Dave & Buster's is the place
where adults go for Big Time
Fun
Gulf Consulting Ltd.
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Table of Contents:
Executive Summary
Fact Base (Situational Analysis)
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Sales
Markets
Trends
Products & Services
•Competition
• Customer Attitudes & Communication
• Problems & Opportunities
• Establishing Promotional Objectives:
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Table of Contents:
Executive Summary
Fact Base (Situational Analysis)
Problems & Opportunities
• Establishing Promotional Objectives:
•
•
•
•
•
Assumptions
Quantifiable Objectives
Sales Objectives
Communication Objectives
Action Plan-Strategy
Determining Budget
SALES AND PROFIT PROJECTIONS
• Recommendations
References
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Executive
Summary
Gulf Consulting Ltd. concludes that Dave & Buster’s
need to build a new location in the Middle
East region specifically in the Sultanate of
Oman. Through expanding in the Gulf region the
arcade/amusement restaurant would increase its
revenue enormously. The restaurant should focus
on targeting younger demographics (13-22 years)
since more than half the population in the
Sultanate of Oman is below 15 years of age.
Secondly, Dave & Buster’s should concentrate on
customers with average income of R.O. 400-650
(23-35 years) since they constitute 16 to 18% of the
population in the sultanate of Oman.
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Executive
Summary
• This could be done by aggressive
promotional campaigns highlighting on
the features of the company and the basic
Dave & Buster’s philosophy of good food,
fun, and good service. Once the new
location is introduced into the Sultanate,
Gulf Consulting Ltd. suggests that Dave
& Buster’s broaden the promotional
campaign to include other Middle East
countries and eventually developing into
those regions in the Gulf. Thus,
maintaining the extensive brand
OPPORTUNITY IS NOW HERE!