is unlikely to meet the
requirements of a full evaluation of the task.
Task 10 Justify the use of others in supporting the development of
knowledge and skills of business techniques
Assessment criterion 3.4 is assessed in this task.
Candidates need to realise that using others in a business context is likely to involve a cost. They, therefore,
need to be able to justify their use. This could be in terms of the benefits gained outweighing the costs
involved. Candidates could also refer to the short and long runs where this would be appropriate.
OCR Assignments – Issued January 2013
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OCR Level 3 Award in Understanding Business Enterprise
OCR Assignments: Candidate Information
OCR Level 3 Award in Understanding Business Enterprise
10
Set Assignments – Issued January 2013
OCR Level 3 Award in Understanding Business Enterprise
General Information for Candidates
Q
Do I have to pass these assignments?
A
Yes. You must pass these assignments to achieve the relevant units or full qualification.
Q
What help will I get?
A
Your tutor will help you when completing the OCR set assignments and will make sure that you know
what resources/facilities you need and are allowed to use.
Q
What if I don’t understand something?
A
It is your responsibility to read the tasks carefully and make sure you understand what you need to do
and what you should hand in. If you are not sure, check with your tutor.
Q
Can I copy other people’s work?
A
No. The work that you produce must be your own work and you may be asked to sign a declaration to
say that the work is your own. You should never copy the work of other candidates or allow others to
copy your work.
Q
Can I work in a group?
A
Yes. However, if you work in a group at any stage you must still produce work that shows your
individual contribution and answers appropriate to your own business.
Q
How should I present my work?
A
You should present your work on the task sheets provided. If you are unsure, check with your tutor.
Q
When I have finished, what do I need to hand in?
A
You need to hand in the work that you have completed for each task. Do not include any draft work or
handouts unless these are asked for. When you hand in your work make sure that it is titled and in
the correct order for assessing.
Q
How will my work be assessed?
A
Your work will be marked by an assessor in your centre. The assessor will mark the work using the
assessment criteria in the qualification specification.
OCR Assignments – Issued January 2013
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OCR Level 3 Award in Understanding Business Enterprise
Glossary of terms
Analyse
Use business terms, concepts and ideas to fully explain the
idea, factor, etc.
Assess
To make a judgement about the importance or relevance of a
particular aspect.
Compare
To set against each other two aspects or the advantages and
disadvantages of an idea or situation.
Complete
Usually in terms of complete the table i.e. fill in the necessary
figures.
Describe
To give a straightforward account or statement of the idea or
situation.
Draw up
To produce a table, and complete it, or design.
Evaluate
To make a judgement about the importance or relevance of a
particular aspect and to come to a supported conclusion.
Explain
To make (something) comprehensible by giving a clear and
detailed account.
Explain has more detail than describe, but does not have to
have the business ideas etc of analyse.
To briefly give the main points, ideas, features or facts without
any detail.
Identify
Indicate
Show in terms of order, priority, importance etc usually in a
table or list.
State
To provide a list of points or to briefly describe or define a term,
concept or idea.
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Set Assignments – Issued January 2013
OCR Level 3 Award in Understanding Business Enterprise
Unit 18 – Understand How to Promote Business Ideas
Requested information
Frequently the responses provided for this unit will depend on a particular business the candidate
is thinking of. If you are thinking of a particular business when completing this unit, please provide
brief details below in order that your responses are given context.
Eg local builder, work on houses, extensions etc
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Task 1
Explain the need for promoting business ideas to others
Assessment criterion 1.1 is assessed in this task.
In order to complete this task you must understand that promotion is essential to get others to accept your
ideas.
To complete this task you must:
EXPLAIN in approximately 50 words why it is necessary to promote business ideas to others.
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Task 2
Explain the different ways in which business ideas can be promoted
to others and assess the advantages and disadvantages of different
ways of promoting own business ideas to others
Assessment criteria 1.2 and 1.3 are assessed in this task.
To complete this task you must:

EXPLAIN at least THREE different ways of promoting business ideas to others

EVALUATE the advantages and disadvantages of these different ways
Complete the table overleaf
OCR Assignments – Issued January 2013
13
OCR Level 3 Award in Understanding Business Enterprise
Complete the table
EXPLAIN WAYS OF PROMOTING
BUSINESS IDEAS
EVALUATION
ADVANTAGES
DISADVANTAGES
1
2
3
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Set Assignments – Issued July 2012
OCR Level 3 Award in Understanding Business Enterprise
Task 3
Evaluate the influence of own image on the ways in which business
ideas are promoted to others
Assessment criterion 1.4 is assessed in this task.
In order to complete this task you must realise that one’s own image can affect the ways of promoting your
business ideas.
To complete this task you must:

EVALUATE in approximately 100 words how one’s own image can affect the ways of promoting
business ideas to others.
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OCR Assignments – Issued July 2012
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OCR Level 3 Award in Understanding Business Enterprise
Task 4
Explain why it is important to use appropriate business language in
running a business
Assessment criterion 2.1 is assessed in this task.
In order to complete this task you must understand what is meant by appropriate business language.
It may be beneficial if you have the opportunity to see examples of appropriate business language and how
the forms of communication vary between situations.
To complete this task you must:

STATE what is meant by appropriate business language

EXPLAIN in approximately 50 words the importance of using such language when running a
business.
STATE what is meant by appropriate business language
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EXPLAIN in approximately 50 words the importance of using such language when running a business.
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Set Assignments – Issued July 2012
OCR Level 3 Award in Understanding Business Enterprise
Task 5
Analyse the advantages and disadvantages of forms of
communication in different business situations
Assessment criterion 2.2 is assessed in this task.
In order to complete this task you must understand that different forms of communication will have varying
advantages and disadvantages depending on the business situation.
It may be beneficial if you have the opportunity to see examples of how the forms of communication vary
between situations.
To complete this task you must:
ANALYSE the advantages and disadvantages of at least THREE different forms of communication in
different business situations.
1
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OCR Assignments – Issued July 2012
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OCR Level 3 Award in Understanding Business Enterprise
Task 6
Explain the factors involved in an effective presentation to
communicate own business ideas to others
Assessment criterion 2.3 is assessed in this task.
In order to complete this task you must understand that there are a range of key factors which make
presentations effective. And that effective communication is more likely to gain you support for your ideas.
You may find it helpful to refer to the previous tasks.
If available, it may be beneficial for you to have the opportunity to study some examples of effective
presentations.
To complete this task you must:

EXPLAIN at least FOUR key factors involved in delivering an effective presentation of business ideas
to others.
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Set Assignments – Issued July 2012
OCR Level 3 Award in Understanding Business Enterprise
Task 7
Explain how to communicate business ideas to other people which
leads to gaining support for the ideas
Assessment criterion 3.1 is assessed in this task.

EXPLAIN in approximately 150 words how to present ideas to others in order to gain their support
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OCR Assignments – Issued July 2012
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OCR Level 3 Award in Understanding Business Enterprise
Task 8
Analyse the advantages and disadvantages of communication skills
and techniques needed to be able to perform effectively when
running a business
Assessment criterion 3.2 is assessed in this task.
In order to complete this task you must understand that all communication skills and techniques needed to
perform effectively when running a business have both advantages and disadvantages.
You may also find it helpful to discuss these advantages and disadvantages before starting this task. Your
tutor/assessor may provide you with further information regarding such discussions.
To complete this task you must:

ANALYSE the advantages and disadvantages of FOUR different communication skills and techniques
used to effectively run a business
1
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Set Assignments – Issued July 2012
OCR Level 3 Award in Understanding Business Enterprise
Task 9
Evaluate own needs in using communication skills and techniques
when running a business
Assessment criterion 3.3 is assessed in this task.
In order to complete this task you are required to reflect on what you have learnt and to apply it to yourself
and your own situation
To complete this task you must:

EVALUATE in approximately 100 words, your own needs in using communication skills and
techniques when running a business
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OCR Assignments – Issued July 2012
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OCR Level 3 Award in Understanding Business Enterprise
Task 10 Explain how to develop a plan to assist in addressing own
development needs in communicating when running a business
Assessment criterion 3.4 is assessed in this task.
In order to complete this task you must understand that not all the communication skills and techniques you
identified in Task 8 will need developing. This should be clear from your assessment.
In addition, you must understand that you are very unlikely to be able to develop everything at the same
time. You must, therefore, take into account factors such as the order of priority and the timescale.
To complete this task you must:
EXPLAIN in approximately 100 words how you would develop a plan to improve your communication skills
and techniques.
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Set Assignments – Issued July 2012
OCR Level 3 Award in Understanding Business Enterprise
Unit 19 – Understand How to Prepare for Starting a Business
Throughout this unit it would be very useful for you to have had at least one opportunity to talk to business
people, including a small business adviser, in order to talk about not only the impact on you of starting a
business and the personal skills you are likely to need, but, also, the availability and need for networks.
Requested information
Frequently the responses provided for this unit will depend on a particular business the candidate
is thinking of. If you are thinking of a particular business when completing this unit, please provide
brief details below in order that your responses are given context.
Eg local builder, work on houses, extensions etc
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Task 1
Explain own drivers to starting a business
Assessment criterion 1.1 is assessed in this task.
In order to complete this task successfully, you must consider the drivers behind why you want to start a
business.
To complete this task you must:
EXPLAIN in approximately 100 words the drivers behind why you want to start a business.
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OCR Assignments – Issued July 2012
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OCR Level 3 Award in Understanding Business Enterprise
Task 2
Describe own personal goals and the timescales for achieving them
Assessment criterion 1.2 is assessed in this task.
To complete this task you must:
DESCRIBE at least FOUR personal goals including when you would wish to achieve them.
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Set Assignments – Issued July 2012
OCR Level 3 Award in Understanding Business Enterprise
Task 3
Evaluate what the personal impact could be in starting and running a
business
Assessment criterion 1.3 is assessed in this task.
In order to complete this task you must understand that starting and running a business will inevitably have
an impact on your life and that of your family and/or friends.
To complete this task you must:

EVALUATE in approximately 100 words the personal impact of starting and running a business
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OCR Assignments – Issued July 2012
25
OCR Level 3 Award in Understanding Business Enterprise
Task 4
Explain the ways by which to maintain a work-life balance in running
a business
Assessment criterion 1.4 is assessed in this task.
In order to complete this task you must understand that it is important to consider how to maintain a work-life
balance when running a business.
To complete this task you must:

EXPLAIN at least THREE ways in which you could achieve a good work-life balance
1
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26
Set Assignments – Issued July 2012
OCR Level 3 Award in Understanding Business Enterprise
Task 5
Describe the personal skills required for starting a business
Assessment criterion 2.1 is assessed in this task.
In order to complete this task you must understand the difference between business and personal skills.
To complete this task you must:

DESCRIBE at least FOUR personal skills required to start a business
1
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OCR Assignments – Issued July 2012
27
OCR Level 3 Award in Understanding Business Enterprise
Task 6
Explain why personal skills are important for starting a business
Assessment criterion 2.2 is assessed in this task.
In order to complete this task you must understand why personal skills are important for starting a business.
To complete this task you must:
EXPLAIN in approximately 100 words why personal skills are important for starting a business.
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28
Set Assignments – Issued July 2012
OCR Level 3 Award in Understanding Business Enterprise
Task 7
Evaluate own personal skills which need to be developed and
explain the preferred methods of developing own skills
Assessment criteria 2.3 and 2.4 are assessed in this task.
In order to complete this task you must understand why your own personal skills need to be developed and
how to achieve this.
To complete this task you must:

EVALUATE your own personal skills that need to be developed

EXPLAIN how you would wish to develop these skills
You should complete the above in approximately 100 words.
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OCR Assignments – Issued July 2012
29
OCR Level 3 Award in Understanding Business Enterprise
Task 8
Explain the different types of support networks which can be used in
starting and running a business and explain how to access different
types of support networks
Assessment criteria 3.1 and 3.2 are assessed in this task.
In order to complete this task you must recognise that there is a wide range of support networks available for
people starting and running a business.
To complete this task you must:

EXPLAIN at least FOUR different types of support networks available to help in starting and running a
business

EXPLAIN how to access these support networks
Complete the table below
EXPLAIN DIFFERENT TYPES OF SUPPORT
NETWORKS
EXPLAIN HOW TO ACCESS THEIR
SUPPORT
1
2
3
4
30
Set Assignments – Issued July 2012
OCR Level 3 Award in Understanding Business Enterprise
Task 9
Analyse the benefits and costs of developing and keeping a support
network
Assessment criterion 3.3 is assessed in this task.
In order to complete this task you must understand that developing support networks for your business will
involve both benefits and costs.
To complete this task you must:

ANALYSE at least THREE benefits and THREE costs of a support network
Benefits
1
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Costs
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OCR Assignments – Issued July 2012
31
OCR Level 3 Award in Understanding Business Enterprise
Task 9
Analyse how to make the most of support networks for own
business
Assessment criterion 3.4 is assessed in this task.
In order to complete this task you must realise that once support networks are in place it is important to make
the most of them.
To complete this task you must:
ANALYSE in approximately 100 words how you could make the best use of these networks for your
business.
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32
Set Assignments – Issued July 2012
OCR Level 3 Award in Understanding Business Enterprise
Unit 20 – Understand how to find out about business
Requested information
Frequently the responses provided for this unit will depend on a particular business the candidate
is thinking of. If you are thinking of a particular business when completing this unit, please provide
brief details below in order that your responses are given context.
Eg local builder, work on houses, extensions etc
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Task 1
Assess the advantages and disadvantages of running a business
Assessment criterion 1.1 is assessed in this task.
In order to complete this task you need to realise that there are lots of advantages and often lots of
disadvantages involved in running a business.
To complete this task you must:

IDENTIFY at least FOUR advantages and FOUR disadvantages of running a business

ASSESS in approximately 200 words these advantages and disadvantages
IDENTIFY at least FOUR advantages and FOUR disadvantages of running a business
Complete the table below
ADVANTAGES
DISADVANTAGES
1
2
3
4
OCR Assignments – Issued July 2012
33
OCR Level 3 Award in Understanding Business Enterprise
ASSESS in approximately 200 words these advantages and disadvantages.
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34
Set Assignments – Issued July 2012
OCR Level 3 Award in Understanding Business Enterprise
Task 2
Describe the challenges and opportunities in running a business
Assessment criterion 1.2 is assessed in this task.
In order to complete this task you must understand that while running a business may bring many
opportunities it can also present many challenges.
To complete this task you must:
DESCRIBE at least THREE challenges and THREE opportunities that can face someone running a
business.
Complete the table below.
CHALLENGES
OPPORTUNITIES
1
2
3
OCR Assignments – Issued July 2012
35
OCR Level 3 Award in Understanding Business Enterprise
Task 3
Evaluate the actions required to address the challenges and
opportunities in running a business
Assessment criterion 1.3 is assessed in this task.
In order to complete this task you must understand how the challenges and opportunities described in Task
2 can be addressed.
To complete this task you must:

IDENTIFY actions that can be taken to deal with the challenges and opportunities described in Task 2

ASSESS how likely these are to deal successfully with the challenges and opportunities.
Complete the table overleaf
36
Set Assignments – Issued July 2012
OCR Level 3 Award in Understanding Business Enterprise
Complete the table
CHALLENGE
ACTION
ASSESSMENT
OPPORTUNITY
ACTION
ASSESSMENT
OCR Assignments – Issued July 2012
37
OCR Level 3 Award in Understanding Business Enterprise
Task 4
Assess the decisions required to start a business
Assessment criterion 2.1 is assessed in this task.
In order to complete this task you must understand that there are many decisions which have to be taken
when starting a business.
To complete this task you must:

IDENTIFY at least EIGHT decisions you would have to take when starting a business.

EVALUATE in approximately 150 words their importance.
IDENTIFY at least EIGHT decisions you would have to take when starting a business.
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38
Set Assignments – Issued July 2012
OCR Level 3 Award in Understanding Business Enterprise
EVALUATE in approximately 150 words their importance.
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OCR Assignments – Issued July 2012
39
OCR Level 3 Award in Understanding Business Enterprise
Task 5
Evaluate the benefits and costs of support from others which can be
used to help make decisions required to start own business
Assessment criterion 2.2 is assessed in this task.
In order to complete this task you must understand that there are many benefits from, but also costs of,
accepting support from others when starting a business.
To complete this task you must:

IDENTIFY at least THREE benefits of accepting support from others when starting a business.

IDENTIFY at least TWO costs of accepting support from others when starting a business.

EVALUATE in approximately 200 words the costs and benefits of accepting such support
IDENTIFY at least THREE benefits of accepting support from others when starting your business.
BENEFITS
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IDENTIFY at least TWO costs of accepting support from others when starting your business.
COSTS
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40
Set Assignments – Issued July 2012
OCR Level 3 Award in Understanding Business Enterprise
EVALUATE in approximately 200 words the costs and benefits of accepting such support
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OCR Assignments – Issued July 2012
41
OCR Level 3 Award in Understanding Business Enterprise
Task 6
Specify the legal requirements that have to be met when starting a
business
Assessment criterion 2.3 is assessed in this task.
In order to complete this task you must understand that there are many legal requirements which must be
complied with when starting a business.
To complete this task you must:
IDENTIFY at least SIX legal requirements that have to be met when starting a business.
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42
Set Assignments – Issued July 2012
OCR Level 3 Award in Understanding Business Enterprise
Task 7
Review the business techniques required when starting and running
a business and review own knowledge and skills of business
techniques required when starting and running a business
Assessment criteria 3.1 and 3.2 are assessed in this task.
In order to complete this task you must understand that there is a range of business techniques which would
be required when starting a business.
To complete this task you must:

IDENTIFY at least SIX business techniques required to start and run a business

DESCRIBE each of these business techniques

ASSESS their importance to you in starting and running your business

COMPARE in approximately 100 words your knowledge and skills with the business techniques you
have identified.
Complete the table below
IDENTIFY
DESCRIBE
ASSESS
1
2
3
4
5
6
OCR Assignments – Issued July 2012
43
OCR Level 3 Award in Understanding Business Enterprise
COMPARE in approximately 100 words your knowledge and skills with the business techniques you have
identified.
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Task 8
Produce a plan to develop own knowledge and skills of business
techniques required when starting and running a business
Assessment criterion 3.3 is assessed in this task.
In order to complete this task successfully you must refer back to Task 7 and select which of the business
techniques you need to develop from those identified.
To complete the task you must:

DRAW UP a plan to develop your skills and techniques

INDICATE in this plan: order of priority, timescales, and when progress will be reviewed
Complete the table overleaf.
44
Set Assignments – Issued July 2012
OCR Level 3 Award in Understanding Business Enterprise
Complete the table below
KNOWLEDGE/SKILL TO BE
DEVELOPED
OCR Assignments – Issued July 2012
HOW IT WILL BE DEVELOPED
TIMESCALE
WHEN PROGRESS
WILL BE REVIEWED
ORDER OF
PRIORITY
45
OCR Level 3 Award in Understanding Business Enterprise
Task 9
Justify the use of others in supporting the development of
knowledge and skills of business techniques
Assessment criterion 3.4 is assessed in this task.
In order to complete this task you must realise that you will need to use others to support the development of
your knowledge and skills, but may need to justify their use.
To complete the task you must:
Evaluate in approximately 200 words the benefits and drawbacks of using others to support the
development of your knowledge of business techniques and your skills in using these techniques.
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46
Set Assignments – Issued July 2012