OCR Level 2
Cambridge Technicals
in Media
Unit 1:
Introducing media products and audience
A possible media institution
BBC (British Broadcasting Corporation)
The BBC is a public service
broadcasting company which
was founded in 1927.
It is a British company, which
operates under a Royal
Charter to provide impartial
public service broadcasting.
A possible media institution
BBC (British Broadcasting Corporation)
The BBC competes on a
Its products include radio and and
national
international
radioand
programmes
for
TV outputs including children’s basis
with other
television
stations
(eg Radio
1
TV programmes (eg Blue
andBreakfast
radio broadcasters.
Show).
Peter), soap operas (eg
Eastenders )…
A possible BBC production
Doctor Who – The Waters of Mars
Takeprogramme’s
one episode use
fromofthe
BBC and
The
editing
series
The Waters
iconic Doctor Who –
soundtrack
of Mars, first
in mise
2009.en
combines
withscreened
the use of
scene, camera shots, angles and
movements to create meaning and
appeal
for a national and international
This adventure/drama/family
TV
target
audience.
programme
stars David Tennant
as the Doctor and sees him
battle with an infection on Mars.
The production process
Pre-production – producing
script/storyboard.
The Doctor Who episode The
Waters of Mars was written by
Russell T Davies, Phil Ford and
Terry Nation.
There were five weeks
of pre-production.
Production – recording
of the visuals and sound.
The production process
This episode was filmed on
location in Newport,
Carmarthenshire and Taff’s
Well quarry, Cardiff.
The production process
Post-production – editing of
the visuals, sound and CGI.
The filmed scenes, CGI and
soundtrack are edited together
in post-production.
Finding out about your audience
Why do they watch
Doctor Who – The Waters of Mars?
Here are some sample
questions to ask…
1) Name?
2) Gender?
3) Age?
4) What are your favourite TV
programmes?
5) What is your occupation?
6) What are your interests?
7) What do you spend your money on?
Finding out about
your audience
Target audience
profile for
Doctor Who – The
Waters of Mars
Television
Internet
(online
retailers)
DVDs
Distribution of
Doctor Who – The
Waters of Mars
Retailers (high
street retailers)
Internet
(downloading)
Retailers
(supermarkets)
Interviews
with stars
Blogs
Magazines
Advertising of
Doctor Who – The
Waters of Mars
Posters
Banner
advertising
TV teaser
trailers
Websites
Legal and ethical constraints of
Doctor Who – The Waters of Mars
BBC
Ofcom
– Self
– Office
regulation:
of
Doctor
Communications:
Who – The Waters of
Mars
Regulates
must some
follow of
thethe
BBC
BBC’s
code
of practice.
radio services
Any complaints
and TV are
programming
dealt with
which
by the
may
BBC.
include
Doctor Who – The Waters of
Mars.
Issues of representation in
Doctor Who – The Waters of Mars
How are people and
places represented?
Look at issues
regarding the
representation of
race, gender and
stereotypes.
How are Adelaide
and the Doctor
represented – is it
positive or negative?
Is the representation
of Mars positive or
negative?
What will you learn?
After completing this unit you will:
Understand
media
institutions
Understand the
products which
are made by a
media institution
Understand the
target audience for
the products
produced by the
media institution
Be able to identify both
the distribution and
advertising channels for
the chosen product
References
The following websites were used to prepare this
presentation:
http://www.imdb.com
http://www.imdb.com/title/tt1413314/
http://www.bbc.co.uk/
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