The CATCH Program
CATCH Basic Assumption
Behavior change is influenced or
determined by the environment –
because environments value and
reward certain behaviors.
Portion
Distortion!
What are our environments like now?
We are eating more & moving less…
Taken from IOM
Report Release on:
What is the result of a lifestyle
with consistently too much
energy in (calories) and not
enough energy out (physical
activity)?
Obesity Trends* Among U.S. Adults
BRFSS, 1990, 1999, 2010
(*BMI 30, or about 30 lbs. overweight for 5’4” person)
1999
1990
2010
No Data
<10%
10%–14%
15%–19%
20%–24%
25%–29%
≥30%
Prevalence* of Self-Reported Obesity Among U.S. Adults
by State and Territory, BRFSS, 2011
*Prevalence estimates reflect BRFSS methodological changes started in 2011. These estimates should not be
compared to prevalence estimates before 2011.
WA
MT
OR
ID
ME
ND
MN
VT
SD
WI
IA
NE
NV
CO
AZ
PA
IL
UT
CA
KS
OK
NM
TX
IN
OH
WV
MO
VA
KY
NC
TN
AR
SC
MS
AK
NY
MI
WY
NH
MA
RI
CT
NJ
DE
MD
DC
AL
GA
LA
FL
HI
GUAM
15%–<20%
20%–<25%
25%–<30%
PR
30%–<35%
≥35%
Prevalence* of Self-Reported Obesity Among U.S. Adults
by State and Territory, BRFSS, 2012
*Prevalence estimates reflect BRFSS methodological changes started in 2011. These estimates should not be
compared to prevalence estimates before 2011.
WA
MT
OR
ID
ME
ND
MN
VT
SD
WI
IA
NE
NV
CO
AZ
PA
IL
UT
CA
KS
OK
NM
TX
IN
OH
WV
MO
VA
KY
NC
TN
AR
SC
MS
AK
NY
MI
WY
NH
MA
RI
CT
NJ
DE
MD
DC
AL
GA
LA
FL
HI
GUAM
15%–<20%
20%–<25%
25%–<30%
PR
30%–<35%
≥35%
Prevalence* of Self-Reported Obesity Among U.S. Adults
by State and Territory, BRFSS, 2013
*Prevalence estimates reflect BRFSS methodological changes started in 2011. These estimates should not be
compared to prevalence estimates before 2011.
WA
MT
OR
ID
ME
ND
MN
VT
SD
WI
IA
NE
NV
CO
AZ
PA
IL
UT
CA
KS
OK
NM
TX
IN
OH
WV
MO
VA
KY
NC
TN
AR
SC
MS
AK
NY
MI
WY
NH
MA
RI
CT
NJ
DE
MD
DC
AL
GA
LA
FL
HI
GUAM
15%–<20%
20%–<25%
25%–<30%
PR
30%–<35%
≥35%
4th Grade Prevalence of Overweight* by Public
Health Region in Texas, 2004-2005
*Overweight is > 95th Percentile for BMI by Age/Sex
Would you agree . . .
…if we want children to eat healthy foods &
be physically active, we must work toward
providing an enjoyable and supportive
environment that teaches and encourages
them how to be healthy for a lifetime?
What is Coordinated School Health
& CATCH?
Coordinated
School Health

A process which
brings a school
community together
to teach children to
be healthy for a
lifetime.
CATCH


A resource that helps
schools make it fun and
doable to implement
CSH.
A coordinated program
that can be implemented
campus-wide to create
& support a healthy
environment
Why CATCH? Because it works!
If you
change the
environment,
behavior will
follow!
What are we being asked to do?
• Implement Coordinated School Health –
CATCH – to help create a healthy
environment and promote healthy habits.
• The CATCH Program breaks down
implementation activities into smaller, doable
tasks – a new task every 9-week grading
period.
Resources needed to implement your task(s)
are provided!
What do we use?
The CATCH Program Materials
• ALL materials needed are available
electronically.
Goal
To be a school where
everyone is working together
and speaking a common
language that creates and
maintains a healthy school
environment.
The “Language of CATCH”
• CATCH blends coordination throughout a
campus by using a common and consistent
language.
– CATCH MVP
– GO, SLOW, & WHOA Foods
CATCH MVP School
CATCH Schools aim to achieve healthy
behaviors and positive outcomes in the
following areas:
• Move and stay active
• Value healthy eating
• Practice healthy habits
GO – SLOW – WHOA
• GO foods are lower in fat, and/or added
sugar, and/or they are less processed
relative to foods in the same food group and
are commonly described as ‘whole foods’.
• SLOW foods are higher in fat, and/or added
sugar, and may be more processed than GO
foods.
• WHOA foods are highest in fat, added sugar,
and/or are the most processed.
CATCH Coordination Toolkit
• Guides a school’s efforts to
implement the program
– Led by the CSH/CATCH Champion &Team
• Implementation efforts follow our
9-week grading periods
– 1 to 3 tasks per 9-weeks
• Resources are provided and
available electronically
CATCH Program Organization
• There are 4 Themes (1 theme each 9-weeks) in
that focus implementation on a common
school-wide initiative.
• Themes:
–
–
–
–
Our CATCH School: Creating Healthy Change
Talk the Talk: Speaking the Language of CATCH
The Home Team: Family Matters
CATCH MVPs: Celebrating Success
How do we know what to do?
• There is specific information, tasks, and
ready-made resources for everyone on
campus.
Look for updates and/or
emails from me or the CSH
Team about what theme we
are in, the tasks we are asking you to do,
and where you can easily find your
resources.
Coordination Folders
Includes information about:
―
―
―
―
Why CATCH?
Your CATCH Role
CATCH MVP School
CATCH Coordination Guide
― Using the Guide
― Making it Happen
― Making It Happen
― Theme Implementation Tasks
― Resources (Spanish and English)
Task Pages: Theme Initiatives
Star Initiatives
Resource
Icon
My Health
Booster
Thank you for what you do for kids…