2008 Beijing Olympics Games Case Study – Suggested Answer
Suggested Answer
Part 1
1. D
2. B
3. C
4. A
5. D
6. D
7. A
8. E
9. C
10. A
Part 2
Activity 1
1a,b,c

According to Bulter (1980), there is a 6-stage life cycle for any travel destination (1
Exploration, 2.Involvement, 3.Development, 4.Consolidation, 5.Stagnation, 6.
Decline/rejuvenation.). Each stage will bring different extents of economic, environmental
and social impacts to that place.

1d.
Teacher may refer to Life Cycle of Travel Destination on page 37-40 of “Global Tourism
Towards and Integrated Approach”.
Pull factors: you may refer to 《Travel and Tourism Student Manual Unit 1-1.7》





A good supply of cultural attractions
Capital of China
Close to Asian culture
Focus on tourism development and promotion
Comprehensive infrastructure and transportation network
1
2008 Beijing Olympics Games Case Study – Suggested Answer
Part 3
Olympic Facts
1.
2.
3.
4.
5.
6.
Equestrian
Guo Jing-jing
Prince of Gymnastics
Sailing
All around scoring
China National Women’s Volleyball Team
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
Torch
The United Kingdom
Pommel Horse
Wang Jun-xia
Qingdao Olympic Sailing Center
Jing-jing
Heptathlon Women
Middleweight
Gymnastics
Torch kindling
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2008 Beijing Olympics Games Case Study – Suggested Answer
Part 4
Activity 2

Social
-
Encourage investment, help improve locals’ livelihood
Help Beijing become a modern international metropolitan
Enhance quality of citizen, sense of pride and international image

Economical
-
Create jobs
Investment projects can facilitate economic growth, thus increase
national income
Help enterprises create a better business environment
-
Speed up Beijing’s green environmental planning
Improve the living environment of Old Town

Environmental
Part 5
Activity 3
SWOT Analysis of Beijing’s Tourism Development after the 2008 Beijing Olympic Games
Strengths
Weaknesses
 Adequate supply of tourism facilities
 Monotonous tourism products. Post-Games’
(Hotels, roads, airports and public toilet
visitor arrivals and spending mainly on
etc.).
cultural tourism.
 Increase in the number of lavish tourism
 A difference in standard of tourism-related
facilities (Large-scale convention and
service between local and international.
exhibition centres, luxurious hotels).
Therefore, it’s likely to expect limited
 Enhance tourism-related service
improvement after the Games.
standard
 Improve the quality and increase the
quantity of tourism resources (e.g.
Olympic competition venues and cultural
conservation).
 Optimize infrastructure and natural
environment of the city.
Opportunities
Threats
 The effect of Olympics on a city’s mage
 Supply of tourism facilities may exceed the
will be sustained for a long period of time
demand after the Games.
 Post-Games positive economic
 Impact of World Expo 2010 Shanghai on
development will become a driving force
visitor arrivals-diversion. (Due to a good
for tourism development.
supply of tourism resources and economic
development in the Yangtze River Delta,
Jiangsu and Zhejiang, Shanghai may attract
a large number of visitors).
Source:
Beijing’s Prospects, “Sustainable Development of important service industries after 2008”, 6 November 2006
http://big5.bjoe.gov.cn/hayjj/wz/200705/t176957_3.htm
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2008 Beijing Olympics Games Case Study – Suggested Answer
Part 6
Measures
Impact

Green Olympics
High-Tech Olympics
People’s Olympics
1,4,5,8
7,9
2,3,6,8
To achieve
sustainable tourism
development

Competition venues a form of man-made
tourist attractions can
attract more tourists
to Beijing and
transforms Beijing
into a diversified
destination.

Comprehensive
tourism resources
and local residents
can benefit from
hosting the
Olympic Games
Activity 4:

For information about Beijing Olympic competition venues, teacher may refer to website of the
The Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG)
http://en.beijing2008.cn/cptvenues/venues/ytn/

For samples of tour commentary, teacher may refer to Hong Kong Tourism Board
http://partnernet.hktb.com/pnweb/jsp/comm/index.jsp
Question for Discussion:
1. Personal quality:
 Not to be biased or prejudiced by first impressions to people from different countries or
races.
 Able to speak fluent English apart from Putonghua and should be interested in learning
foreign languages.
 Be patient, considerate and helpful.
 With a strong interest to know customs and lifestyles of different countries.
 With basic knowledge of world geography.
 Knowledgeable about the characteristics, modes and taboos of foreign cultures.
Activity 5

Teacher may refer to http://en.beijing2008.cn/bocog/concepts/ for information on the three
concepts of the 2008 Beijing Olympic Games.

Teacher may refer to http://english.visitbeijing.com.cn/ for travel tips for Beijing
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2008 Beijing Olympics Games Case Study – Suggested Answer
Extended learning
1.
Measures that ensure smooth traffic flow within the city:
 encourage people to choose public transport
 encourage employers to arrange flexible working hours with employees
 airports designated for domestic and international arrivals
 boost the transport capacity of the new subway line – No. 5.
Part 7
1a
Natural resources:
Climate (outdoor activities), geographic feature (mountain climbing, skiing,
water sports), nature (hunting, horse back riding, bird-watching, camping
and hiking) etc.
Cultural resources:
Sports venues and facilities
1b
Cultural Tourism
Sports Tourism
Participants(playing)


Tourism
Resources
Tourism Trend
Spectators(watching)
Cultural traditions and
activities consisting of
heritage, relics,
heritage museums,
Activities related to
geographical features and
natural resources. For
example, mountain climbing,
Mainly visiting sports
venues, sports-related
industries and watching
sports events.
buildings and
traditional customs.
gliding, skiing and water
sports.
Activities not affected
by seasonality,
weather or availability
of natural resources.
Activities subject to
seasonality, weather and
availability of natural
resources.
Sightseeing activities
Tourists are generally willing to Tourists are generally
participate in activities that are more laid back.
far away, hard, exciting and
require physical fitness and
Activities not quite
affected by seasonality
and weather.
perseverance

Tourism
Consumption
(tourism
products)
Affordable moderately Tourists with high spending
priced tourism
power.
products
Extended activity
5
Expenditures are extreme
where watching game is
expensive but visiting
venues is reasonable.
2008 Beijing Olympics Games Case Study – Suggested Answer
1. Yes.
According to the definition of the World Commission on Environment and Development,
sustainable development refers to “development that meets the needs of the present without
compromising the ability of future generations to meet their own needs." Sustainable
development should conform to economical, environmental and social development.
Sports tourism combines tourism and entertainment together with sports. It promotes not only
a healthy lifestyle, it can enhance the development of recreational and leisure tourism.
Ultimately, it can ease off the carrying capacity of a few famous cultural tourism attractions in
Beijing, for example, the Imperial Palace, the Ming Dynasty Tombs and the Great Wall, in order
to sustain Beijing as an attractive destination.
Sports tourism depends on natural resources, such as flora, countryside, climatic and
geographical features. These readily tourism products can reduce environmental destructions
caused by developing man-made attractions. Sports tourism is thus favorably placed to meet
the criteria of sustainable tourism development.
2.
Category
Example
Scale
mega
Sports events
 Olympic
Games, FIFA World Cup
Global
√
 World
Games, Hong Kong
Sevens, the Commonwealth
Games, Tour of Shanghai
(Cycling)
√
 East Asian
Games, Standard
Chartered Hong Kong Marathon
Cultural events
 Festival
de Cannes
 Edinburgh
 Hong
Regional
√
√
International Festival
√
Kong Lunar New Year
√
Night Parade
Commercial
events
 World
Expo, World Trade
Organization “Ministerial
√
Conference”
 International
Tourismus-Borse
√
(ITB Berlin)
 Food
Festive events
 New
Expo, Hong Kong Book Fair
Year Eve / New Year Day,
6
√
√
2008 Beijing Olympics Games Case Study – Suggested Answer
Carnival in Rio de Janeiro, Brazil
 Christmas
/ Lunar New Year
 Birthday
of Lord Buddha, Cheung
Chau Bun Festival, Oktoberfest,
Songkran Festival
√
√
3. (a)
Form: Business Tourism
Leisure Tourism
Business Tourism

Tourism Resources
Destinations are mainly in
coastal areas, beaches,
rural areas and city centre.
City in particular Central
Business District. Business
activities

Tourism Trend
Frequency of travel is
Frequency of travel is not
usually affected by the cost
of travel. They are not
frequent travelers.
affected by the cost of travel.
Frequent travelers but
lengthy of stay is short.
Travelling affected by of paid Not affected by seasonal
holiday, weather, travel visa factors, such as weather or
and transport.
of paid holidays.
 Tourism Consumption
( tourism products)
3.
Package-tour & individual
travel
Tourists generally expect
and demand high quality
services, for example, travel
on business class and stay
in conveniently located
hotels.
(b)
 World class business facilities and services: Hong Kong Convention and Exhibition Centre /
Asia World-Expo




Comprehensive transportation network: Hong Kong International Airport is a major hub
serving major cities
Government policy: Support from Hong Kong Tourism Board / Tourism Commission / Trade
Development Council
Political tide with tourists’ country of origin: Ease of entry for APEC member countries /
businessmen from the mainland.
Close business tide with tourists’ country of origin: Hong Kong is a member of the World
Trade Organization, also benefits from the mainland’s economic development.
7
2008 Beijing Olympics Games Case Study – Suggested Answer
A stable political climate: Hong Kong is relatively safer and politically stable compared to

some Asia-Pacific regions.
A compact selection of natural and man-made attractions appeal to an array of tourists’
needs.
Climate: subtropical climate; extreme climates are rare.


3
(c) Free answers.
Part 8
1.
a
Social:
-Enhance Hong Kong’s international status in Asia
-Heighten Hong Kong people to take pride in their country
-Sports events promote healthy lifestyle
-Sports facilities and venues provide citizens with better recreational and
entertainment facilities after the Games
Economic:
-Economic contributes to tourism’s primary sectors
-Olympic related projects create new jobs
-Develop into a diversify destination
Environmental development
-The concepts of Green Olympics help to facilitate government’s
environmental protection measures
- A series of promotional activities on green and environmental protection
promotion activities heighten citizens’ awareness to environmental
protection.
b
Role of government in tourism development
 Planning: Proper land used for sports venues and related facilities, so as to show Hong Kong
capability to host world-class sports events.
 Coordination: To improve the existing cooperation system among government departments,
and strengthen cooperation with the industry, as well as increase the transparency of
inbound travel’s arrangements
 Promotion: Government promotes equestrian events to overseas markets as a mean to
strengthen Hong Kong as a major international destination.
8
2008 Beijing Olympics Games Case Study – Suggested Answer
Extended activity
1. Free answers.
Part 10
Olympic Symbols
1. The Olympic Rings, Olympic Torch, Olympic Emblem and Olympic Mascots.
2. The Rings represent five continents
-
Africa,
Americas
Asia
Europe
Oceania
Part 11
1.
Provincial Capital

Shandong Province – Jinan

Tibet Autonomous Region – Lhasa

Sichuan Province – Chengdu

Guangdong Province – Guangzhou
9