Increasing recognition of benefits of responsible travel STC-14 Issue 2 Highlights: Demand for ST increases Study Tours meets expectation There is increasing recognition among both travel professionals and Guyana has done it again consumers of the importance of responsible Rural Tourism sustainable, says travel. experts Co-director at the Centre for Responsible Travel (CREST), Dr. Martha CTO TV Honey, made this point during a presentation titled ‘The Case for Responsible Travel: Trends & Statistics’ at the 14th annual Sustainable Conference (STC-14). Dr. Honey cited a CREST Meta-Analysis which has found “strong evidence” that sustainable travel is “good for the economic bottom line.” She also noted that the tourism sector was embracing responsible tourism not as an option, but as a condition for its continuous growth, pointing to numerous survey findings to support this. A 2012 Nielson Wire survey, she said, found that 66 per cent of consumers globally prefer to buy products and services from companies that have implemented programmes to give back to society; and in 2011 Conde Nast Traveler found that 93 per cent of readers said travel companies should be responsible for protecting the environment. A whopping 84 per cent of those in marketing and PR see ‘green’ credentials as increasingly important, according to The Travel Foundation & Forum for the Future; 71 per cent of TripAdvisor members say they plan to make more ecofriendly choices in the coming year, up from 65% last year; while 51per cent of meeting planners will hold meetings only in sustainable venues, JW Marriott Denver found in a 2010 survey, Sr. Honey reported. STC14 wrapped up at the Hyatt Regency Hotel Port of Spain, Trinidad today. Carlos Vogler, Regional Director for the Americas of the United Nations World Tourism Organization (UNWTO) Acting Prime Minister Trinidad & Tobago Winston Dookeran Wonderful surprise for STC delegates Over a dozen delegates and journalists on a study tour at STC14 were treated to a rare sight Wednesday – a leatherback sea turtle nesting during broad daylight. Quick Links: Latest Tourism Statistics Join CTO Hospitality Assured Just after midday, the group arrived at Grand Riviere, a stretch of shoreline along Trinidad’s About CTO... north coast; and members were told during a 30minute briefing that they would not see the nesting process as the turtles come ashore during The Caribbean Tourism Organization's the night. exists to increase significantly the inclusion of the Caribbean region in the However, on arrival on the beach a leatherback set of destinations being considered by was spotted in the final stages of the nesting travellers. CTO's envisions the global recognition of the Caribbean as a process. growing set of places and experiences Grande Riviere is Trinidad’s most nest-intensive that people feel compelled to enjoy in beach during the laying season of sea turtles, their lifetime. including the critically endangered leatherback, and is the third most prolific site in the world. READ MORE.. The nesting season runs from May to September every year. The group was given a guided tour by members of the Grande Riviere Nature Tour Guide Association (GRNTGA) - a non-profit, community based organisation, specializing in turtle protection, environmental conservation, awareness and eco-tourism within the beautiful village of Grande Riviere and environs. Leatherbacks, the largest sea turtle, can grow to almost 10 feet and weigh 2000 pounds and GRNTGA – a thriving eco-tourism project, is involved in protecting the animals on land from persons who would poke, ride or sometimes kill them. Guyana has done it again! Guyana has, for the second consecutive year, emerged as the biggest winners at the 2013 Caribbean Tourism Organisation (CTO)/TravelMole Sustainable Tourism Awards. The country won three of the six awards at the awards ceremony at STC-14 at the Hyatt Regency Hotel in Port of Spain, Trinidad. The 2013 awards comprised six categories covering all aspects of sustainability, from overall excellence, to accommodation, community, heritage and biodiversity. The Caribbean Excellence in Sustainable Tourism Award was won by Guyana’s Karanambu Lodge Inc., an eco-tourist destination providing guests with the opportunity to experience the wildlife of Karanambu. The Puerto Rico Tourism Company copped the Destination Stewardship Award with Conservation International Guyana receiving special mention in this category. Guadeloupe’s AQUARIUM de la Guadeloupe; Aruba’s Amsterdam Manor Beach Resort; and Sandals Resorts International were also commended in this category. Winner of the Sustainable Accommodation Award was Tryall Club and Villas in Jamaica where members and guests enjoy the beauty of nature in its many forms: from lush hillsides and vibrant seascapes to abundant plant life and local species. Almost Paradise Cottages and Restaurant in Grenada; Community and Tourism Services Ltd., Guyana; and Accra Beach Hotel and Spa in Barbados received special mention. The Community Benefit Award was won by Bowden Pen Farmers’ Association in Jamaica, a community based organization in the Upper Rio Grande Valley in the eastern parish of St. Thomas with a membership of 27 persons who are divided in two livelihood streams agriculture and tourism. Guyana’s Aranaputa Community Based Tourism and The Bahamas Cape Eleuthera Island School were also highly commended. National Trust of Guyana took home the Heritage Protection Award for its work in preserving and promoting the nation's patrimony so that the present and future generations will access and enjoy the richness of Guyana's heritage. The National Art Gallery and Educulture Bahamas Ltd. both of The Bahamas were also recognised in this category. The Biodiversity Award went to the Guyana Marine Turtle Conservation Society with the Jamaica Conservation and Development Trust; Atlantis Paradise Island in The Bahamas and the Association Evasion Tropicale Guadeloupe all receiving special mention in the category. In 2012, Guyana won the Caribbean Excellence in Sustainable Tourism Award, the Community Benefit Award and the Biodiversity Conservation Award. The submissions were judged by an esteemed panel of tourism specialists - Ena Harvey, the hemispheric specialist for agro tourism at the Inter-American Institute for Cooperation on Agriculture (IICA); Seleni Matus, the senior advisor on destinations at Sustainable Travel International and Gail Henry, the CTO's sustainable tourism product specialist. Rural tourism sustainable, say experts Rural tourism can be sustainable and economically beneficial, growing whole communities and creating jobs while showcasing and preserving the rich culture and flora and fauna. That’s the consensus of two Trinidad-born tourism experts, who spoke on Thursday morning at the final day of the STC-14 in Trinidad & Tobago. Suzan Lakhan-Baptiste and Ena Harvey shared practical examples of their successes and offered a model for other countries and communities to adopt. Lakhan-Baptiste, who represents Nature Seekers Incorporated, a group which patrols Matura Beach on the east coast of Trinidad, shared that they not only work to preserve the safety of leather back turtles which nest on the beach between March and August, but also use the trash found on the beach and turn it into cash. “Every year we gather huge tons of glass bottles which we into cash by melting the glass and remaking it into jewellery and reselling it,” she disclosed. “It’s the only such programme in the Caribbean like this and it creates several jobs for community residents.” Additionally, residents can work as tour guides, or open their homes to host visitors among other niche jobs. Harvey said the agro-tourism model, which her agency, the Inter American Institutes for Cooperation On Agriculture, promotes, partners with the Brasso Seco project in Trinidad to integrate agriculture into tourism. At Brasso Seco, visitors can stay with a family, have authentic cuisine and visit the local plantations that produce coffee and cocoa or simply bird watch, hike or tour the waterfalls and rivers. All aspects of this create jobs and the money spent by the experimental visitors stays in the community to help its future development. Juliana Johan Boodram, permanent secretary in the Trinidad & Tobago Ministry of Tourism, moderated the forum and insisted her government’s mission remains to bring sustainable projects to the forefront and help conservation become a job earner. To ensure you continue to receive CTO News, please add our address to your safe sender list. Please do not reply to this email. The Caribbean Tourism Organization values our relationship with our members and partners and their privacy. Please send any comments, suggestions or complaints or let us know if you wish to no longer receive this publication to jjohnrose@caribtourism.com. 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