City College of San Francisco
Office of Marketing and Public Information
PRELIMINARY DRAFT
The Communications Plan Recommendations
UPDATE – July 20, 2006
Overview and Background
The recommendations for the Communications Plan (2005) are consistent with the College’s current Strategic Plan Priority No. 4 which
states:
To expand the College’s outreach, recruitment, marketing, and promotional activities related to the College’s programs, services, and resources in order to support the
enrollment and community development objectives of the College and the needs of our current and prospective constituencies.
Introduction
The Communications Committee was asked by the Chancellor to assist in the initial planning and research required to develop a DRAFT
district communications plan. The Committee discussed responses to the following question:
How can the College improve the ways in which it communicates to its internal and external constituencies?
Guiding our responses were the following goals:

Effectively inform the community of our work, projects, resources, needs, and course offerings

Be transparent in our work

Generate public knowledge about City College of San Francisco

Support Outreach and Recruitment

Improve access to electronic media for disabled students and members of the community
The following matrix encompasses the components as well as the organization for the Communications Plan including recommendations.
It also organizes the recommendations into three groupings:

Outreach and Recruitment

Internal Communications

External Communications
This matrix represents a possible framework for identifying how the recommendations are to be acted upon and the associated fiscal
requirements and timetable. We suggest that information presented herein be viewed as, “examples,” given the fact that marketing and
communications are “everyone’s business.” A process needs to be put in place to expand and incorporate the marketing, outreach, and
communications efforts being conducted by major departments (e.g. Contract Education; Vocational Education; EOPS; Health Programs;
Performing Arts; Concerts and Lectures Series).
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The Communications Plan Recommendations
Recommendation
Action
Timetable
Responsibility
Cost
Create a website for the Office
of Outreach and Recruitment
Fall 2005
Dean, Office of Outreach
and Recruitment
Hire a Counselor to improve
follow up and coordination of
visits to high schools and
community groups. The
Counselor would go to high
schools after the presentation to
inquire about additional services
needed. Also create a master
calendar.
2006-2007
Dean, Office of Outreach
and Recruitment
$65,000
Dean, Office of Outreach
and Recruitment
Dean, Office of Marketing
and Public Information
None
OUTREACH and RECRUITMENT
1) Improve coordination and
production of all outreach materials.
UPDATE: Incorporated into Counseling.
2) Encourage all units to keep
Marketing and Public Information
informed.
UPDATE: In progress.
A routing form would be
Continuous
created for signoffs by the Dean
of Outreach and Recruitment
and the Dean of Marketing and
Public Information to sign off
when a collateral piece is
created.
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The Communications Plan Recommendations
Recommendation
Action
Timetable
Responsibility
Cost
Regular reports in City Currents
promoting Outreach and Public
Information activities.
Continuous
Public Information Office
None
Identify areas.
Fall 2005
Purchase appropriate equipment
Dean, Broadcast Electronic
Media Arts
None
TBD
Bring up the video infrastructure .
Identify public areas for the
network.
Purchase appropriate equipment
Dean, Broadcast Electronic
Media Arts
None
INTERNAL
1)
Develop interdepartmental
linkages that highlight and accentuate
what each is doing to promote
outreach. e.g., a regular Marketing and
Public Information column in City
Currents.
UPDATE: In progress.
2) Create media viewing areas at all
campuses for students to view EAtvCh27 and other cable television
channels.
UPDATE: Not implemented.
3) Expand the distribution of the
Student Information Network to more
areas on the Ocean Campus and
locations on all Campuses in the
system.
UPDATE: Not implemented.
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Spring/Fall of
2005
Spring 2005
Fall 2005
None
TBD
The Communications Plan Recommendations
Recommendation
Action
Timetable
Responsibility
Cost
1) Utilize CCSF television and radio
stations more effectively.
Listening Session
Spring 2005
Dean, Broadcast Electronic
Media Arts
Research and Planning
TBD
2) Approach KRON and/or
COMCAST to partner with EAtv-Ch27
to cover CCSF Rams football games.
Contact KRON and discuss.
Coordinate with College
Development to identify and
approach sponsors.
Spring 2005
Spring 2005
Dean, Broadcast Electronic None
Media Arts
Dean, College Development
3) Improve budget to enhance local
television production featuring CCSF
events, and programs such as an
outstanding teacher’s lecture series for
EAtv-Ch27 .
Increase part-time video
production assistant to full
time.
Fall 2005
Dean, Broadcast Electronic
Media Arts
$20,000
4) Send EAtv-Ch27 Program Guide
to all SF residents with the CCSF Class
Schedule.
Coordinate with Office of
Instruction
Fall 2005
Francine Podenski
Terry Hall
TBD
5) More news on Diego Rivera
happenings.
Coordinate with Research and
Planning to increase news and
other promotional items.
To reinstate the position of
the PIO in the Office Of
MPIO
Continuous
Vice Chancellor,
Institutional Advancement
None
Academic Yr,
2005/2006
Dean, Office of Marketing
and Public Information
$45,302
Integrate suggestions made by
constituent groups. Seek out
consultants to assist the
College in refreshing the
website.
2005
Communications
Committee
Information Technology
Policy Committee
EXTERNAL
UPDATE: Link TV partnership implemented 7/06.
UPDATE: Explored but no interest on the part of
either KRON or COMCAST.
UPDATE: In progress.
UPDATE: Being discussed.
UPDATE: Continuous Effort.
6) Create a modern accessible,
updated, and integrated College website
for use by students, faculty, staff, and
community
UPDATE: In progress.
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TBD
The Communications Plan Recommendations
Recommendation
Action
Timetable
Responsibility
Cost
Prepare and publish both the
Chancellor’s report and the
history of CCSF.
2005
Dean, Office of Marketing
and Public Information
In-house
reproduction
costs
8) Performance Gala to celebrate
CCSF’s 70th Anniversary.
UPDATE: Done.
Organize and present show
stoppers from the Departments
of Music, Dance, and Theatre.
Fall 2005
Performing Arts Chairs
Dean, Office of Marketing
and Public Information
TBD
9) Submit insert to celebrate
CCSF’s 70th Anniversary to the SF
Chronicle and The Examiner.
UPDATE: Done.
Work with the SF Chronicle
and the Examiner to publish a
Fall insert celebrating CCSF’s
70th anniversary.
Fall 2005
Dean, Office of Marketing
and Public Information
None
10) Expand Concerts and Lectures
Series.
UPDATE: Being discussed.
Increase the Coordinator
position to full time
Academic Yr.
2005/2006
Dean, Student Affairs
TBD
11) Approach SF Chronicle and The
Examiner for a Higher Education
column (joint effort with PIO’s from
University of San Francisco, San
Francisco State University and
University of California Berkeley)
UPDATE: Done.
Work with high education
Fall 2005
PIO’s in San Francisco to create
these newspaper coverage
opportunities.
Dean, Office of Marketing
and Public Information
PIO’s from USF and other
Universities
None
Research options and costs.
Dean, Broadcast Electronic
Media Arts
TBD
EXTERNAL (Continued)
7) Prepare a Chancellor’s Report
for 70th Anniversary which would
include a history of CCSF.
UPDATE: Done.
12) Explore webcasting Channel 27
(would expand Channel’s geographical
reach.)
UPDATE: In progress.
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Academic Yr.
2005/2006