2008 Beijing Olympics
Part 1-7
Travel and Tourism
Learning and teaching resources
Part 1: Introductory Exercise (An Overview of Beijing)
According to the choices given, choose the correct answer and put it in the
answer column.
Go !
Go
!
Go!
1.
2.
3.
The total area of Beijing in km2 is
A.5062
B.1010
C.7010
D.16410
Beijing is also known as
A. Hu
B. Jing
D. Xiang
C.Yue
E.2500
E. Shu
6.
The city located next to Beijing is
A. Guangzhou
B. Macau
E. Qingdao
AA
B
E
10
C
C. Tibet
_______
E.30.23
_______
D. Tianjin
_______
Beijing’s location is
A.
B.
C.
D.
E.
http://www.edb.gov.hk/index.aspx?nodeID=42
27&langno=2
_______
What is the year when the People’s Republic of China was established
and when Beijing was named the capital of the new China?
A. 1997
B.1900
C. 221 BC
D.1954
E.1949
_______
E
9.
B. Plum blossom
E. Azalea
The total population of Beijing is _______ million.
A.27.3
B.8.53
C.1
D.14.93
7.
8.
_______
The city flower of Beijing is
A. Chrysanthemum and Chinese rose
C. Bauhinia
D. Cherry blossom
5.
_______
The administrative division category of Beijing is
A. Province B. Prefecture C. Municipality
D. Township E. Town
4.
Answer
_______
D
What kind of natural disaster is common during Beijing’s springtime in
recent years that hinders the development of the city?
A. Tsunami B. Earthquake C. Dust Storm D. Typhoon
E. Tornado
_______
Beijing is now divided into
A. 16 Districts 2 Counties
C. 2 Districts 16 Counties.
E. 5 Districts 6 Counties
_______
B. 3 Districts 12 Counties
D. 1 District 1 County
I have answered ___________ questions correctly
1
Part 2: Beijing’s Tourism History and Tourism Development related
to the 2008 Beijing Olympic Games
Activity 1:
Preparation before lesson:
1a. Refer to the information from Figure 17, p.102, Unit 3 of “Travel and Tourism Student Manual”
and according to the statistics from:
http://www.cnta.gov.cn/news_detail/newsshow.asp?id=A2007122994363498633, plot a graph
of “The number of tourists Beijing received between 1980 and 2007” on a graph paper.
Source 1: “The History of the Development of Beijing’s Tourism Industry”
Initial Stage
• The China International Travel
Service Head Office was set up in
1954, with its main duty to receive
foreign guests on state visits and
the accompanying correspondents
coming to Beijing. The second
travel agency was set up in 1956.
These 2 agencies were mainly
responsible for welcoming foreign
visiting parties and tour groups, as well as other important figures in foreign politics,
economy and culture.
• In the 1950’s to 1970’s, there have been protection and maintenance works to some
cultural relics. However, no comprehensive tourism development plan was made.
Development Stage
• In 1978, the Beijing Bureau of Travel and Tourism was set up to oversee inbound tourism
in Beijing, to monitor the planning and development of tourism resources, and to
coordinate various departments involved in the industry.
• Apart from receiving visitors, the Bureau also receive people coming to Beijing for
academic exchange, cultural collaboration, trading business and sports events. With the
economic development and improvement in the living standard, tourism within the country
was growing rapidly. Tourism is now the third most important industry in Beijing.
For the complete version, please refer to “Travel and Tourism Student Manual” Unit 3, P. 100-101
1b. According to the graph of “The number of tourists Beijing received between 1980 and 2007”,
what is the stage of current Beijing’s tourism development? (1.Exploration, 2.Involvement,
3.Development, 4.Consolidation, 5.Stagnation, 6. Decline) Students may elaborate their
answers freely
2
Source 2﹕
In 2005, the number of tourists visiting Beijing was 3.629 million, up 15% compared to
the previous year. Total income from tourism in 2005 reached US$3.62 billion,
representing a 14% growth from the previous year.
Distribution of Inbound Tourists by Regions Visiting Beijing in 2005
0.7% Africa
3.9% others
3.4% Australasia
43.4% Asia
18.7% America
29.5% Europe
Estimated No. of Tourists visiting Beijing after the 2008 Olympic Games
Year
2008
2009
2010
Estimated No. of
Tourists（Million）
4.13
4.339
4.547
Source:
Beijing’s Prospects, “Sustainable development of important service industries after 2008”, 6 November 2006
http://big5.bjoe.gov.cn/hayjj/wz/200705/t176957_3.htm
1c. According to the above estimation of tourists visiting Beijing, plot the number of inbound
tourists visiting Beijing in 2008, 2009 and 2010 onto the graph “The number of tourists Beijing
received between 1980 and 2007”. Based on these estimated number of tourists, predict
Beijing would be at which stage of the tourist destination life cycle after the 2008 Olympic
Games, and explain your answer.
1d. According to the tourist arrivals statistics for 2005, where do Beijing’s tourists mainly come
from? Identify some of the pull factors that attract these visitors to Beijing.
3
Part 3: Introductory Exercise: 2008 Beijing Olympic Games
From 1896 to now, the Olympic Games has developed into a world renowned sporting event.
Modern Olympic Games is held every 4 years and has been held 28 times to date. During this
period, 3 Olympic Games were cancelled due to wars. At the beginning, there are only less than 20
participating countries. Nowadays, more than 200 countries take part in the Olympic Games.
【Quiz: Introductory Exercise – Olympics Facts】
Question
1.
Events of the 29th Beijing Olympic Games to be hosted in Hong Kong.
2.
China’s “Queen of Diving”.
3.
The title given to China’s gymnast Li Ning.
4.
The event where Hong Kong won the first Olympic gold medal.
5.
The total score of an athlete in an individual all-around.
6.
The team that has won championship 5 times and was awarded gold medal in the
1984 and 2004 Olympic Games.
7.
The Olympic symbol which represents light, unity, friendship, peace and justice.
8.
Hosting country of the 2012 Olympic Games.
9.
A men’s gymnastic event. In this event, gymnasts have to make use of both arms
alternatively and complete various movements on the pommel, outside the pommel
and at the edge of the apparatus on different pivot.
10.
Chinese middle to long distance runner – Gold medalist of 1996 Olympic Games
Women 5000m race and silver medalist in the 10000m race. She is the first Chinese
athlete to win the gold medal in a long distance race.
11.
The venue where the 2008 Olympic Games sailing event takes place. The centre is
situated Fushan Bay in Qingdao, Shandong Province, China.
12.
The name of the panda in the 2008 Beijing Olympic mascots (Fuwa).
13.
The name given to woman all-round track events.
14.
One of the categories in the boxing race meaning the 75 kg class.
15.
An Olympic Game event in which athletes demonstrate various body exercises with
bare hands or with the help of apparatus.
16.
One of the rituals in the Olympic opening ceremony.
4
Olympics Facts
1.
2.
16.
3.
15.
4.
Olympics
Games
14.
5.
13.
6.
12.
7.
11.
8.
10.
9.
5
Part 4: 2008 Beijing Olympic Games: Its Benefits to the Country
The Olympic Games is an enormous sports events and international activities which demands
massive human, physical and financial resources from the host nation. Even so, there are still
cities from different countries biding for hosting the Olympics. This is because the Olympic
Games will be a huge driving force to the economic, social and environmental development of
the host city and its country.
Source 1
The Beijing Olympic Games will result in
numerous investment projects, including
the establishment of sports venues,
training venues and accommodation
complex for athletes (Olympic Village);
constructing and modifying the city's
infrastructure, such as airports, train
stations, urban roads, telecommunication
systems,
etc.
Such
large-scale
infrastructures will greatly modernize
Beijing.
Apart
from
modern
infrastructures, Beijing will focus on conserving the old imperial city, the historic cities and old
towns’ constructions, as well as improving the living environment of Siheyuan and HuTong in
the old city area.
Hosting the Olympics can also facilitate the development of related industries, with industries
such as telecommunications, transportation, tourism, food and beverage, etc being the major
beneficiaries. According to the prediction of Wei Jizhong, president of Olympic Economy
Research Association, Beijing’s income for receiving overseas tourists will surpass RMB 4.8
billion due to the 2008 Olympic Games, while revenue from domestic tourism will amount to
RMB 143.9 billion. All these can create a lot of employment opportunities.
The Olympic Games is a golden opportunity for China to exhibit and promote its brand
strategies to the world. Enterprises can take advantage of the Olympics to look for business
partners, to search for and utilize brand resources of domestic and foreign enterprises, while
developing our own strength and actively seeking business opportunities, as well as
capitalizing the Olympics to explore the market and create brands. The Olympic can speed up
the internationalization and modernization of Chinese enterprises.
Source:
“What will the Olympic bring us? Opportunity or Challenge?”; Published on the website of Hotel Human Resources
in China. http://www.triphr.com/news/ArticleShow.asp?ArticleID=103934 (Chinese only)
6
Source 2
To be in line with the “Green Olympics” theme of the 2008 Beijing Olympic Games, Beijing is in
the process of revamping major traffic routes and riverside constructions as well as completing
roadsides’ greening works. In addition, the city has also stepped up the use of natural gas in
order to reduce the pollution caused by coal burning, while effectively handling refuse and
sewage treatment. These series of measures will improve Beijing’s environment and help
promote a healthy lifestyle.
Ever since bidding for the 2008 Olympic Games, Beijing
has started the trend of learning foreign languages, with the
“The Beijing Speaks Foreign Languages Programme”
campaign widely spread among the citizens. The citizens’
improved foreign language standard helps enhance
international cultural exchange and their quality.
Furthermore, with the 200 participating countries and
regions all over the world, the Olympics will not only bring us a global vision, but also a chance
for China to establish a good international image and a sense of pride among its people.
It is estimated that the Olympics will speed up the country’s economic growth and improve the
living standard of the people. The Engel’s Coefficient, which reflects the people’s consumption
level, is forecasted to decrease from 33% in 2002 to 26% in 2008, implying an outstanding
improvement in people’s living condition, environment, physical fitness and medical care.
Source:
“What does the 2008 Olympic Games bring to Beijing?”
Published on the 29th Olympic Games website.
http://www.beijing2008.com/40/67/article211986740.shtml (Chinese only)
7
Activity 2:
Content:

4-5 students in a group. According to Source 1 and 2
above, discuss the benefits of 2008 Olympic Games
to China in the social, economic and
environmental context. Each student should write
down their conclusion in Table (1).

Each group writes down their conclusion on the
poster.

Each group arranges one representative to present
their conclusion.
Table (1):
Social
Economic
Environmental
8
Part 5: The SWOT Analysis of Beijing’s Tourism Development after
the 2008 Beijing Olympic Games
Visitor’s peak does not only occur to the host city the year the Olympic Games is held. A rapid
growth in inbound visitors is also observed after the Game. Visitor arrivals in the host city not only
peak in the year Olympic Games is held but a rapid growth in inbound visitors is also observed
after the Games. This rapid growth is normally attributed to upgraded tourism hardware and the
promotion of the city image. Therefore, the government of the host city will normally focus on the
development of the tourism industry after the Games. The Olympic Games will bring rich Olympic
heritage and comprehensive tourism facilities to Beijing in promoting China’s image. At the same
time, cultural attractions still prevails after the Games, therefore, Beijing visitors’ spending
continue to concentrate in this sector. How shall Beijing tackle the challenge of tourists being
Activity
3:
diverted by the Word Expo 2010 Shanghai China?
Activity 3:
Content:
After the Olympic Games, Beijing’s tourism industry embraces many opportunities and
challenges. Apart from the examples stated in the article, can you think of some others?
(i)
6-7 students in a group. Each group should analyse one of the 4 aspects (Strengths,
Weaknesses, Opportunities, Threats) and write down the key points in the table
(1-4).
(ii)
After the analysis, students rewrite their arguments on removable self-stick notes.
(iii) Each group arranges 2 representatives. One student will report the key points of the
argument, while the other student will post the self-stick notes on the blackboard.
group
discussio
n
9
Table (1)
Analysis
Example
Strengths → Internal Strengths
Rich Olympic heritage and comprehensive tourism facilities (hotels, roads, airports,
public toilets etc).
1
2
3
4
Table (2)
Analysis
Example
Weaknesses → Internal Weaknesses
Straightforward tourism products. Visitors’ travel spending is mainly on cultural
tourism products.
1
2
3
4
10
Table (3)
Analysis
Example
Opportunities → External Opportunities
Olympic Games can help promote the city’s image.
1
2
3
4
Table (4)
Analysis
Example
Threats → External Threats
The Word Expo Shanghai 2010 may divert visitor arrivals in Beijing.
1
2
3
4
11
Part 6: Tourism and its relationship with the Three Concepts of the
2008 Beijing Olympic Games
Source 1
On 13 July 2001, the Honorary President of International Olympic Committee Juan Antonio
Samaranch announced to the world: The Host City of the 29 th Olympic Games – Beijing! All
the people were thrilled when this scene was broadcasted from TV, and the whole country
was in elation. On 28 March 2002, the Organizing Committee for the 29th Olympic Games
held a press conference in Beijing to announce the details of the “Olympic Action
Programme for Beijing Sports”. “New Beijing, Great Olympics” was decided as the theme of
the programme, featuring the three concepts of “Green Olympics, High-tech Olympics and
People's Olympics”.
The Three Concepts of the 2008 Beijing Olympic Games
http://en.beijing2008.cn/bocog/concepts/index.shtml
Green Olympics
High-tech Olympics
People’s Olympics
The organisation of the
Olympic Games should base
on sustainable development
ideals of protecting the
environment, resources and
ecological balance.
A high-tech sporting event
will be held by incorporating
the latest domestic and
international technological
achievements.
An occasion to display Chinese history,
culture, famous cities and its people
positive attutides to facilitate cultural
exchanges, to deepen understanding
and friendship between the peoples of
the world, and to promote harmonious
development between mankind and
nature, individual and society, as well
as mental and physical health.
Measures to meet the criteria of the three concepts of the 2008 Beijing Olympic Games
Source: http://travel.people.com.cn/GB/41636/41637/113386/113392/6692068.html
(1) Relocation of Capital Steel Industrial Group to reduce coal pollution
(2) Construction of star hotels and various accommodations
(3) Establishing tourist services and signage system
(4)3 new subway lines
(5) Strict pollutants emission standards and limitation on number of private cars
(6) Initial of the cultural relics preservation project
(7) Polyhedron spatial frames structure and ETFE1 membrane structure used in the construction of the National Aquatics Centre, the “Water Cube”
(8) The Olympic Village and Olympic Competition Venues will become sporting facilities for residents and students in the community.
(9) Use of rainwater collection system, ground source heating and solar energy power generation technologies for the National Stadium.
12
Classify the above-mentioned “Measures to meet the criteria of the three concepts of the
Beijing Olympic Games (1-9)” into the relevant concepts (Green Olympics, High-tech Olympics
and People’s Olympics) and point out how they affect China’s tourism industry.
Green Olympics
High-tech Olympics
People’s Olympics
Measures include:
Measures include:
Measures include:












Impact
Annotation:
1. ETFE (ethylene tetrafluoroethylene) is a kind of transparent membrane material, which is commonly used to
make the membrane structure in air cushions. Its non-sticky surface is stain-resistant and is easy-to-clean.
Dirt can normally be cleaned off by rainwater.
Source:
〈Water Cube Structure features ETFE foil membrane〉
http://www.plasticsnews.com/china/olympics/english/headlines2.html?id=1175200874
13
Source 2:
Beijing University of Aeronautics and
Astronautics (BUAA) Gymnasium is one of
Olympic competition venues. After 10
months of renovation, not only does the
stadium fulfill the three Olympic concepts of
“Green Olympics, High-tech Olympics and
People’s Olympics”, but it has also satisfied
the functional requirements of Olympics.
Fulfilling the Three Olympic Concepts
1. Green Olympics
 The BUAA Gymnasium makes use of high-efficiency heat insulation and sound insulation
materials, a heat redistribution system and water conservation equipment, among other
environmentally friendly features.
 The Gymnasium has 2,600 temporary seats that can be easily disassembled for venue
restoration after the Game and re-use.
2.
High-tech Olympics
 Venue lighting is equipped with a temporary diesel generators to increase power supply
reliability.
 The new fire alarm system installed in the venue has an air sampling detector whose
warning time is triggered a lot quicker, thus minimising fire losses.
3.
People’s Olympics
 The Gymnasium will be a competition venue of the Paralympics in 2008. As such, it is
equipped with barrier-free ramps and facilities in entrances, accessible elevators,
restrooms, and seats specially designed for people with disabilities.
 During the renovation, the gymnasium has maintained a multi-functional stage and several
mobile seat zones. Only transforming the necessary parts is the most cost-effective way to
suit the needs of the Olympics and post-Games use.
Source:
“Expansion project delivers 'new' BUAA Gymnasium”; Published in the 29th Olympic Games Website.
http://en.beijing2008.cn/cptvenues/venues/aag/headlines/n214217793.shtml
Activity 4:
 Apart from the BUAA Gymnasium, each student should write a tour guiding commentary for
a Olympic competitive venues, explaining how the venue meet the criteria of the “Three
Concepts” of the 2008 Beijing Olympic Games (Not less than 200 words). (Students may
refer to The Beijing Organizing Committee for the Games of the 29 Olympiad (BOCOG)
Website http://en.beijing2008.cn/cptvenues)
 Students shall show photos of the relevant Olympic competition venues in Power Point and
play the role of a tour guide to report their findings.
14
Question for Discussion:
1.
During the Olympics, apart from being knowledgeable about Beijing’s tourism information,
what other personal qualities does a tourist guide need when entertaining visitors from all
over the world in order to raise the effectiveness of cross-cultural communication?
Source 3:
Beijing is the cultural and political centre of China, with an excellent historical and cultural
heritage as well as modern cultural attractions. Cultural tourism has always been the core
of Beijing’s tourism product and this advantage will be maintained after the 2008 Beijing
Olympic Games. By then, Beijing’s tourism will be more diversified due to the city’s
post-Games fame, improvements in infrastructures and the upgrade of tourism facilities.
There will be more opportunities for hosting large-scale conferences, sport competitions
and sport tourism.
With the featuring concept of “Green Olympics”, the 2008 Beijing Olympic Games helps
promote public awareness in environmental protection, sustaining the continuous
promotion of environmental protection and the advocacy of healthy lifestyle. In addition,
due to the Olympics, our citizens, particularly Beijing’s residents are becoming more and
more passionate about sports, giving rise to new travel trends of recreational sports and
leisure travel programs. The Olympics will provide Beijing with tremendous foreign
investment opportunities, with the development of business tourism such as meetings,
incentives, conventions and exhibitions entering a new stage after the Games.
Source:
Beijing’s Prospects, “Sustainable development of major service industries after 2008”, 6 November 2006
http://big5.bjoe.gov.cn/hayjj/wz/200705/t176957_3.htm
15
Activity 5:
Content:
Hosting the 2008 Beijing Olympic Games will facilitate the city’s infrastructure construction and
develop tourism resources, all the more creating an international tourism brand for Beijing.
Which type of tourism can this business opportunity bring to Beijing?
From the Beijing Tourism Administration’s point of view, try to develop a post-Games theme
of sustainable tourism development in Beijing, featuring the three concepts “Green
Olympics, High-tech Olympics and People’s Olympic” (For instance, cultural tourism,
eco-tourism, sports tourism, Meetings, Incentives, Conventions and Exhibitions (MICE),
leisure tourism, religious tourism, etc.)
According to your chosen tourism category, design one of the following
items:
(i) Beijing tourism booklet (A4 paper)
(ii) A 4-day holiday itinerary of Beijing (A4 paper)
(iii) Beijing tourism website

www…..
(Please refer to the website of the Beijing Organizing Committee for the
Games of the XXIX Olympiad (BOCOG) http://en.beijing2008.cn/bocog/concepts/index.shtml
for relevant information about the three Beijing Olympic Games concepts and the Beijing
Tourism Administration website http://english.visitbeijing.com.cn/ for relevant travel information
of Beijing.)
Extended learning:
1. Please read the below news excerpt carefully and answer the question.
During the Olympic Games, the Beijing Government will consider adopting various special
measures to ensure smooth traffic flow within the city. These measures include limiting the
use of official cars, alternating public vehicles’ use by license plates, activate the Intelligent
Transportation Systems and changing traffic signage and road parking arrangements, etc.
Source:
“Alternating vehicles’ use and Intelligent Transportation to Control Traffic”. Ming Pao , 21 January 2008
There will be a large number of tourists visiting Beijing during the 2008 Beijing Olympic
Games. What other measures you can think of to ensure smooth traffic flow within the
city?
16
Part 7: Understanding Sports Tourism and Mega Events through
2008 Beijing Olympic Games
Beijing should grasp the rich Olympic heritage and comprehensive tourism facilities to develop
itself into a diversified tourism destination on top of being a cultural tourism destination. Due to
the construction and upgrade of Olympic competition venues and infrastructures, demand for
sports tourism and mega events will likely be dramatically increased. Now, what are sports
tourism and mega events?
Source 1:
Gidson (1998) has defined sports tourism as “leisure-based travel that takes individuals temporarily outside
their home to play, watch physical sporting activities or marveled at the enticements with these activities”.
(Quote Liu Xiangxing, 2007) Gibson has defined sports tourism in the following 2 categories:
1.

Participants (playing):
Active sports tourism:
The main purpose is to participate in sports. For example: canoeing, skiing, golfing and diving etc.
2.
Audiences (watching):
 Event sports tourism:
Tourists travel to watch sporting events, like the Olympic Games, Asian Games, FIFA World cup,
etc.
 Nostalgic sports tourism
It refers to visiting sports museums and sports-related establishments, like halls of fame, venues, etc.
Sports tourism has existed for a long time. Ancient Greek and Roman historical records speak of people
traveling to and participating to various numerous sporting events. However, sports tourism only underwent
great development in the latter half of the 20th Century.
Before reform and opening-up, sport was seen as a community activity by our country. Therefore, it was not
possible to develop sports tourism as an industry. Not until 1986, when the China National Tourism
Administration set up the Chinese International Sports Travel, whose main duty is to promote major
international sports tourism activities, such as the “Ten thousand people climb the Great Wall”, The Harbin Ice
Festival and the Shanghai International Martial Art Exhibition, etc. Furthermore, it actively explores special
sports tourism products and itineraries for example: Taishan and Huashan Mountain Climbing, Zhengzhou
Shaolin martial art performance, Yellow River rafting, the round Qinghai Lake cycling tournament, etc. These
major and special sports tourism activities combine sports and fitness together with tourism.
Source:
 Liu Xiangxing, 2007, “Research on Sports Tourism Marketing – with canoeing as an example” (Master Dissertation).
 Ou Ziyuan, Lin Yuwen, Liu Zhiming, “Sports Tourism in China”
http://www.ncpfs.gov.tw/annualreport/Quarterly138/p12.asp
17
Question for Discussion
1a
Which kinds of natural resources and cultural resources are useful to the development
of sports tourism? Give examples to explain your answer.
Natural
Resources
Cultural
Resources
b. Compare the differences between cultural tourism and sports tourism in the below three
aspects:
Cultural Tourism
Sports Tourism
Participants
Spectators
(playing)
(watching)
 Tourism
Resources
 Tourism Trend

Tourism
Consumption
(tourism products
e.g.
Accommodation,
Food
&
Beverage,
transportation,
Package forms,
etc.)
18
Extended Activity:
1. Does sports tourism help to achieve sustainable tourism development? Explain your
answer. (You may refer to Travel and Tourism Student Manual Unit 3.2)
Source 2:
In recent years, Hong Kong has been actively hosting various mega events, including co-hosting of the
2008 Olympic Equestrian Events, Hong Kong Rugby Sevens, ITU Telecom World, Hong Kong International
Jewellery Show,etc. All these are sound evidence of Hong Kong being the events capital of Asia.
All these international mega events can attract a large number of tourists and generate economic
benefits to the host city. Mr. Joseph Wong Wing-ping, the former Secretary for Commerce, Industry and
Technology of The Government of the Hong Kong SAR expressed that Hong Kong industry elites and experts
of public and private worldwide enterprises, government officials from around the world, CDOs and directors
of regulating bodies gathered at Hong Kong for the ITU Telecom World 2006 which generate around HK$900
million to the Hong Kong’s economy. This enormous income was mainly generated from spending on stage
construction and promotional activities by exhibitors as well as spending by exhibitors and participants on
hotel accommodations, meals, travels and shopping.
Events can be classified into sports, cultural, festive and commercial, and their scales could be
measured in terms of mega-scale, global and regional. However, the classification could be overlapped each
other and sometimes it is hard to distinguish between one from the other. For example, Olympic Games is a
mega-scale as well as a global sporting event.
According to Hall (1997), mega tourism events, such as World Expo, FIFA World Cup and Olympics
Games mainly aim at the international tourism market. For an event to be rightly claimed as “large-scale”, it
depends on a number of factors including number of participants, amount of capital investment by
government and organizers, political factors, electronic-media coverage, scale of infrastructure, economic
benefits and social structure.
Source:
 “ITU Telecom World brings HK$900 million economic revenue”; Published in China News website.
http://big5.yesky.com/b5/telecom.chinabyte.com/356/3035356.shtml
 “2006 new traveling trends in Mainland: Sport Tourism”; Published in the website of Travelrich International Co., Ltd.
http://www.travelrich.com.tw/members/rich007/article.aspx?Article_ID=748&CheckID=c927e700-52c7-4118-87cf-ef0e694a29b7
19
2. For each of the 4 events category listed below, think of three examples and indicate their
scale with a “√”.
Category
Example
Scale
Mega
Sports Event



Cultural
Event



Commercial
Event



Festive Event



20
Global
Regional
3.
(a) As a commercial event, which type of travel does ITU Telecom World belong to? (Write
down the answer in the blanket (A)) Identify the difference between travelers in this
specific category and general leisure travelers.
Leisure Tourism
(A):___________
 Tourism Resources
 Tourism Trend
 Tourism Consumption
(tourism products e.g.
accommodation, food
& beverage,
transportation,
package forms, etc.)
(b) Based on Hong Kong’s pull factors (attributes of a destination) and other external factors,
explain why Hong Kong becomes a major destination for hosting mega events in Asia?
(c)
Which kind of event is most suitable for Hong Kong to host? Explain your answer.
21
Activity 6:
According to the Hong Kong Tourism Board, the number of visitor arrivals in 2006 was
around 25.3 million. The average length of stay was 3.2 days and the spending of leisure
travelers amounts HK$4,799 per visitor.
You are a product manager of a travel agency and you are now planning to propose a
“5-day 2008 Olympic Games - Equestrian Events” to the relevant government
departments, with an aim to extend the visitors length of stay and increase average visitor
spending in Hong Kong.
In group of four, design a 5-day itinerary, including shopping, sightseeing and
equestrian events, for American tourists. Design an itinerary and put down the
details in Table (1). Calculate the average visitor spending and put the amount
on Table (2). (For more information about Hong Kong’s tourists attractions and
the Olympic Equestrian Events, please visit
http://www.discoverhongkong.com/eng/index.jsp of HKTB and the website of
the Equestrian Events (Hong Kong) of the Games of the XXIX Olympiad
Company Limited http://www.equestrian2008.org/eng/front.aspx,)
Table (1): 5-day itinerary
Itinerary
Content
Day 1
Day 2
Day 3
Day 4
Day 5
22
Table (2): Calculate the average visitor spending
Spending Item
Average visitor spending
Spending
Accommodation
 Stay in ______ Hotel in $______ per night x 4 nights
Kowloon (Medium priced
hotel)
Transportation
 A round trip ticket from San
Francisco to Hong Kong
（Economy class）


Meal
Entry fee of tourists spots
Breakfast:
Breakfast $
x 5 meals
Lunch:
Lunch $
x 5 meals
Dinner:
Dinner $
x 4 meals
 Purchase “2008 Olympics,
Hong Kong Equestrian
Events 1-day Itinerary”
package at the China
Travel Service (Hong
Kong)

Shopping



Average visitor spending $
23
Total
Spending
$
According to Table(2), accommodation, transportation, food & beverage services and other
core industries of tourism will benefit from promoting “5-day 2008 Olympic Games - Equestrian
Events”. What other types of economic benefits will Hong Kong gain from co-hosting of the
2008 Olympic Equestrian Events? Explain your answer by using a “Mind Map”.
Accommodation
Transportation
2008 Olympic
Equestrian Events
24
Meal