


For most managers it’s an occupational hazard to
sit through regular presentations whether as a
member of the audience or as a speaker trying to
spice up a pitch
Your ability to effectively communicate with your
audience and engage them directly reflects on
your company and YOU
Fortunately, public speaking is something that
can be studied, polished and perfected with
tenacity and persistence
Sales Managers &
Financial Managers
Brand Managers
Division Heads & Shop
Floor Managers
R&D Team
•Potential Customers
•Management
•Senior Managers
•Management
Points Of Difference
Business Presentations
Public Speaking
Aim of speakers
To give the audience what
they know they need
To give the audience what
they believe they want
Type of audience
Generally homogeneous in
terms of their knowledge,
area of academic or
professional interest, etc
Mostly heterogeneous
Expectations of
audience
Complete details about the
topic
Do not expect a lot of
details
Amount of
information
More
Less
Level of interaction
More: as the audience wishes
to understand the topic
thoroughly
Less: as a general
understanding is desired by
the audience




Planning
Structuring
Organising/Outlining
Delivery


Through effective preparation you will be able to
address all the questions and doubts about your
speech before they arise
Content and delivery of your speech depend
upon the following five factors:
1.
2.
3.
4.
5.
Occasion
Audience
Purpose
Thesis
Material
Planning
Occasion
Audience
Facilities, Time
& Context
Positions,
Personal
preferences,
demographic
characteristics
Purpose
Thesis
Material
Research,
surveys,
interviews
(general/
specific) Inform,
persuade,
entertain, train,
sell
SOP, Central
idea




Helps make messages more comprehensible
Keeps the audience happy
Boosts your image as a speaker
Helps avoid the discourse becoming
disjointed/choppy


Tell the audience what you want to tell them,
tell them what you wanted to tell them and
then tell them what you have told them
In other words, format the presentation thus:
◦ Introduction
◦ Main Body
◦ Conclusion
Quotation
Startling
statement
Question
Humour
Reference to
audience
Story/Personal
experience
Attention
Getters
Reference to
occasion
Thesis
Statement
Audience
Adaptation
Credibility
Statement
Preview
Message-based
approach
Preparation
Incubation
Be creative
Illumination
Mind map the
speech
Verification
Signalling
the end
Conclusion
Reviewing
Emphatic
closing
Patterns of organisation:






Chronological
Spatial/Directional
Topical/Categorical
Cause and Effect
Problem and Solution
climactic
Extemporaneous
Impromptu/ off-the-cuff talk
Reciting from memory
Reading from a manuscript
Verbal
Elements
Vocal
Elements
Visual
Elements
Effective
Delivery





Word Pictures
Warm Words
Similes & metaphors
Impact Words
Smooth Flow
1) Bridge
2) Number item
3) Trigger
4) Interjection
5) Internal summary
6) Internal preview
7) Rhetorical question
8) Flashback
9) List
10)Pause
11)Physical movements
12)Quotations, Anecdotes &
Jokes
13) Supporting Material
• Definitions
• Examples
• Statistics
• Analogy
• Testimony







Speak with enthusiasm and sincerity
Adjust the volume of your voice
Avoid disfluencies or vocalised pauses
Use your optimal pitch
Avoid fast delivery
Use silence and pauses effectively
Articulate each word clearly










Avoid a rainbow of iridescence
Clip art is easy to use and easy to misuse
Be consistent with font style and size
Use bullet points
Adhere to the 9x9 rule
Be sure of functional & decorative items
Give a caption to all slides
Use graphics and sound optimally
Mind spacing, syntax and semantics
Sprinkle a generous amount of common sense





Concentrate on how good you are
Pretend that you are just chatting with a
group of friends
Imagine your audience listening, laughing
and applauding
Remember happy moments from your past
Think about your love for and desire to help
the audience






Develop an interest in the topic
Be well prepared
Anticipate hard and easy questions
Organize
Memorize your opening statement
Practice








Be in the room early
Triple check everything
Take quick drinks of tepid water
Concentrate on the ideas
Concentrate on your audience
Say something to someone to make sure your
voice is ready to go
Use eye contact
Breathe deeply, evenly and slowly several times




Trembling legs – lean on the lectern/move
around/shift your legs
Use eye contact – will make you feel less
isolated
Look at the friendliest faces in the audience
DO NOT comment on your nervousness
Control stage fright so that it doesn’t control
you!
Opportunity
Suggestion
Extempore
Probably
Élite
Balcony
Premise
Honest
Vowels
Hierarchy
Peon
Miracle
Espresso
Management
Economics
Economy
Photograph
Photography
Pleasure
People
Particular
Participate
Arctic
College
Journal
Pronunciation
Horrible
Question
Aegis
Dais
Ask
Colleague
Nuptial
Ennui
Zoology