NEW APPRENTICESHIPS BENCHMARK 2003
STUDY 03/03/3326
(EMPLOYERS)
LOCATION (& QUOTAS):
SYDNEY
MAY 2003
(85) ............ 01
MELBOURNE ..............
(85)
OTHER NSW ...............
(85)
OTHER VIC
(85) ............ 04
BRISBANE
(50) ........... 05
OTHER QLD
(50) ............ 06
ADELAIDE
(30) ........... 07
OTHER SA
(30) ............ 08
PERTH
(30) ........... 09
OTHER WA
(30) ............. 10
HOBART
(20) .............11
OTHER TAS
(20) ............. 12
TOTAL METRO ............ (300)
TOTAL RURAL ............. (300)
INTRODUCTION:
GOOD MORNING / AFTERNOON / EVENING. MY NAME IS ….. FROM WORTHINGTON DI
MARZIO. WE ARE AN INDEPENDENT MARKET RESEARCH FIRM BASED IN MELBOURNE
CONDUCTING A STUDY FOR THE DEPARTMENT OF EDUCATION, SCIENCE AND TRAINING WITH
BUSINESSES THROUGHOUT AUSTRALIA ABOUT APPRENTICESHIPS AND TRAINEESHIPS.
SCREEN:
FOR THIS SURVEY WE NEED TO SPEAK TO THE MOST SENIOR PERSON AVAILABLE WHO IS
RESPONSIBLE FOR DECISIONS TO HIRE PEOPLE.
WHO WOULD THAT BE?
(IF NECESSARY,
ARRANGE CALL BACK)
(IF SMALL BUSINESS – ASK TO SPEAK TO OWNER OR MANAGER)
RECORD DETAILS
NAME ................................................................................................................
PHONE NO: .........................................................................................................
CONFIDENTIALITY:
PLEASE BE ASSURED THAT ALL THE INFORMATION AND OPINIONS YOU PROVIDE WILL BE
USED ONLY FOR RESEARCH PURPOSES AND WE ABIDE BY THE PRINCIPLES OF THE NEW
PRIVACY ACT.
WHILE WE'D PREFER YOU ANSWER ALL THE QUESTIONS, IF THERE ARE ANY
YOU'D RATHER NOT ANSWER, THAT'S FINE.
JUST LET ME KNOW.
IF YOU WOULD LIKE TO
CHECK ON OUR COMPANY YOU COULD CALL THE MARKET RESEARCH SOCIETY SURVEY LINE
ON 1300 364 830.
2
MONITORING CLAUSE:
MY SUPERVISOR MAY BE MONITORING THIS INTERVIEW FOR QUALITY CONTROL PURPOSES.
IF YOU DO NOT WISH THIS TO OCCUR, PLEASE LET ME KNOW.
3
Q1A.
FIRSTLY, IN YOUR OWN ORGANISATION ARE THERE ANY PEOPLE CURRENTLY
EMPLOYED IN ...?
(READ OUT / RECORD 1ST COLUMN)
Q1A
Q1B
1
1
APPRENTICESHIPS ONLY
2
2
TRAINEESHIPS ONLY
3
3
NEITHER APPRENTICESHIPS NOR
4
4
D
D
BOTH APPRENTICESHIPS AND
TRAINEESHIPS
TRAINEESHIPS
(DON’T KNOW / DEPENDS)
ASK ALL
Q1B.
AND IN THE NEXT TWO YEARS DO YOU EXPECT YOUR ORGANISATION TO HAVE ANY
PEOPLE INVOLVED IN ...?
(READ OUT / RECORD 2ND COLUMN ABOVE)
CHECK Q1A/B – IF CODES 1, 2 OR 3 IN EITHER ASK Q1C.
Q1C..
AND ARE THOSE APPRENTICES OR
IN TRADITIONAL TRADE AREAS
TRAINEES WORKING IN OR LIKELY TO BE
ONLY ................................... 1
WORKING IN A TRADITIONAL TRADE
IN NON-TRADITIONAL TRADE
AREA LIKE BUILDING & CONSTRUCTION,
(Q1D.)
AREAS ONLY ........................ 2
ELECTRICAL, AUTOMOTIVE, PLUMBING,
IN BOTH AREAS .................... 3
COOKING OR HAIRDRESSING, ETC. OR IN
(UNSURE)............................ D
NON-TRADITIONAL TRADE AREAS OR
BOTH?
IF 'UNSURE' IN Q1C.
Q1D.
CAN YOU THEN TELL ME WHAT TYPES OF WORK THEY WOULD BE DOING?
4
ASK ALL
Q2.
ASSUMING YOUR ORGANISATION INTENDED TO EMPLOY SOMEONE ON AN
APPRENTICESHIP OR TRAINEESHIP, IN WHAT WAY OR WAYS WOULD YOU FIND SUCH
PEOPLE?
(DO NOT AID)
ASK ALL
Q3A.
IN 1997 THE GOVERNMENT
MADE A NUMBER OF CHANGES
HAVE NEVER HEARD OF NEW
(Q6.)
APPRENTICESHIPS BEFORE TODAY . 1
TO THE APPRENTICESHIP &
KNOW THE NAME ONLY ............... 2
TRAINEESHIP SYSTEM UNDER
KNOW A LITTLE ABOUT IT ............ 3
THE BANNER OF NEW
KNOW A FAIR AMOUNT ABOUT IT . 4
APPRENTICESHIPS, WHICH
(Q3B.)
COVERS BOTH APPRENTICESHIPS
AND TRAINEESHIPS.
KNOW A GREAT DEAL ABOUT IT .... 5
(DON’T KNOW) ........................... D
HOW
FAMILIAR ARE YOU WITH NEW
APPRENTICESHIPS? WOULD YOU
SAY YOU ....?
IF AWARE OF “NEW APPRENTICESHIPS” IN Q3A. ASK Q3B, OTHERWISE GO TO Q4A.
Q3B.
RECENTLY, HAVE YOU NOTICED
ANY ADVERTISING FROM THE
GOVERNMENT ON NEW
APPRENTICESHIPS?
IF ‘YES’ IN Q3B. ASK Q3C.
(Q3C.)
(Q6.)
YES ................................................. 1
NO ................................................. 2
DON’T KNOW .................................. D
5
Q3C.
IN WHICH MEDIA DID YOU NOTICE
TV .......................................... 01
THAT ADVERTISING RECENTLY FROM
RADIO .................................... 02
THE GOVERNMENT ON NEW
MAJOR NEWSPAPERS .............. 03
APPRENTICESHIPS? (MULTIPLES
LOCAL/SUBURBAN NEWSPAPERS 04
OK)
STREET NEWSPAPERS .............. 05
MAGAZINES ............................ 06
BROCHURES/LEAFLETS ..............07
INTERNET ............................... 08
OTHER (SPECIFY) .................... 09
CAN’T RECALL .......................... D
(NOTE: THERE IS NO Q4. OR Q5. IN THIS BENCHMARK PRE-CAMPAIGN SURVEY. THEY WILL BE USED FOR
SPECIFIC QUESTIONS ON THE ADVERTISING CAMPAIGN NEXT TIME.)
ASK ALL
Q6.
HOW INTERESTED ARE YOU GENERALLY
VERY INTERESTED ................. 1
IN COMMUNICATIONS FROM THE
SOMEWHAT INTERESTED ....... 2
GOVERNMENT ON NEW
NOT REALLY INTERESTED, .... 3
APPRENTICESHIPS (WHICH ALSO COVERS
(OR DON’T KNOW) ............... D
TRAINEESHIPS)? ARE YOU....? (READ
OUT)
6
IF NEVER HEARD OF NEW APPRENTICESHIPS GO TO Q11.
Q7A.
ASSUMING YOU WANTED TO
(Q8A.)
“NEW APPRENTICESHIPS CENTRE” ......... 01
MAKE AN ENQUIRY ABOUT
“NEW APPRENTICESHIPS 1800 NUMBER” 02
NEW APPRENTICESHIPS IN
“NEW APPRENTICESHIPS WEBSITE”........ 03
THE NEAR FUTURE, WHERE
JOB NETWORK .................................... 04
(Q7B.)
WOULD YOU DIRECT SUCH
CENTRELINK ........................................ 05
AN ENQUIRY? (DO NOT
DEPARTMENT OF EDUCATION, SCIENCE
AID)
AND TRAINING .................................... 06
OTHER (SPECIFY) ................................ 07
.............................................................
.............................................................
DON’T KNOW / CAN’T RECALL ................ D
IF “NEW APPRENTICESHIPS CENTRES” NOT YET MENTIONED ASK Q7B., OTHERWISE GO TO Q8A.
Q7B.
HAVE YOU EVER HEARD OF OR
YES .............................................. 1
NOTICED A NEW
NO .............................................. 2
APPRENTICESHIPS CENTRE
DON’T KNOW .............................. D
Q9A.)
BEFORE?
Q8A.
(GO TO
HAVE YOU FORMED EITHER A
POSITIVE OR NEGATIVE OPINION
POSITIVE ....................................... 1
Q8B.
ABOUT NEW APPRENTICESHIPS
(GO TO
CENTRES YET?
Q9A.)
NEGATIVE ..................................... 2
NO OPINION YET ......................... 3
IF POSITIVE OR NEGATIVE IN Q8A. ASK Q8B. OTHERWISE GO TO Q9A.
Q8B.
AS FAR AS YOU ARE AWARE, HOW CAN NEW APPRENTICESHIPS CENTRES HELP
EMPLOYERS LIKE YOU?
(PROBE)
7
Q9A.
HAVE YOU FORMED EITHER A
POSITIVE OR NEGATIVE OPINION
POSITIVE ....................................... 1
Q9B.
ABOUT NEW APPRENTICESHIPS
(GO TO
AS A SYSTEM YET?
Q10A.)
NEGATIVE ..................................... 2
NO OPINION YET ......................... 3
IF POSITIVE OR NEGATIVE IN Q9A. ASK Q9B. OTHERWISE GO TO Q10A.
Q9B.
WHY IS THAT?
Q10A
WERE YOU AWARE THAT IN
YES .............................................. 1
SOME CIRCUMSTANCES SCHOOL
NO .............................................. 2
STUDENTS CAN ACTUALLY START
DON’T KNOW .............................. D
.
(PROBE)
NEW APPRENTICESHIPS WHILST
THEY ARE STILL AT SCHOOL?
Q10B
.
AND AS FAR AS YOU ARE
YES .............................................. 1
AWARE, DO EMPLOYERS RECEIVE
NO .............................................. 2
ANY INCENTIVE PAYMENTS FOR
DON’T KNOW .............................. D
HIRING A NEW APPRENTICE?
8
ASK ALL
Q11.
I WOULD NOW LIKE TO READ OUT SOME STATEMENTS MADE BY OTHERS ABOUT NEW
APPRENTICESHIPS.
BASED ON EITHER YOUR EXPERIENCE OR WHAT YOU MIGHT
BELIEVE, PLEASE TELL ME IF YOU AGREE OR DISAGREE EITHER STRONGLY OR A
LITTLE WITH THESE STATEMENTS OR IF YOU HAVE NO OPINION.
FIRSTLY, HOW
STRONGLY DO YOU AGREE OR DISAGREE THAT NEW APPRENTICESHIPS.. ........?
(READ OUT / ROTATE ORDER)
AGREE
STRONGL
Y
AGREE A
LITTLE
NEITHER/
NOR
DISAGRE
EA
LITTLE
DISAGRE
E
STRONGL
Y
NO
OPINION
1
2
3
4
5
0
1
2
3
4
5
0
1
2
3
4
5
0
1
2
3
4
5
0
E) PROVIDES A FAIR TRAINING WAGE
1
2
3
4
5
0
F) IS AVAILABLE IN MOST INDUSTRIES AND
1
2
3
4
5
0
1
2
3
4
5
0
H) IS FLEXIBLE FOR EMPLOYERS
1
2
3
4
5
0
I) IS AFFORDABLE FOR EMPLOYERS
1
2
3
4
5
0
J) PROVIDES EAGER AND VALUABLE
1
2
3
4
5
0
1
2
3
4
5
0
A) PROVIDES EMPLOYEES WITH RELEVANT
TRAINING
B) MAKES IT EASY FOR EMPLOYERS TO
EMPLOY AN APPRENTICE OR TRAINEE
C) ACCELERATES SKILLS DEVELOPMENT IN THE
WORKFORCE
D) CUTS RED TAPE AND ADMINISTRATIVE
HASSLES FOR EMPLOYERS WHO WANT
APPRENTICES AND TRAINEES
OCCUPATIONS
G) IS DESIGNED TO HELP MAKE BUSINESSES
MORE COMPETITIVE
EMPLOYEES
K) GIVES EMPLOYERS MORE CHOICE AND
9
CONTROL THAN BEFORE
L) LEADS TO WORTHWHILE CAREERS FOR
1
2
3
4
5
0
1
2
3
4
5
0
1
2
3
4
5
0
1
2
3
4
5
0
1
2
3
4
5
0
1
2
3
4
5
0
1
2
3
4
5
0
1
2
3
4
5
0
PEOPLE
M) PROVIDES GOOD OPTIONS FOR EVERYONE
REGARDLESS OF THEIR AGE, GENDER OR
BACKGROUND
N) PROVIDES NATIONALLY RECOGNISED
QUALIFICATIONS, SKILLS AND TRAINING
O) IS DESIGNED BY INDUSTRY TO SUIT
BUSINESS NEEDS
P) IS CONTRIBUTING TO RECORD NUMBERS OF
APPRENTICES AND TRAINEES IN THE
WORKFORCE
READ OUT THE FOLLOWING TO THOSE IN RURAL AREAS
ONLY
Q) IS INCREASING THE TRAINING AND JOB
OPPORTUNITIES IN RURAL & REGIONAL
AUSTRALIA
R) WILL HELP BOOST THE LEVEL OF SKILLS IN
RURAL & REGIONAL AUSTRALIA
S) WILL ENCOURAGE MORE YOUNG PEOPLE TO
STAY IN THE RURAL & REGIONAL AREA
THEY GREW UP IN
10
Q12A
.
NEW APPRENTICESHIPS IS
DEFINITELY DO SO ..................... 1
DESIGNED TO PROVIDE ALL THOSE
PROBABLY DO SO ...................... 2
BENEFITS I HAVE JUST READ OUT
POSSIBLY DO SO ....................... 3
TO YOU, MAKING
BE UNLIKELY TO DO SO ............. 4
APPRENTICESHIPS AND
TRAINEESHIPS MORE SUITED TO
THE NEEDS OF ALL BUSINESSES
AND YOUNG PEOPLE TODAY.
HOW LIKELY DO YOU FEEL YOUR
ORGANISATION IS TO ENQUIRE
ABOUT NEW APPRENTICESHIPS
OVER THE NEXT YEAR. WOULD
IT ...? (READ OUT)
Q12B
WHY IS THAT? (PROBE)
.
IF CODES 1/2/3 IN Q12A. ASK Q12C.
(Q13A.)
DON’T KNOW ............................ D
11
Q12C.
AND IF YOU DID ENQUIRE, WOULD IT
TRADITIONAL TRADES ................. 1
BE ABOUT NEW APPRENTICESHIPS IN
NON-TRADITIONAL TRADES ........ 2
A TRADITIONAL TRADE AREA LIKE
BOTH ....................................... 3
BUILDING AND CONSTRUCTION,
(DON'T KNOW) ......................... D
ELECTRICAL, AUTOMOTIVE,
PLUMBING, COOKING,
HAIRDRESSING, ETC. OR IN NONTRADITIONAL TRADES OR BOTH?
ASK ALL
Q13A
.
DO YOU BELIEVE THE NEW
MORE FOR TRADITIONAL TRADES 1
APPRENTICESHIPS SYSTEM PROVIDES
MORE FOR NON-TRADITIONAL
MORE ENCOURAGEMENT TO TAKE
TRADES .................................... 2
ON APPRENTICES OR TRAINEES TO
(Q14.)
EMPLOYERS IN TRADITIONAL
(DON'T KNOW) ......................... D
TRADES LIKE BUILDING AND
CONSTRUCTION, ELECTRICAL,
AUTOMOTIVE, PLUMBING, COOKING,
HAIRDRESSING, ETC. OR MORE
ENCOURAGEMENT TO DO SO FOR
EMPLOYERS IN NON-TRADITIONAL
TRADES OR DO YOU SEE NO REAL
DIFFERENCE THERE?
Q13B
.
WHY DO YOU FEEL THAT IS THE CASE?
NO DIFFERENCE ......................... 3
(PROBE)
12
Q14A
.
WERE YOU AWARE THAT THERE
YES, AWARE OF BOTH ................ 1
IS A NEW APPRENTICESHIPS 1800
YES, 1800 NUMBER ONLY .......... 2
NUMBER AND WEBSITE?
YES, WEBSITE ONLY .................. 3
(Q14.C)
Q14B
.
NO, NEITHER OF THOSE ............. 4
WHICH, IF EITHER, OF THOSE HAVE
BOTH ........................................ 1
YOU EVER USED?
1800 NUMBER ONLY ................. 2
WEBSITE ................................... 3
NEITHER ................................... 4
Q14C.
IN THE FORESEEABLE FUTURE, CAN YOU SEE YOURSELF
(READ OUT / RECORD 1ST
COLUMN)
i) CALLING THE NEW APPRENTICESHIP
YES
NO
DON’T
KNOW
1
2
3
1
2
3
1800 NUMBER
ii) ACCESSING THE NEW
APPRENTICESHIPS WEBSITE
13
Q14D
.
EARLIER WE MENTIONED NEW
APPRENTICESHIPS CENTRES WHICH ARE
(Q14E
YES ................................ 1
.)
NO................................. 2
COMMONWEALTH FUNDED AND CAN BE FOUND
IN MORE THAN 300 LOCATIONS AROUND
AUSTRALIA. THEY ASSIST WITH SIGN-UP OF
DON’T KNOW ................ D
(CLA
SS)
NEW APPRENTICES OR TRAINEES AND HELP
GET THE RIGHT INCENTIVE PAYMENTS FOR
EMPLOYERS. THEY ALSO HELP WITH THE
PAPERWORK. IN THE FORESEEABLE FUTURE,
CAN YOU SEE YOURSELF CONTACTING A NEW
APPRENTICESHIPS CENTRE?
IF 'YES' IN Q14D. ASK Q14E.
Q14E.
AND HOW WOULD YOU FIND A NEW
WHITE PAGES TELEPHONE
APPRENTICESHIPS CENTRE IF YOU
DIRECTORY ................................ 1
NEEDED TO? (DO NOT AID)
YELLOW PAGES TELEPHONE
DIRECTORY ............................... 2
DIRECTORY ASSISTANCE ............. 3
1800 NUMBER FOR NEW
APPRENTICESHIPS ..................... 4
OTHER (SPECIFY) ...................... 5
(DON'T KNOW) ......................... D
14
CLASSIFICATION QUESTIONS
THANK YOU – I WOULD NOW LIKE TO FINISH OFF WITH SOME QUESTIONS ABOUT YOUR
ORGANISATION FOR STATISTICAL PURPOSES.
A
FIRSTLY, WHAT IS THE MAIN ACTIVITY OF YOUR ORGANISATION? WHAT DOES IT
PRIMARILY MAKE OR DO?
15
B
IN
WHICH
INDUSTRY
NORMALLY
WOULD
INCLUDE
YOU
YOUR
ORGANISATION?
WHOLESALE OR RETAIL TRADE01
RECREATION & PERSONAL
SERVICES ............................ 02
MANUFACTURING ................ 03
HEALTH & COMMUNITY
SERVICES ............................ 04
CONSTRUCTION/TRANSPORT &
STORAGE ............................ 05
FINANCE/INSURANCE/PROPERTY
OR BUSINESS
SERVICES ................. 06
AGRICULTURE OR MINING .....07
PUBLIC ADMINISTRATION &
DEFENCE ............................ 08
COMMUNICATIONS ............... 09
ELECTRICITY, GAS & WATER .. 10
OTHER (SPECIFY) .................. 11
.............................................
.............................................
C
HOW
MANY
FULL
TIME
PEOPLE
BY
THROUGHOUT
OWNERS?
YOUR
ARE
EMPLOYED
UNDER 5 ............................... 1
ORGANISATION
5 - 10 .................................. 2
AUSTRALIA,
INCLUDING
11 – 19 ................................. 3
(READ
20 – 99 ............................... 4
WOULD IT BE ...?
OUT)
(NOTE QUOTAS)
100 PLUS ............................. 5
16
D
IS
YOUR
BRANCH
ORGANISATION
OR
AGENCY
OF
COMPANY OR ENTERPRISE?
A
A
DIVISION,
YES ...................................... 1
LARGER
NO ...................................... 2
17
CHECK Q1A. IF EMPLOY APPRENTICES AND TRAINEES IN Q1A, ASK E AND F – OTHERWISE GO TO G.
E
IN TOTAL, HOW MANY PEOPLE WOULD
ONE ...................................... 1
BE EMPLOYED ON APPRENTICESHIPS OR
TWO .................................... 2
TRAINEESHIPS IN YOUR FIRM
THREE ................................. 3
THROUGHOUT AUSTRALIA? WOULD IT BE
FOUR OR MORE .................... 4
...? (READ OUT)
(DON’T KNOW) ..................... D
IF EMPLOY APPRENTICES AND TRAINEES ASK F – OTHERWISE GO TO G.
F
AND IS THERE ANYONE IN AN
YES ...................................... 1
APPRENTICESHIP OR TRAINEESHIP THERE
NO ...................................... 2
WHO WE COULD ALSO INTERVIEW (ON A
CONFIDENTIAL BASIS)?
IF YES, OBTAIN DETAILS
NAME ................................................................................................................
PHONE NO: .........................................................................................................
G
CAN YOU REFER ME ON TO ANY FIRM
YES ...................................... 1
YOU KNOW THAT DOES EMPLOY
NO ...................................... 2
APPRENTICES OR TRAINEES
IF YES, OBTAIN DETAILS
NAME ................................................................................................................
PHONE NO: .........................................................................................................
AND FINALLY, SO THAT MY SUPERVISOR CAN CHECK THAT I HAVE CONDUCTED THIS
INTERVIEW PROPERLY IF NECESSARY, COULD I JUST ASK FOR YOUR NAME?
NAME:
....................................................................................
18
PHONE NO: ..................................................................................
H
RECORD SEX
MALE .................................... 1
FEMALE................................ 2
19
CLOSING SCRIPT
THAT'S THE END OF THE INTERVIEW. AS THIS IS MARKET RESEARCH, IT IS CARRIED OUT IN
COMPLIANCE WITH THE PRIVACY ACT AND THE INFORMATION YOU PROVIDED WILL ONLY BY
USED FOR RESEARCH PURPOSES.
OUR SURVEY.
THANK YOU VERY MUCH FOR YOUR COOPERATION WITH
IN CASE MY SUPERVISOR NEEDS TO CONTACT YOU TO CHECK THE VALIDITY
OF THIS INTERVIEW, COULD I PLEASE ASK FOR YOUR NAME?
(DO NOT ENTER THE NAME TILL YOU
HANG UP.)
AND CAN I JUST CONFIRM THE PHONE NUMBER I HAVE CALLED HERE?
(READ)
IN CASE YOU MISSED IT EARLIER, MY NAME IS ……..FROM WORTHINGTON DI MARZIO.
IF
YOU WOULD LIKE TO CONTACT MY SUPERVISOR TO CHECK THE VALIDITY OF THIS STUDY
YOU CAN CALL WORTHINGTON DI MARZIO ON (03) 9686 8688.
THANK YOU AGAIN FOR YOU TIME.
THANK SUITABLY AND CLOSE
I HEREBY CERTIFY THAT THIS IS AN ACCURATE AND COMPLETE INTERVIEW, TAKEN IN
ACCORDANCE WITH MY INSTRUCTIONS AND THE ICC/ESOMAR INTERNATIONAL CODE.
NAME
SIGNATURE
DATE