E-commerce
Online exchange of goods and services
Includes the exchange of information
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e-Commerce
B2C
B2B
B2E
C2C
G2C
G2B
G2G
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Capabilities of the Web
Global Information Dissemination
Integration
Mass customization
Interactive Communication
Collaboration
Transactional Support
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Business Strategies
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Components of A Business Model
Revenue Model
Value Proposition
Competitive Environment
Marketing Strategy
Management Team
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Other Factors
What does the company do?
How does the company do it UNIQUELY?
In what ways does the company get paid for
it?
What is the margin per unit sale?
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Revenue Models
Affiliate Marketing
Subscription based
Transaction Fees
Traditional Sales
Web Advertising
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Types of Nets
Intranet: Business-to-Employee
Training
Employee “Directory”
Application Integration
Online Entry of Data
Realtime access to Information
Collaboration
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Extranet: Business-to-Business
Business-to-Partners
Supply Chain Management
Information Timeliness and Accuracy
Technology Integration
Low Cost-High Value
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Internet: Business-to-Consumers
Global Information Dissemination
Integration
Mass Customization
Niche Markets
Interactive Communication
Collaboration
Transactional Support
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Stages of B2C e-Commerce
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The Long Tail
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Attracting and Retaining Customers
1. The Website should offer something
unique.
2. The Website should be aesthetically
pleasing.
3. The Website must be easy to use and
fast.
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4. The Website must motivate people to
visit, to stay and to return.
5. You must advertise your presence on the
Web.
6. You should learn from your Website.
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Ways to Protect yourself Online
1. Use a secure browser
2. Check the site’s privacy policy
3. Read and understand the refund and
shipping policies
4. Keep your personal information private
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5. Give payment information only to
businesses you know and trust
6. Keep records of your online transactions
and check your email
7. Review your monthly credit card and
bank statements
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Mobile Computing
Purchasing
Financial Transactions
Reserving and/or Booking
Entertainment and Information
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Issues of Concern
Privacy and Security of Information: USA
Patriot Act
Taxation
Net Neutrality
Censorship
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Patriot Act
View electronic messages
permission to view and save messages to
and from a person
View online transactions
Permits roving surveillance
Banking regulations
new customer identification
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Taxation
Internet Tax Freedom Act of 1998
Use Taxes
Streamlined Sales Tax Project
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Net Neutrality
Data sent over the Internet should be routed
and handled in a neutral manner,
regardless of the content.
-Tim Wu,Professor at Columbia University
Alternative is to prioritize for particular
applications: Should YouTube pay more for the
Internet?
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Censorship
Government’s attempt to control Internet
traffic
China, Iran
Australia, Turkey
Child Online Protection Act – only part of the
population
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Web 2.0
Integration of interactive features into Web
information sharing
interoperability
user-centered design
collaboration
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Examples
hosted services
web applications
social-networking sites
video-sharing sites
wikis
blogs
mashups
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Pillars
Utilizing the web as a platform
Harnessing collective intelligence
Leveraging the data
Implementing innovative web capabilities
Use of widgets
Collaboration
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SLATES
Search: Finding information through keyword search.
Links: Connects information together into a meaningful information ecosystem using the
model of the Web, and provides low-barrier social tools.
Authoring: The ability to create and update content leads to the collaborative work of
many rather than just a few web authors. In wikis, users may extend, undo and redo
each other's work. In blogs, posts and the comments of individuals build up over time.
Tags: Categorization of content by users adding "tags" - short, usually one-word
descriptions = to facilitate searching, without dependence on pre-made categories.
Collections of tags created by many users within a single system may be referred to
as “folksonomies“ (i.e., folk taxonomies).
Extensions: Software that makes the Web an application platform as well as a document
server.
Signals: The use of syndication technology such as RSS to notify users of content
changes.
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Benefits
Reduced costs and risks
Tools are easy to use
Increased efficiency
No need to purchase software updates
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Costs
Loss of control of data and service quality
Little or no documentation
Little or no training
Security and compliance policies cannot be
enforced
Increased possibility of exposure of data
Tools and features may be changed without
notice
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Wikis
Website that allows people to post, add,
edit, comment and access information
Cooperative work – anyone with access can
contribute
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