1. Which of the following describes e-commerce?
A) Buying products from each other
B) Buying services from each other
C) Selling services from each other
D) All of the above
Answer: D
2. The matching of services, products, and advertising content with individual
consumers and their preferences?
A) Distance learning
B) User profile
C) Personalization
D) All of the above
Answer: C
3. The belief that an online website or other digital entities can deliver what they
promise so that the recipient trusts them?
A) Ethics
B) Trust
C) Online Trust
D) E-ethics
Answer: C
4. The process of dividing a consumer market into logical groups for conducting
marketing research
A) Reputation-based system
B) Online trust
C) Market segmentation
D) One to one marketing
Answer: C
5. Customer loyalty to an e-tailer or loyalty programs delivered online or supported
electronically?
A) Merchant buying
B) Strategic buying
C) Loyalty cards
D) e-loyalty
Answer: D
6. A data file that is placed on a user’s hard drive by a remote Web server, which
collects information about the user’s activities at a site
A) Virus
B) Antivirus
C) Cookie
D) Ads
Answer: C
7. Customer movements on the Internet can be defined as:
A) Transaction log
B) Web bugs
C) Click stream behavior
D) Spyware
Answer: C
8. Tiny graphics files embedded in e-mail messages and in websites that transmit
information about users and their movements to a Web server
A) Transaction log
B) Web bugs
C) Click stream behavior
D) Spyware
Answer: B
9. Data mining techniques for discovering and extracting information from Web
documents
A) Database management
B) Data warehouse
C) Data transformation
D) Web mining
Answer: D
10. Online marketing, facilitated by the Internet, by which marketers and advertisers
can interact directly with customers
A) Interactive marketing
B) Indirect marketing
C) Direct marketing
D) Biometrics
Answer: A
11. The number of times users call up a page that has a banner on it during a specific
period
A) Ad views
B) Button
C) Click
D) Page
Answer: A
12. Cost per mile means:
A) A count made each time a visitor clicks on an advertising banner
B) An HTML document that may contain text, images, and other online
elements
C) The fee an advertiser pays for each 1,000 times a page with a banner ad is
shown
D) All of the above
Answer: C
13. A request for data from a Web page or file:
A) Conversion rate
B) Hit
C) CTR
D) All of the above
Answer: B
14. Banner ads that appear when a predetermined word is queried from a search
engine
A) Live banner
B) Keyword banner
C) Random banner
D) All of the above
Answer: B
15. An ad that appears in a separate window before, after, or during Internet surfing or
when reading e-mail
A) Pop up ad
B) Pop under ad
C) Live banner
D) Random banner
Answer: A
16. Word-of-mouth marketing by which customers promote a product or service by
telling others about it
A) e-mail marketing
B) e-mail advertising
C) Viral marketing
D) Search engine optimization
Answer: C
17. E-government category that includes interactions between governments and
businesses
A) G2G
B) G2E
C) G2C
D) G2B
Answer: D
18. How government makes use of Web 2.0 technologies to interact with citizens and
provide government services
A) LAN
B) Web 2.0
C) Government 2.0
D) None of the above
Answer: C
19. Formal education that takes place off campus, usually, but not always, through
online resources
A) e-learning
B) Distance learning
C) Virtual university
D) Social learning
Answer: B
20. Learning provided to an employee while the work is being done
A) Distance learning
B) Learning on demand
C) Virtual university
D) Social learning
Answer: B
21. Software applications for the administration, documentation, tracking, and
reporting of training programs or classroom and online events
A) Learning on demand
B) Distance learning
C) LMS
D) e-book
Answer: C
22. The process of capturing or creating knowledge, storing it, updating it constantly,
disseminating it, and using it whenever necessary
A) LMS
B) KM
C) Social learning
D) E-learning
Answer: B
23. Interactive computerized systems that help employees find and connect with
colleagues who have expertise required for specific problems
A) KM
B) LMS
C) ELS
D) EC
Answer: C
24. A system in which retailers make their suppliers fully responsible for determining
when to order and possibly how much to order
A) KM
B) LMS
C) ELS
D) VMI
Answer: D
25. E-commerce that focuses on a single company’s buying needs or selling needs
A) Electronic commerce
B) Company centric
C) Exchanges
D) Public e-marketplace
Answer: B
26. Marketing that takes place without intermediaries between manufacturers
and buyers.
A)
Online mall
B)
Direct marketing
C)
Indirect marketing
D)
All of the above
Answer: B
27. Brick-and-mortar retailers that offer a transactional website from which
to conduct business
A) Virtual e-tailers
B) Click and mortar retailers
C) Brick and mortar retailers
D) None of the above
Answer: B
28. A B2C model in which sales are done to meet the needs of special
events
A) Social computing
B) F-commerce
C) Event shopping
D) Private shopping club
Answer: C
29. Express delivery made fairly quickly after an online order is received
A) E-grocer
B) Virtual organization
C) On-demand delivery service
D) All of the above
Answer: C
30. Delivery of e-commerce transactions to individuals in a specific
location, at a specific time
A) Intermediary
B) Back end
C) Location-based EC
D) Digital product
Answer: C
31. A situation in which an online marketing channel upsets the traditional
channels due to real or perceived damage from competition
A) Referral economy
B) Reintermediation
C) Channel conflict
D) Penny auction
Answer: C
32. An e-commerce that focuses on a single company’s buying needs or
selling needs
A) Reverse auction
B) Forward auction
C) Name your own-price model
D) Company centric
Answer: D
33. The purchase of goods and services as they are needed, usually at
prevailing market prices
A) Double auction
B) Online intermediary
C) Spot buying
D) Forward auction
Answer: C
34. MRO can be defined as:
A) Materials used in the production of products
B) Materials used to support production
C) Indirect materials used in activities that support production
D) None of the above
Answer: C
35. Markets that deal with one industry or industry segment:
A) Online banking
B) Vertical marketplaces
C) Horizontal marketplaces
D) E-government
Answer: B
36. Business strategy that focuses on providing comprehensive quality
service to business partners
A) MRO
B) SRM
C) PRM
D) EDI
Answer: C
37. Unplanned purchases of items needed quickly, often at non-prenegotiated higher prices
A) Strategic buying
B) Procurement management
C) Maverick buying
D) E-banking
Answer: C
38. A members-only shopping club, where members can buy goods at large
discounts
A) Event shopping
B) Private shopping club
C) Maverick buying
D) Spot buying
Answer: B
39. The “invitation” to participate in a tendering (bidding) system
A) RFQ
B) Event shopping
C) Private shopping club
D) Maverick buying
Answer: A
40. Direct purchasing from internal marketplaces without the approval of
supervisors and without the intervention of a procurement department
A) Search engine
B) Group purchasing
C) Desktop purchasing
D) All of the above
Answer: C
41. A major gateway through which employees, business partners, and the public
can enter a corporate website
A) Corporate portal
B) B2B portal
C) Vortals
D) None of the above
Answer: A
42. Digital products are best suited for B2C e-commerce because they:
A) Are commodity like products
B) Can be mass-customized and personalized
C) Can be delivered in the time of purchase
D) All of the above
Answer: D
43. What is the percentage of customers who visit a website and actually buy
something called?
A) Affiliate programs
B) Click thoughts
C) Spam
D) Conversion rate
Answer: D
44. What is another name of MRO materials?
A) Direct materials
B) Indirect materials
C) EDI
D) None of the above
Answer: B
45. Most individuals are familiar with which form of EC?
A) B2B
B) B2G
C) B2C
D) C2C
Answer: C
46. What are ballpoint pens purchased by a clothing company?
A) Direct materials
B) Indirect materials
C) EDI
D) None of the above
Answer: B
47. All of the following are techniques B2C e-commerce companies use to attract
customers, except:
A) Registering with search engines
B) Viral marketing
C) Online ads
D) Virtual marketing
Answer: D
48. What statement describes switching costs?
A) There are many alternatives to use products or services
B) There are few alternatives to use products or services
C) High costs that make customers reluctant to switch to another product or
service
D) Low costs that make customers want to switch to another product or
service
Answer: C
49. Which of the following is a method of transferring money from person's
account to another?
A) Electronic check
B) Credit card
C) E-transfer
D) None of the above
Answer: A
50. Amazon.com is well known for which e-commerce marketing technique?
A) Banner ads
B) Pop up ads
C) Affiliate program
D) Viral marketing
Answer: C
51.