Summary of Beijing’s 11th Five-year Plan for the tourism industry development
Source: Planning and Statistics Division
Date: 13 November 2006
Full texts can the found on: http://www.bjta.gov.cn/lyzl/lyfzgh/94549.htm
A.
B.
Plan Background
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Ever since China joined the World Trade Organization in2001 and Beijing won the bid
for the 2008 Summer Olympic Games, every industry has paid attention and shown
their support to the development of the tourism industry
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From 2003 to 2004, Beijing tourism industry experienced a negative growth due to
SARS and Bird Flu.
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Since 2005, the tourism market has completely recovered and developed,
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During the “10th five-year” period, the simultaneous development of Beijing’s incoming
tourism, domestic tourism and outgoing tourism has turned the City into the most
important tourist destination, origin and transit spot
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During the “10th five-year” period, Beijing’s tourism industry developed rapidly. The
scale of different industries was growing with the ever-improving tourism products
structure and quality, tourism products started to step out of the sightseeing frame to
include more new elements, such as sightseeing, business exhibition, leisure holidays,
academic awards, and hi-tech experience. This mode of tourism has transformed from a
disconnected nature into a well-established network, with different brands and regional
integration.
The general idea and target of the 11th Five-year Plan for the tourism industry development
1．General idea:
- To seize the opportunities arose due to the Olympics and dedicate to the creation of a
world-class city and travel environment so as to improve the overall quality of Beijing’s
tourism industry.
-
To promote the integration of tourism resources and establish a new tourist management
system and mechanism.
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To develop metropolitan tourism, with a focus on commerce and business, conferences,
Olympic tourism, modern entertainment and other tourism products; To strengthen the
cooperation and interaction between different areas; To establish a “Capital Tourism
Circle” by integrating different tourist spots, so as to promote tourism around the Bohai
area with Beijing as the centre and to shape the City into a worldwide tourist
destination.
C.
Development task:
1.
The development and management of tourism destinations
To actively develop the incoming tourism market:
Beijing’s incoming tourism market can be divided into the following 3 categories:
(i)
(ii)
Mature markets – including Japan, Korea, America and the UK etc.
New emerging markets - including Eastern Europe, India and Canada etc.
there is great room for development for this type of market.
(iii) Markets to be developed - including Africa and Latin America etc.
Fully develop the domestic tourism market
Systematically develop the outgoing tourism market.
Improve the interaction between urban and rural tourism markets so as to promote the
coordination and development of cities and countryside.
Build up a well-established travel destination marketing system
(i) With the aim to serve the needs arisen in the 2008 Beijing Olympics, improve
Beijing’s travel information network as soon as possible, in order to provide the tourists
with information enquiry services, itinerary and guides, travel route design, internet
booking and internet payment.
(ii) Promotion of Olympics tourism
To be abide by the concepts of “Green Olympics, Hi-Tech Olympics and People’s
Olympics”.
2. Key points on tourism products development
Fully explore and develop sightseeing tourism, business conference tourism,
entertainment tourism, folklore tourism, leisure tourism and countryside tourism.
Take the advantage of the Olympic opportunities and strive to host other large
scale sports event in order to promote sport tourism.
3.
The construction of supporting facilities of the tourism industry system
Speed up the establishment of direct air routes with the major tourist destinations
in the world.
Well-established tourist information centres and symbol system
Control the development of star hotels
Improve the management of the standard of travel agencies, with better
inspections and supervision.
Encourage internationalization and the branding of the food and catering industry.
Establish famous Beijing dishes and bring Chinese and foreign delicacies to
Beijing.
Seizing the Olympic advantage to develop travel souvenirs that are rich in cultural
values and easy to carry.
Reinforce education to the quality of travel groups and fully upgrade the overall
qualities of people working in the tourism industry.