FTDI appoints first Indian distributor (Ref: FTD0017)

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Company news
Reference: FTD0017
Date: September 2007
FTDI appoints first Indian distributor
Taiwan, 26th September 2007. Future Technology Devices International Limited
(FTDI) announces the appointment of its first distribution partner in India. A nonexclusive agreement has been signed with Embedded Systems Solutions Pvt
Limited (ESS) that covers FTDI’s product line-up of USB connectivity ICs and
modules. ESS, together with group company, Electro System Associates Pvt.
Limited, have over 20 years experience of providing hardware and software
development, debugging tools and services dedicated to embedded systems.
Comments Steve Huang, Asia Pacific Regional Manager, FTDI, “ESS,
headquartered in Bangalore, is a respected service and distribution organisation
operating from five locations across India. Working together, we aim to bring our
USB connectivity expertise and ESS’ business and support capabilities to meet the
needs of this fast changing electronics industry. They offer a broad sales coverage
and professional engineering resources making them our ideal launch partner for
India.”
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“In making this distribution agreement with FTDI, we are able to complement their
expertise in USB connectivity with our technical strengths and knowledge of local
markets,” comments G. V. Gurunatham, CEO & President, ESS, “FTDI, with its
line-up of USB Host and Slave bridge ICs and modules is recognised as a leading
brand across Europe and the US. We are confident that, by our combined efforts,
the same will happen in India.”
Vinculum provides USB Host capability to microcontroller-based products that
previously did not have the resources available. A wide range of consumer,
commercial, and industrial products can now incorporate USB Host connectivity
with ease. In particular, Vinculum is perfect for providing USB flash drive capability
to electronics devices, either portable or desktop.
+++ends
For further information and reader enquiries:
Steve Haung, Future technology Devices International Limited, 4F, No 18-3, Sec. 6 Mincyuan East
Road, Neihu District, Taipei 114, Taiwan
Tel: +886 2 8791 3570
Fax: +886 2 8791 3576
E-mail: steve.huang@ftdichip.com
Web: www.ftdichip.com
Ruppel Joshi, Future Technology Devices International Limited, 373 Scotland Street, Glasgow, G5
8QB. Scotland. UK
Tel:
Fax:
+44 (0) 141 429 2777
+44 (0) 141 429 2758
E-mail: ruppel.joshi@ftdichip.com
Web: www.ftdichip.com
For further information, text and graphics by email or to discuss feature article
opportunities:
Robert Huntley, Publitek Limited, 18 Brock Street, Bath, BA1 2LW, United Kingdom
Tel:
+44 (0)1225 470 000
E-mail: robert.huntley@publitek.com
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Fax:
+44 (0)1225 470 047
Web:
www.publitek.com
About FTDI
Future Technology Devices International (FTDI) specialise in the design and supply of silicon and
software solutions for the Universal Serial Bus (USB). FTDI offer a simple route to USB migration by
combining easy to implement IC devices with proven, ready to use, royalty-free USB firmware and
driver software. The company’s single and multi-channel USB peripheral devices come with an
easy to use UART or FIFO interface. These popular devices can be used in legacy USB to
RS232/RS422 converter applications or to quickly interface an MCU, PLD, or FPGA to USB. A wide
range of evaluation kits and modules are available to evaluate FTDI’s silicon prior to design-in.
Vinculum is FTDI’s brand name for a range of USB Host / Slave bridge ICs that provide easy
implementation of USB host controller functionality within products, and utilise FTDI's innovative
know-how in handling USB device classes transparently to significantly reduce development costs
and time to market.
FTDI is a fabless semiconductor company headquartered in Glasgow, UK, and has regional offices
in Oregon, USA, and Taipei, Taiwan. More information is available at http://www.ftdichip.com
About Embedded Systems Solutions Pvt Ltd.
Embedded Systems Solutions has been a leading single stop provider of hardware and software
solutions for the embedded systems market, since 1996.
Embedded Systems Solutions is an ESA (Electro Systems Associates) group company. ESA was
incorporated in the year 1986 by a small group of highly qualified technocrats with sound business
acumen and strong technical skills. The top management has hands on experience in the design,
development and manufacture of microprocessor / microcontroller based systems.
Nowadays ESS manages many global brands of software and hardware tools for the Indian market.
Contact
G. V. Gurunatham, Embedded Systems Solutions Pvt Ltd., #37, ' Embedded Home', 36th Cross, II
Block,Rajajinagar, Bangalore-560 010, India
Tel:
Fax:
+91 (80) 23521165
+91 (80) 23130630
E-mail: sales@embeddedinda.com
Web: www.embeddedindia.com
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