Company News
Reference: FTD0016
Date: October 2007
FTDI strengthens distribution of USB connectivity
semiconductor devices in Korea
Taiwan, 4th October, 2007, Future Technology Devices International Limited (FTDI)
announces it has signed a non-exclusive distribution agreement with Analog World
Co., Limited (AWC). The agreement covers all of FTDI’s USB connectivity ICs,
including its latest intelligent USB Host bridge device, Vinculum.
“We are pleased to be signing this agreement with AWC.” comments Steve Huang,
Asia Pacific Regional Manager, FTDI. “AWC has an enviable position as a leading
professional semiconductor distributor in Korea. They have over 20 years
experience distributing and supporting global semiconductor brands. With a focus
on embedded semiconductor devices, AWC is an ideal partner to supply our ICs to
meet the growing Korean market demand for USB connectivity semiconductor
devices.”
Vinculum bridges the gap between the increasing demand for USB Host function
and the high design-in barrier to achieve it. It simplifies the development of USB
Host connectivity across a wide range of industrial and commercial products that
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previously did not have such capability. With just a few components, Vinculum can
provide the USB Host port even to a simple microcontroller-based product, for
example, allowing use of USB flash drives on a portable data logger.
YS Ahn, Vice President, Sales and Marketing, AWC, comments, “We are delighted
to add FTDI’s line-up to our portfolio. Their USB connectivity IC products are well
respected by designers across Europe and the US. We believe that we
complement their product expertise by providing local inventory and design-in
support, and value-added integration through all our branded embedded
semiconductor device line-ups. There is a growing demand for USB connectivity
spanning almost every electronic product made. FTDI can deliver both slave and
host bridge ICs to meet this need.”
+++ends
For further information and reader enquiries:
Steve Haung, Future technology Devices International Limited, 4F, No 18-3, Sec. 6 Mincyuan East
Road, Neihu District, Taipei 114, Taiwan
Tel: +886 2 8791 3570
Fax: +886 2 8791 3576
E-mail: steve.huang@ftdichip.com
Web: www.ftdichip.com
Ruppel Joshi, Future Technology Devices International Limited, 373 Scotland Street, Glasgow, G5
8QB. Scotland. UK
Tel:
Fax:
+44 (0) 141 429 2777
+44 (0) 141 429 2758
E-mail: sales1@ftdichip.com
Web: www.ftdichip.com
For further information, text and graphics by email or to discuss feature article
opportunities:
Robert Huntley, Publitek Limited, 18 Brock Street, Bath, BA1 2LW, United Kingdom
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Tel:
Fax:
+44 (0)1225 470 000
+44 (0)1225 470 047
E-mail: robert.huntley@publitek.com
Web: www.publitek.com
About FTDI
Future Technology Devices International (FTDI) specialise in the design and supply of silicon and
software solutions for the Universal Serial Bus (USB). FTDI offer a simple route to USB migration by
combining easy to implement IC devices with proven, ready to use, royalty-free USB firmware and
driver software. The company’s single and multi-channel USB peripheral devices come with an
easy to use UART or FIFO interface. These popular devices can be used in legacy USB to
RS232/RS422 converter applications or to quickly interface an MCU, PLD, or FPGA to USB. A wide
range of evaluation kits and modules are available to evaluate FTDI’s silicon prior to design-in.
Vinculum is FTDI’s brand name for a range of USB Host / Slave bridge ICs that provide easy
implementation of USB host controller functionality within products, and utilise FTDI's innovative
know-how in handling USB device classes transparently to significantly reduce development costs
and time to market.
FTDI is a fabless semiconductor company headquartered in Glasgow, UK, and has regional offices
in Oregon, USA, and Taipei, Taiwan. More information is available at http://www.ftdichip.com
About AWC
Analog World Co., Ltd. (AWC) was founded in 1986 as a design-oriented semiconductor sales
organisation in Korean market, and expanded into a professional distribution channel of multiple
product lines within a decade.
AWC’s service covers the majority of electronic and electric industries in Korea. AWC is specialised
in communication devices (base stations and repeaters), medical instruments, digital mobile TV
applications (T-DMB, ISDBT), digital audio & video devices, and industrial appliances like automatic
test equipment (ATE), through its comprehensive lines in both semiconductor devices and modules
spanning MCU, DSP, mixed-signal, peripheral, and power management.
Nowadays AWC manages quite a few global brands like ADI, Microchip, ASTEC, and WIZnet, etc.,
for Korean market.
Contact
YS Ahn, Analog World Co., Ltd., 5F. Mosan Bldg. 14-4 Yangjae-dong, Seocho-gu, Seoul, 137-130
Korea
Tel:
Fax:
+82 (02) 20584100
+82 (02) 20584141
E-mail: ys.ahn@awc.co.kr
Web: www.awc.co.kr