Wired.com
wired magazinee
In Next Industrial
Revolution, Atoms Are
New Bits
2 hours ago
http://www.wired.com/
Kaitlyn Deutsch
Becky Thompson
Jordan Wright
Joe Yosten
Overview
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What is the focus of Wired.com?
What are the technologies and related
issues?
How does the site relate to business
managers?
The Focus
 Technology
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Consumer technology (3-D television tech will hit the market soon)
Historical analytics (a look back on the first computer models)
Quirky discoveries (how a slime mold developed a network of growths,
which look similar to the Tokyo railway system)
 Current events/News
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Cars, culture, entertainment, gadgets, gaming, how-to's, med tech,
multimedia, politics, product reviews, science, software, business, and tech
jobs
 Tweets save Haiti victims
 Nike’s earbuds won’t stay put
 Structure
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Analyzes how technology has an effect on virtually everything
The articles are much like a news site, where the information is current and
“of the moment”
Targeted toward men (most of the Facebook fans were male)
Tech and Related Issues
 Technology in the news
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Haiti life saving texts @ http://www.wired.com/dangerroom/tag/haiti/
Home page is featuring how technology is being used to help the Haiti
recovery
 Automobile technology
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New hybrid cars @ http://www.wired.com/autopia/2010/01/nissan-leaf-2/
Electric postal truck @ http://www.wired.com/autopia/2010/01/acpropulsion-mail-truck/
 New developments for portable devices
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New MP3 player @ http://www.wired.com/epicenter/2010/01/is-the-worldready-for-the-successor-of-the-mp3/
Wired.com seems to have its finger on the pulse on where technology is
at, where it’s been, and where it may be going
Importance to Business
Managers
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Innovations for the workplace
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New technologies are shaping the World
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Managers need an understanding of international influences and how each
can affect their industry
A lot of articles and focus on China tech news
Communication
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New software and portable devices for the workplace
Increased access to information through wireless “apps”
Technological advancements in wireless communication such as cell phones
Internet tools such as blogging and social networks
Investor relations are influenced
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New products and market release dates, like replacement MP3 players and
better hybrid cars, may influence investing