Annex B
Checklist for Non-profit Making Organisations
Phase Two of E-Textbook Market Development Scheme (EMADS)
Notes for Applicants 1.
One application form should be used for one subject set covering one Key Stage
(KS) in one language only. If applicants wish to apply for the EMADS to
develop more than one subject set or in more than one language for the same
subject set, please submit separate application forms.
2.
Please make sure you have submitted the following documents in your application
for the EMADS.
==============================================================
1. Completed application form in DUPLICATE
2. Two certified true copies of Applicant’s relevant registration documents (including Business
Registration Certificate, Certificate of Incorporation, Memorandum and Articles of Association
and latest annual return obtained from the Companies Registry, whichever appropriate)
3. Two certified true copies of the Certificate for tax exemption issued by the Inland Revenue
Department or any documentary proof indicating the application for tax exemption has been
submitted to the Inland Revenue Department
4. Two copies of a SEPARATE (i.e. not included as part of the application form) descriptive outline
of the set of e-textbook delineating the curriculum objectives, content and pedagogy design of the
whole subject set in accordance with the requirements as set out in the Key Learning Area
curriculum/subject guide/supplementary information concerned
5. Two copies of a SEPARATE (i.e. not included as part of the application form) descriptive outline
of the use of e-learning technology for the set of e-textbook with some illustrative examples,
showing how to use appropriate e-learning technology for enhancing learning, a description of
1
the pedagogical rationale on why the technology solution is appropriate and a description of how
the technical specifications of items (1) to (9) as outlined in Section III of the Application Form
are to be implemented
6. Eight SOFT copies of a real sample (without bearing any identity of the Applicant) e-textbook
chapter/module for a certain topic equivalent to about 3-4 hours of curriculum time on static
storage media, such as CD, DVD, USB thumb drive, that can be accessed offline on common
desktop computers. This sample chapter/module shall serve to illustrate some or all of the
technical specifications as outlined in Section III of the Application Form
7. Two copies of a sample printout of e-textbook chapter/module generated by the print-on-demand
function of the e-textbook for item 6 above, together with the corresponding part of the teacher’s
handbook akin to the free teacher’s handbook for printed textbooks for the reference of teachers
8. Two copies of curriculum vitae within a single A4 page of each key team member to demonstrate
the possession of the knowledge and expertise in the subject content, knowledge and expertise in
curriculum, pedagogy, assessment and/or teacher education, knowledge and expertise in
publishing electronic resources and knowledge and expertise in sharing technology and
pedagogical knowledge of the development team
Enquiries
EMADS Secretariat
Room E420, 4/F, East Block
Education Bureau Kowloon Tong Education
Services Centre
19 Suffolk Road, Kowloon Tong
Kowloon
Tel no.: 3698 4015
Fax no.: 2382 6551
Email:
emads@edb.gov.hk
2
Email: emads@edb.gov.hk
Application Form for Non-profit Making Organisations
Phase Two of E-Textbook Market Development Scheme
Section I:
Applicant’s Particulars
Name of organisation
:
Subject set applied1
:
Key Stage (KS) covered2
:
(Note : Each application shall cover one Key Stage (i.e. Primary 1 to 3,
Primary 4 to 6, Secondary 1 to 3, or Secondary 4 to 6) of a Curriculum
Development Council curriculum)
Language version of
:
e-textbook
1) *Chinese/*English (* delete as appropriate)
2) *Master version (*Chinese/*English)/
*Secondary version (*Chinese/*English) 3(* delete as appropriate)
Address of the Organisation
:
Contact Person
:
Name in Chinese
:
Tel. No
:
Fax. No
:
Email Address
:
1
2
3
(Prof / Dr / Mr / Ms)
Applicants shall choose from the subject sets covered in the Phase Two of EMADS as set out at Annex A of the Guide.
Applicants shall choose either KS 1 (i.e. Primary 1 to 3), KS 2 (i.e. Primary 4 to 6), KS 3 (i.e. Secondary 1 to 3) or KS 4 (i.e.
Secondary 4 to 6).
If bilingual versions for the same subject set for those 17 subjects of the junior or senior secondary level as set out at Annex A of the
Guide are being applied for, please indicate whether the language version being applied for is the master version or the secondary
version.
3
Section II:
Particulars of Members of the Development Team
1. Person-in-charge of the Development Team
Name: (Prof / Dr/ Mr / Ms) :
(
)
(
)
(
)
Post in applicant’s / serving organisation:
Address:
Tel No.:
Fax No.:
Email Address:
Main duties / responsibilities in the Project:
2. Project Coordinator of the Development Team
Name: (Prof / Dr / Mr / Ms) :
Post in applicant’s / serving organisation:
Address:
Tel No.:
Fax No.:
Email Address:
Main duties / responsibilities in the Project:
3. Member(s) of the Development Team
Name: (Prof / Dr / Mr / Ms) :
Post in applicant’s / serving organisation:
Address:
Tel No.:
Fax No.:
Email Address:
Main duties / responsibilities in the Project:
4
Name: (Prof / Dr / Mr / Ms) :
(
)
(
)
(
)
Post in applicant’s / serving organisation:
Address:
Tel No.:
Fax No.:
Email Address:
Main duties / responsibilities in the Project:
Name: (Prof / Dr / Mr / Ms) :
Post in applicant’s / serving organisation:
Address:
Tel No.:
Fax No.:
Email Address:
Main duties / responsibilities in the Project:
Name: (Prof / Dr / Mr / Ms) :
Post in applicant’s / serving organisation:
Address:
Tel No.:
Fax No.:
Email Address:
Main duties / responsibilities in the Project:
[TO BE PROVIDED IN SEPARATE SHEET(S) IF MORE MEMBERS ARE INCLUDED]
5
Section III:
Technical Requirements (Please state if the e-textbook to be developed under this
application can meet the following technical specifications)
Technical Specifications
Criteria
Descriptors
Available
Yes
1. Hardware and

system requirements



2. Single sign-on
3. Navigation and



content layout

The e-textbook shall be accessible with a multitude of common computing
devices such as desktop/laptop computers, mobile computing devices.
(e-textbook residing only on proprietary hardware and/or software will
NOT be accepted.)
The e-textbook shall be accessible with common contemporary operating
systems such as Microsoft Windows 7, Windows 8 and up, Mac OS X 10.6
and up, iOS 7.0 and up, Android 4.2.2 and up. The e-textbook shall also be
compatible with common screen readers.
The entire e-textbook shall be capable of being used online with a
computing device using free-of-charge application software package(s)
such as the following contemporary browsers: Internet Explorer Ver. 10
and up, Google Chrome ver. 28.0 and up, Firefox ver. 22.0 and up, Safari
ver. 6 and up.
Appropriate content including users’ annotations/note-taking and
highlighting etc. of the e-textbook shall be capable of being downloaded to
a computing device for offline reading with free-of-charge application
software package(s).
Single sign-on account experience across all e-textbooks shall be made
available to users.
Consistent and intuitive navigation of content shall be provided.
The following features to facilitate navigation and search within the same
set of e-textbooks shall be available.

For browser-based e-textbooks, full keyboard operation shall be
supported

On top of the Table of Contents at the beginning of the e-textbook,
links to the Table of Contents, location of current page, the next and
the previous page buttons shall be visible on all screens

Full text search function with simple search box shall be displayed
on all screens

Hypertext of key topics/terms within the e-textbook shall be
available and represented in understandable labels; alternative text
for buttons, images and other non-text elements shall be available

Index shall be available

For browser-based e-textbooks, proper heading structures by
marking headings in markup languages shall be deployed
Consistent and intuitive layout of content shall be deployed with:

Adjustable font size

Content to fit into one page for easy reading, with suitable layout for
icons / buttons aligning not too close together where applicable

Optimize screen resolution for common desktop and tablet
computers (currently 1024x768), and with reasonable quality after
zooming to 200%.

Sufficient color contrast shall be deployed, with visual presentation
of text and images of text shall reach a ratio at least 3:1

Multimedia content such as video clips shall be presented in full
screen when they are opened from thumbnail, when full screen mode
is turned off it will remain on the same page

Video and audio clips can be played natively within the e-textbook,
no extra plug-in installation shall be required
6
No
Technical Specifications
Criteria
Descriptors
Available
Yes
4. Print-on-demand

(POD)
5. Multimedia
6. Interactive activities
7. Learning tools





8. Digital Right

If DRM is employed, the necessary software or plugin shall be provided to
users free-of-charge.

Adequate capacity and bandwidth shall be ensured to cater for concurrent
access of multiple users with reasonable performance.
Management
9. Server Capacity and
Availability
Availability of POD function incorporated for users to create one or
multiple hard copies of the primary reading materials. The deployment
of POD is based on sound pedagogical underpinnings. The text on POD
shall be searchable.
Appropriate multimedia - video, audio and/or animation, shall be included
in layout according to the aforesaid requirements, and with captions /
labels / synopsis where available.
Interactive learning, teaching and assessment activities shall be provided.
Input boxes / spaces and output displays / error messages shall be
meaningfully labeled.
Tools for annotation/note-taking, bookmarking and highlighting which are
shareable and synchronisable to more than one computing device via
Internet, shall be included.
Highlighting and note-taking are easy to apply and remove with simple
text tool box.
Appropriate interface for accessing free online dictionary shall be
provided.
7
No
Section IV:
IT Expertise
Please provide information about the information technology expertise, knowledge and experience
your development team possesses for the development of the set of e-textbooks.
If your
organisation needs to engage the service of another party to prepare certain e-feature(s) or
e-function(s) for the e-textbook, please provide information on the way your organisation will engage
such service.
8
Section V:
Total Development Cost of the Project and the Cost Breakdown4
Cost Breakdown
Item
(Please itemise, as appropriate)
(A) Manpower cost5
Total (HK$)
Remarks
(Please show the cost calculation)
Subtotal (A):
(B) Cost on equipment6
Subtotal (B):
4
5
6
The development cost shall only cover those expenses incurred from the date of signing the Project Agreement to 31 August 2015 or
31 August 2016 as appropriate or the completion of the development of the e-textbook, whichever is earlier. If bilingual versions for
the same subject set are to be developed, please provide the master version and the secondary version their respective development
cost in separate application forms. Unallowable cost items shall not be included in the development cost. Subsequent expenses
thereafter relating to updating of the contents, other related upgrading or maintenance, etc., are excluded. Please refer to paragraph
4.1.2(e) of the Guide on examples of unallowable cost items.
Manpower cost includes salaries and salary-related expenses (including employer’s contributions to the Mandatory Provident Fund but
excluding allowances, fringe benefits, gratuity, year-end double payment, etc. of the manpower directly incurred for the development
of the set of e-textbooks). In case any staff is deployed for the development of the set of e-textbooks on a pro-rata/ hourly basis, his/
her salary should be so charged accordingly. A flat rate shall be used to budget the salary of the manpower for the development of the
Project.
Rental/time cost of existing equipment owned by the Applicant will not be covered. Purchase of general office equipment (for
example, desk-top computers, projectors and fax machines) will not be funded.
9
Cost Breakdown
Item
(Please itemise, as appropriate)
(C) Licensing fees for using copyright materials
Total (HK$)
Remarks
(Please show the cost calculation)
Subtotal (C):
(D) Other direct costs7
Subtotal (D):
Total Development Cost:
(A)+(B)+(C)+(D)
Remark:
Detail breakdown of each cost item should be provided. For instance, for manpower cost, please
state the number, monthly salary and employment period of each type of staff to be recruited.
7
Other direct costs refer to all other costs directly incurred for the development of the set of e-textbooks (with the exception of
unallowable cost items). These may include expenses on consumables, consultant fees, and production and promotion costs, all of
which should be clearly spelt out in the form.
10
Section VI:
Contribution from Applicant and funding from sponsorship
Form of Contribution/
Sponsorship (please
state whether in cash
or in kind with
breakdown)
Item
Total (HK$)
Remarks
(A) Contribution
from Applicant
(B) Sponsorship
(if applicable)
Total (A) + (B):
Section VII:
Application for EMADS seeding grant
Grant applied for8
HK$
Percentage of grant applied for compared to the total
development cost
Section VIII:
%
Date of Launch of e-Textbook in the Market
The e-textbook will be launched in the market in :
*
8
*
2015/16 school year
*
2016/17 school year
Please tick the appropriate box.
The approved grant may be less than the amount requested if the Steering Committee on the Selection, Quality Assurance and Review
of the EMADS considers that any of the projected expenses does not fall within the scope of funding or should be of a lesser amount.
11
Section IX: Pricing Commitment
2015/16
school year/*
2016/17
school year
2016/17
school year/*
2017/18
school year
2017/18
school year/*
2018/19
school year
2018/19
school year/*
2019/20
school year
9
Level 1:
1. Committed ceiling price per
user account/licence for one
student10
2. Estimated sales volume for
the year
3. Estimated income for the
year
11
Level 2:
4. Committed ceiling price per
user account/licence for one
student
5. Estimated sales volume for
the year
6. Estimated income for the
year
12
Level 3:
7. Committed ceiling price per
user account/licence for one
student
8. Estimated sales volume for
the year
9. Estimated income for the
year
Remark:
All columns must be filled.
* Please delete as appropriate.
9
10
11
12
Applicants shall fill in the corresponding levels of the KS covered (for KS1, Level 1 is Primary 1, Level 2 is Primary 2, Level 3 is
Primary 3; for KS2, Level 1 is Primary 4, Level 2 is Primary 5, Level 3 is Primary 6; for KS3, Level 1 is Secondary 1, Level 2 is
Secondary 2, Level 3 is Secondary 3; and for KS4, Level 1 is Secondary 4, Level 2 is Secondary 5, Level 3 is Secondary 6).
Absolute figures should be indicated. Committed ceiling price refers to the sales price of the e-textbook that the successful
Applicants shall commit to throughout the Project Term. It is a price ceiling where the actual sales price shall not exceed. The
Steering Committee on the Selection, Quality Assurance and Review of the EMADS will make reference to comparable printed
textbook prices listed on the Recommended Textbook List (RTL) on the Education Bureau (EDB) website during the vetting process.
Please refer to footnote 9 for information.
Please refer to footnote 9 for information.
12
Section X: Implementation
1. Timetable for development
Project Commencement Date
(day/month/year)
Project Completion Date
(day/month/year)
Duration
(No. of months)
2. Other implementation details (Please elaborate on the monitoring, quality assurance, etc.)
3. After-sales service (Please provide information on any proposed after-sales service to meet the
needs of students, e.g. provision of hotline, frequency of updating)
4. Forms of subscriptions for the e-textbook (Please provide information on any other available
forms of subscription for users’ choice other than on student-basis, e.g. family-basis,
school-basis and bulk purchase and discount, if any. Due consideration will be given for an
application that includes a discount strategy of the e-textbook developed.)
13
Section XI:
Declaration
I, on behalf of,
, declare that
(Name of Applicant)
(A)
(B)
(C)
(D)
(E)
(F)
the Applicant, or any company directors, shareholders, associates or associated persons who
have controlling interest in the Applicant are not the company directors, shareholders or
persons who have controlling interest in any existing publishers of textbooks for the local
curricula for KS1 to KS4 in Hong Kong;
all factual information provided in this application as well as the accompanying information are
true and accurate and reflect the status of affairs as at the date of submission. I understand the
consequence of wilfully giving any false information or withholding any material information
and I undertake to inform the EMADS Secretariat immediately if there are any subsequent
changes to the above information;
utmost dedication and determination will be given to complete and monitor the project
according to the proposal stated in this application;
the ideas of the proposed Project do not constitute any act or potential act of infringement of
the intellectual property rights of other individuals and/or organisations;
the Applicant will indemnify the Government against all losses, liabilities and claims that it
may suffer, incur or subject to in relation to this application or the Project; and
if any application(s) for the EMADS is/are also submitted by any of the subsidiaries/associated
companies which is wholly, partially or indirectly owned by the Applicant, the total number of
applications submitted by the Applicant and the Applicant’s subsidiaries/associated companies
shall not exceed the limit of four applications in total on major subjects including Chinese
Language, English Language and Mathematics.
I authorise the EMADS Secretariat to handle the personal data/information provided in this form in
accordance with the “Guide” for the e-Textbook Market Development Scheme.
Authorised signature with
organisation chop
Name of signatory
Name of Applicant
Position
Date
14
Section XII:
Government Disclaimers
1. Whilst the information provided by the Government in the Application Form and in the Guide has been
prepared in good faith, it does not claim to be comprehensive or to have been independently verified.
Neither the Government, nor any of its officers, agents, advisors or members of the Steering Committee,
accepts any liability or responsibility as to, or in relation to, the adequacy, accuracy or completeness of the
information contained in the Application Form, the Guide or any other written or oral information which is,
has been or will be provided or made available to any Applicant; nor do they make any representation,
statement or warranty, express or implied, with respect to such information or to the information on which
the Application Form or the Guide is based.
Any liability in respect of any such information or any
inaccuracy in the Application Form or the Guide or omission from the Application Form or the Guide is
expressly disclaimed.
Nothing in the Application Form, the Guide nor in any other written or oral
information which is, has been or will be provided or made available to any Applicant should be relied on
as a representation, statement or warranty as to the intentions, policy or action in future of the Government,
its officers or agents.
2. The submission of any proposal by an Applicant shall be taken to be an acceptance of the terms of the
Government Disclaimers in Section XII.
3. The invitation for submission of applications under the EMADS does not constitute any offer nor does it
constitute the basis of any contract which may be concluded in relation to the EMADS or the carrying out
of and completion of any e-textbook.
4. Each Applicant should make its own independent assessment of the proposed terms of the EMADS after
making such investigation and consulting its own professional advisers and taking such other advice as may
be prudent in order to assess the risks and benefits of the application for Government grant as well as in
respect of any financial, legal, tax and other matters concerning an e-textbook project.
5. The Government reserves the right, without prior consultation or notice, to change the proposed terms of
the EMADS. The Government also reserves the right to terminate any or all negotiations in its discretion
before executing any binding contract with a successful Applicant.
15
Personal Information Collection Statement
Purpose of Collection
1. The personal data provided in the application form will be used by the Steering Committee on the
Selection, Quality Assurance and Review of the EMADS (“Steering Committee”), its relevant
sub-committees, the Subject Vetting Panels, the Pricing and Implementation Panel and the EMADS
Secretariat for the purpose of assessing applications to the EMADS.
For successful applications,
such data will also be used for project monitoring, publicity and dissemination purposes as
appropriate.
2. The provision of personal data in this application form is voluntary.
The lack of certain information
may affect the assessment of the application.
Classes of Transferees
3. Personal data provided in this application may be disclosed, if necessary, to the Education Bureau,
other Government departments, expert reviewers, monitoring members of the projects and other
people concerned.
Access to Personal Data
4. Applicants have the right to access and correct the personal data provided in accordance with Sections
18 and 22 and Principle 6 of Schedule 1 of the Personal Data (Privacy) Ordinance (Cap.486). Their
right of access includes the right to obtain a copy of their personal data provided in the application
form.
Enquiries
5. Enquiries concerning the personal data collected by means of this application form, including access
and corrections should be addressed to :
EMADS Secretariat
Room E420, 4/F, East Block
Education Bureau Kowloon Tong Education Services Centre
19 Suffolk Road, Kowloon Tong, Kowloon
Tel no.: 3698 4015
Fax no.: 2382 6551
Email: emads@edb.gov.hk
16