The Power of Many
by Christian Crumlish
Valerie Gomez de la Torre | KMS i385Q | Dr. Turnbull |10.20.05
Overview
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The Living Web
The Book
Case Studies
Lessons Learned
Suggestions
Questions for Discussion
Resources
The Living Web
• The Web is not static
• Part of the Web that is constantly changing
• People are beginning to use this social
networks in new and interesting ways…
The Book
About people, not technology.
How people use technology to:
• connect with others who have similar
interests
• accomplish widespread goals
How is this a novel concept?
These technologies are:
• becoming easier to use
• being adopted by “ordinary people”
Example: grandparents using Kodak Photo gallery
What needs are these new
technologies meeting?
Moving from passive to interactive
Next, examples of
ordinary people
using
easier technologies
to
find people with similar interests
and
accomplish widespread goals
Case Study: Dean for America
People: US Voters
Technology: websites, blogs, wikis, web
services (Meetup), snailmail
Interest: Democratic Party
Goals: Get Dean elected
Case Study: Million Mom March
People: Moms and Safety Advocates
Technology: email, website, blogs, online
registration and calendars
Interest:
Goal: Gun Licensing and Registration
Lessons Learned
• Both the Dean campaign and the MMM
combined the “Living Web” and “old
school” media and publicity methods.
• Even with the best tools, we can’t
eliminate the human factor
Suggestions for creating a social
network
• Make it easy to contribute thoughts/ideas
– Minimal barriers to entry
• Organize all your publishing (content)
across multiple media channels
– RSS
• Use blogs externally and internally
– Internal: Knowledge blogs
• Listen to your users
Decentralization vs. Hierarchy
• We are seeing the emergence of new form
of laterally organized, network-driven
groups
• This represents a challenge to the
hierarchical, corporate style organizations
Questions for discussion
• What problems, if any, do you foresee in
the use of these technologies to create
social networks?
• Are any of you members of an online
community?
• Can anyone think how the Katrina effort
used the internet and web technologies?
Want more?
Check out the blog for on going discussion
information, comments and resources
Also, there is a great glossary of terms, too!