BUSINESS PERCEPTIONS SURVEY (BPS) – WAVE 1 (JUNE 2004)
Final (27/05/2004)
NG1128
All work conducted on behalf of ACNielsen is confidential. Under the Code of Professional Behaviour of
the Market Research Society of Australia no information about this project, questionnaire or respondents
should be disclosed to any third party.
START TIME .........
Introduction by interviewer
“Good morning/afternoon. My name is ........ from ACNielsen. I am calling to conduct a survey on
behalf of the Australian Taxation Office.
(Note: Interviewer to check that has right company – as listed on sample file)
“Could I please speak to the person who is responsible for taxation matters for this business.”
(REINTRODUCE IF NECESSARY)
“I would just like to confirm that I am calling on behalf of the Tax Office – I do not work for the Tax
Office.
We are conducting research and would like your views on tax matters generally. It will take about 20
minutes depending on what you have to say. Your opinions are very important if the ATO is to ensure
that adequate information, assistance and support is being provided to businesses to meet their tax
obligations.”
“Are you the person best equipped to comment on the taxation and financial affairs of the business?.” (If
yes, continue, if no, ask to speak to relevant person)
(Interviewer Note: If respondent says that tax matters are all dealt with by head office or at some other
location then code as NE5 and terminate)
“All your answers will be treated in the strictest confidence and no information will be supplied to the
ATO that enables them to associate specific comments with individual businesses.”
“The ATO supplied us with your contact details but no other information about your business. I am bound
by the same secrecy and privacy laws as a tax officer. This means I cannot disclose or use your name and
contact details for any other purpose than this research.”
“Participation in the survey is voluntary. Do you have time to talk now, or should I make an appointment
to call you back?”
(Interviewer Note: If appointment is made, inform them it will take approx. 20 mins)
IF ASKED FOR PROOF OF IDENTITY/PURPOSE OF STUDY, OBTAIN FAX NUMBER AND
FAX ATO LETTER PROVIDED THEN RECONTACT RESPONDENT.
Page 1
SECTION 1. BACKGROUND
Interviewer: I would first like to get some background information on your business
Q1
Are you registered for GST?
Yes........................................................................................................... 1
No ............................................................................................................ 2
Don’t know/Not sure ............................................................................... 9
CONTINUE
TERMINATE
TERMINATE
Rationale
Screener to determine whether business in scope of survey.
Q2
Do you report your GST on a quarterly basis using the BAS?
Yes........................................................................................................... 1
No ............................................................................................................ 2
Don’t know/Not sure ............................................................................... 9
CONTINUE
TERMINATE
TERMINATE
Rationale
Screener to determine whether business in scope of survey.
Q3
Does your business operate out of more than one location in Australia?
One location enterprise ........................................................................... 1
Multiple location enterprise .................................................................... 2
Rationale
Used to determine whether in Q4 need to add “across all locations in Australia”.
Page 2
Q4
Including full-time and part-time staff, how many people does this business employ (across all
locations in Australia)? (Exclude contractors and casuals)
READ OUT
NO EMPLOYEES .......................................... 1
1-2 EMPLOYEES ........................................... 2
3-4 EMPLOYEES ........................................... 3
5-9 EMPLOYEES ........................................... 4
10-19 EMPLOYEES ....................................... 5
20-99 EMPLOYEES ....................................... 6
100 OR MORE EMPLOYEES ....................... 7
DO NOT READ OUT
Don’t know/Not sure....................................... 9
Rationale
Explanatory variable (used to explore if key indicators vary by number of employees).
Q5
What is the MAIN type of activity carried out by this business (in Australia)?
(RECORD FULL DETAILS FOR ANZSIC CODING PURPOSES)
-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------Rationale
Explanatory variable (used to explore if key indicators vary by industry).
Q6
Does this business operate from the owner’s private residence, that is, is it home-based?
Yes........................................................................................................... 1
No ............................................................................................................ 2
Rationale
Explanatory variable.
Page 3
Q7
How many years has this business been in operation in Australia?
Less than 2 years ..................................................................................... 1
2 and less than 5 years ............................................................................. 2
5 and less than 10 years ........................................................................... 3
10 years or more ...................................................................................... 4
Don’t know/Not sure ............................................................................... 9
Rationale
Explanatory variable.
Q8
How many years have you been working on business taxation matters (in any business, not
just current business)?
Less than 2 years ..................................................................................... 1
2 and less than 5 years ............................................................................. 2
5 and less than 10 years ........................................................................... 3
10 years or more ...................................................................................... 4
Don’t know/Not sure ............................................................................... 9
Rationale
Explanatory variable.
Q9
Do you belong to a professional body or association related to your industry?
Yes........................................................................................................... 1
No ............................................................................................................ 2
CONTINUE
GO TO Q11
Rationale
ATO interested in possible sources of information and advice for businesses.
Q10
What is the name (s) of this organisation or association?
RECORD VERBATIM
Rationale
ATO interested in names of such organisations/associations.
Page 4
SECTION 2. CONTACT WITH ATO
Interviewer: I would now like to ask you some questions about the type of contact you have had with
ATO in the last 12 months regarding taxation matters for the business
Rationale
Q11-Q12 identify the type (telephone, face to face or website) of contact with the ATO by the
respondent in past 12 months and whether an active seeker of information or not. These questions
will be used to analyse attitudes to the ATO and will therefore be used as “explanatory variables”.
Focus group research indicated that nature of contact was an important factor in understanding
attitudes to ATO.
Q11. At any time in the last 12 months have you……….
READ OUT
(a)
(b)
(c)
(d)
(e)
TELEPHONED THE ATO?
VISITED AN ATO OFFICE OR SHOP FRONT
ASKED FOR A FREE ADVISORY VISIT FROM THE ATO
ATTENDED AN ATO SEMINAR
VISITED THE ATO WEBSITE
Yes/No
Yes/No
Yes/No
Yes/No
Yes/No
Q12. Would you describe yourself as an active seeker of information from the ATO if required or
someone who avoids contacting the ATO if at all possible?
Active seeker of information ................................................................... 1
Avoid contacting ATO ............................................................................ 2
Neither/No ............................................................................................... 3
Bit of both/In between ............................................................................. 4
Page 5
SECTION 3. ATTITUDES TO ATO AND THE TAX SYSTEM
Interviewer: I would now like to ask you some questions about the ATO and the tax system. We would
like you answer these questions in relation to the ATO’s administration of the tax system for business
taxation matters.
Q13
I’m going to read out some statements and for each one I’d like you to tell me whether you
agree strongly, agree a little, disagree a little or disagree strongly.
DO NOT READ: Not Applicable/ Can’t Say
READ OUT – RANDOMISE ORDER OF READ OUT WITHIN EACH SUBSECTION
Rationale
The focus group research for the BPS research has reaffirmed that exploring attitudes of business
people to the ATO is quite involved and complex due to the multifaceted nature of interactions with
the ATO. The following statements attempt to cover all facets from both a business person’s
perspective (aspects that are important/relevant to them) and the ATO perspective (aspects they are
interested in). In developing these statements we drew on the results of the focus group research
plus what has been asked in the Community Perceptions Survey (CPS) and the recent BAS surveys.
Most of these statements were tested in relation to understanding and wording during the qualitative
phase of this research using cognitive interviews with business people.
3.1 Administration of tax system (reputation)
1. The ATO acts to ensure every business pays the correct amount of tax
2. I am hearing more about what the ATO is doing about businesses who don’t do the right thing.
3. The ATO spends too much time clamping down on ordinary people and lets the real tax cheats
get away
4. The ATO takes into account my circumstances when making decisions
5. The ATO treats me in fair and impartial way
6. The ATO administers the tax system fairly
7. The ATO tries to make complying with my business tax obligations as easy as possible
8. The ATO tries to make complying with my business tax obligations as inexpensive as possible
9. The ATO looks for new ways of doing things to help taxpayers
10. I don't feel comfortable asking the ATO when I need help with my tax problems
3.2 Participation in the tax system (effort)
Interviewer: Now some statements about the tax system
1. I feel it is easier now than in the past to deal with the tax system
2. The effort involved in completing my business tax return is less now than in previous years
Page 6
3. The effort involved in maintaining records to support claims in my business tax return is less
now than in previous years
3.3 Quality of information from ATO
Interviewer: Now some statements about information provided by the ATO
1. The ATO provides me with the information I need to manage my business tax affairs
2. The advice and information given by the ATO is usually clear
3. The advice and information given by the ATO is usually accurate
4. The advice and information given by the ATO is usually consistent
5. The advice and information given by the ATO is usually timely
3.4 Relationship management
Interviewer: Now some more statements about the ATO
1. The ATO has improved a lot lately
2. The ATO responds promptly to any queries I have
3. Overall I think the ATO is doing a good job
4. The ATO values feedback from businesses about the way the tax system is run
5. The ATO acts on businesses' suggestions to improve the way the tax system is run
3.5 Quality of ATO Staff
Only asked if had contact with ATO staff in last 12 months (Q11a=Yes, Q11b=Yes or Q11c=Yes)
Interviewer: Now some statements about ATO staff. Can you answer based on your contact with
them in the last 12 months
1. ATO staff treat me like a person and not like a number
2. ATO staff understand my needs
3. ATO staff are professional in the conduct of their duties
4. Overall I am satisfied with the level of service I receive from the ATO
3.6 Privacy and Integrity
Interviewer: Now some more statements about the ATO
1. The ATO respects taxpayers' privacy
2. The ATO keeps the information they have on taxpayers confidential
3. The ATO acts with integrity
4. Most taxpayers are aware of their rights when they have a problem with the ATO
5. The ATO is arrogant
Page 7
Page 8
SECTION 4. ATO PERFORMANCE ON KEY SERVICE ATTRIBUTES IDENTIFIED BY BUSINESS
Rationale
The focus group research for the BPS research identified 7 key factors or service attributes that
business people regarded as important in their dealings with the ATO. These 7 attributes reflect
how they view, judge and rate the ATO. In this section, performance of ATO on these 7 attributes
is explored - rating the current performance of the ATO (out of 10) on each attribute. In addition,
respondents will also give an overall rating of ATO performance (across all attributes).
To get a sense of whether perceptions of the ATO service have changed, respondents are asked if
they feel that ATO performance overall has changed (increased, decreased or stayed the same) over
last 12 months.
Q14. In dealing with the ATO a number of factors have been identified by business people as important
in order for them to meet their business tax obligations. Could you rate the current performance of the
ATO on each attribute from 1 to 10, with 1 being very poor and 10 being very good?
RECORD PERFORMANCE OUT OF 10 (EACH ATTRIBUTE). INCLUDE “CAN’T
SAY/NOT APPLICABLE” CATEGORY
Q15. Could you rate the current overall performance of the ATO in administering the tax system from 1
to 10, with 1 being very poor and 10 being very good?
RECORD PERFORMANCE OUT OF 10
Q16. Has this performance changed over the last 12 months?
Yes – better now (interviewer to probe) ................................................. 1
Yes – worse now (interviewer to probe)................................................. 2
No (no change) ........................................................................................ 3
Can’t say/Don’t know ............................................................................. 9
Page 9
SECTION 5. CASH ECONOMY
Interviewer: I would now like to ask you some questions about people who don’t declare all their
cash income to the Tax Office.
Rationale
Q17-Q21 are included in order to track attitudes to the cash economy including ATO’s performance
in this area and also to track awareness of ATO activities in this area. These questions are similar to
what was asked in the recent BAS and Cash Economy surveys.
Q17
I’m going to read out some statements and for each one I’d like you to tell me whether you
agree strongly, agree a little, disagree a little or disagree strongly.
DO NOT READ: Not Applicable/ Can’t Say
READ OUT – RANDOMISE ORDER OF READ OUT
1. The ATO is effective in dealing with people who do not declare all their cash earnings
2. You should declare all cash earnings on your business tax return and BAS
3. It is OK to claim non business expenses on your business tax return and BAS
4. Working for cash-in-hand payments without paying tax is a minor offence
5. The only way to stay competitive in this industry is to not declare all your income
6. Its OK not to declare cash earnings if you use them to purchase goods for your business
Q18
In the last 12 months, do you think that the number of people who don’t declare all their
income has increased, reduced or stayed the same?
Increased ................................................................................................. 1
Reduced ................................................................................................... 2
Stayed the same ....................................................................................... 3
Don’t know/not sure ................................................................................ 9
Q19
In the past 6 months have you seen or heard anything about what the ATO is doing about
people who don’t declare all of their income?
Yes........................................................................................................... 1
No ............................................................................................................ 2
Don’t know/Not sure ............................................................................... 9
CONTINUE
GO TO Q22
GO TO Q22
Page 10
Q20
Where did you hear or see this information? (DO NOT READ OUT)
MULTIPLE RESPONSE
Letter/brochure from ATO .................................................................... 01
TV ......................................................................................................... 02
Radio ..................................................................................................... 03
Newspapers ........................................................................................... 04
ATO website ......................................................................................... 05
Industry associations/magazines/publications/forums .......................... 06
Accountant/tax agent informed me ....................................................... 07
Friends/family informed me .................................................................. 08
ATO seminar ......................................................................................... 09
ATO visit/audit...................................................................................... 10
Other (specify) ...................................................................................... 98
Don’t know/Not sure ............................................................................. 99
Q21
What were the main messages you heard or saw? (DO NOT READ OUT)
MULTIPLE RESPONSE
The ATO is putting more resources to finding
people who don’t declare all their income ............................................. 1
The chances of getting caught are higher than before ............................. 2
More people are being caught ................................................................. 3
A lot of industries are being targeted ...................................................... 4
I could be audited at any time ................................................................. 5
I could be visited by a Tax Officer at any time ....................................... 6
People can report tax evasion to ATO .................................................... 7
Other (specify) ........................................................................................ 8
Don’t know/Not sure ............................................................................... 9
Page 11
SECTION 6. COMPLIANCE (BAS AND BUSINESS TAX OBLIGATIONS MORE GENERALLY)
Interviewer: I would now like to ask you some questions about the process of meeting your
business tax obligations
Rationale
Q22 measures the effort that goes into record keeping for business tax purposes. This was
measured in the BAS surveys.
Q22
Approximately how many hours per week do you/your employees spend on record keeping for
business taxation purposes? RECORD IN HOURS
RECORD IN HOURS (RECORD DK AS 998 AND NIL AS 999)
Rationale
Q23-Q28 are either key BAS indicators from BAS survey that need to continue to be tracked or
similar indicators in relation to business tax obligations more generally.
Q23
as…
Overall, would you describe the process of preparing for and completing your quarterly BAS
READ OUT
VERY EASY .......................................................................................... 1
QUITE EASY ......................................................................................... 2
NEITHER EASY NOR HARD .............................................................. 3
QUITE HARD ........................................................................................ 4
VERY HARD.......................................................................................... 5
DO NOT READ OUT
Don’t know/Not sure ............................................................................... 9
Q24
Overall, would you describe the process of meeting all your business taxation obligations as
READ OUT
VERY EASY .......................................................................................... 1
QUITE EASY ......................................................................................... 2
NEITHER EASY NOR HARD .............................................................. 3
QUITE HARD ........................................................................................ 4
VERY HARD.......................................................................................... 5
DO NOT READ OUT
Don’t know/Not sure ............................................................................... 9
Page 12
Q25
How well would you say you are coping with meeting your quarterly BAS obligations?
READ OUT
VERY WELL .......................................................................................... 1
QUITE WELL ......................................................................................... 2
NOT VERY WELL................................................................................. 3
NOT AT ALL WELL ............................................................................. 4
DO NOT READ OUT
Don’t know/Not sure ............................................................................... 9
Q26
How well would you say you are coping with meeting all your business taxation obligations?
READ OUT
VERY WELL .......................................................................................... 1
QUITE WELL ......................................................................................... 2
NOT VERY WELL................................................................................. 3
NOT AT ALL WELL ............................................................................. 4
GO TO Q29
GO TO Q29
CONTINUE
CONTINUE
DO NOT READ OUT
Don’t know/Not sure ............................................................................... 9
Q27
GO TO Q29
Which obligations are causing you the most difficulty?
MULTIPLE RESPONSE
BAS ....................................................................................................... 01
GST ....................................................................................................... 02
PAYG - Instalment ................................................................................ 03
PAYG - Withholding ............................................................................ 04
PAYG – Both/unsure ............................................................................ 05
FBT ....................................................................................................... 06
Excise .................................................................................................... 07
Ongoing reporting ................................................................................. 08
All of it/everything ................................................................................ 09
Other (please specify) _____________________________________ 98
Don’t know/Not sure ............................................................................. 99
Q28
FULLY
How could the ATO help you to cope better with your business taxation obligations? PROBE
Record verbatim
Page 13
SECTION 7. RECORD KEEPING AND ELECTRONIC TAKE-UP
Rationale
Q29-Q37 are included in order to assess businesses in terms of “affinity” with electronic processes
from record keeping systems to lodging BAS and using Business Portal.
Q29
Is your record keeping system for business taxation matters mainly electronic or paper based?
Electronic ................................................................................................ 1
Paper ........................................................................................................ 2
Mix of paper and electronic .................................................................... 3
Q30
Have you considered changing to an electronic system?
Yes........................................................................................................... 1
No ............................................................................................................ 2
Q31
GO TO Q32
CONTINUE
GO TO Q32
GO TO Q32
CONTINUE
What are the main reasons why you have not considered changing to an electronic system?
Time to learn the system ......................................................................... 1
Have always done it on paper/prefer manual system, ............................. 2
Like to have a paper record ..................................................................... 3
Don’t have capability (software/computer/internet) ............................... 4
Lack of security/trust in internet ............................................................. 5
Extra work/hassles .................................................................................. 6
Not comfortable/confident with using internet ....................................... 7
Other (specify) ........................................................................................ 8
Don’t know/Not sure ............................................................................... 9
Q32
Q33
Who lodges your BAS?
Myself/the business ................................................................................. 1
Accountant/tax agent ............................................................................... 2
External bookkeeper ................................................................................ 3
CONTINUE
GO TO Q35
GO TO Q35
Other (specify) ........................................................................................ 8
GO TO Q35
Do you lodge your BAS electronically?
Yes........................................................................................................... 1
No ............................................................................................................ 2
Don’t know/Not sure ............................................................................... 9
GO TO Q35
CONTINUE
CONTINUE
Page 14
Q34
What are the main reasons why you do not lodge your BAS electronically? PROBE FULLY
MULTIPLE RESPONSE
Prefer manual/present system ............................................................... 01
Don’t have capability (software/computer/internet) ............................. 02
Lack of security/trust in internet ........................................................... 03
Like to know it has been received ......................................................... 04
Extra work/hassles ................................................................................ 05
Problem downloading the necessary software ...................................... 06
Was not aware could lodge electronically ............................................ 07
Not comfortable/confident with using internet ..................................... 08
Don’t see any benefit ............................................................................ 09
Other (specify) ...................................................................................... 98
Don’t know/Not sure ............................................................................. 99
Q35
Are you aware of the Business Portal at the ATO website?
Yes........................................................................................................... 1
No ............................................................................................................ 2
Don’t know/Not sure ............................................................................... 9
Q36
Have you used the Business Portal?
Yes........................................................................................................... 1
No ............................................................................................................ 2
Don’t know/Not sure ............................................................................... 9
Q37
CONTINUE
GO TO Q38
GO TO Q38
CONTINUE
GO TO Q38
GO TO Q38
How useful have you found the Business Portal?
READ OUT
VERY USEFUL ...................................................................................... 1
QUITE USEFUL ..................................................................................... 2
NOT VERY USEFUL............................................................................. 3
NOT USEFUL AT ALL ......................................................................... 4
DO NOT READ OUT
Don’t know/not sure ................................................................................ 9
Page 15
SECTION 8. ROLE OF INTERMEDIARY
Rationale
Q38-Q44 are included in order to profile businesses by the nature and extent of their use of tax
professionals. This is of interest in its own right and as an explanator of different attitudes to the
ATO and the tax system.
Q38
Do you currently use an external accountant or tax agent to help you with your quarterly BAS?
Yes........................................................................................................... 1
No ............................................................................................................ 2
CONTINUE
GO TO Q41
Q40
Who does most of the work gathering the information needed to complete the BAS – the
accountant/tax agent or your business itself?
Myself/the business ................................................................................. 1
Accountant/tax agent ............................................................................... 2
Shared between us ................................................................................... 3
External bookkeeper ................................................................................ 4
Someone else ........................................................................................... 5
Don’t know/Not sure ............................................................................... 9
Q41
Do you currently use an external accountant or tax agent to help you with the Income Tax
Return for the business?
Yes........................................................................................................... 1
No ............................................................................................................ 2
Not applicable (non-profit business) ....................................................... 2
CONTINUE
GO TO Q44
GO TO Q44
Q42A
Why do you use a tax agent/accountant to help you with the Income Tax Return for the
business?
MULTIPLE RESPONSE
Want to make sure I get my return correct/worried about
getting it wrong/worried about penalties................................................. 1
Tax is too complicated for me ................................................................. 2
Have always had advisers/accountant handle tax affairs ........................ 3
Too busy to prepare my own return ........................................................ 4
Wanted to make sure I don’t pay more tax than required ....................... 5
Can get an extension/extra time .............................................................. 6
Other (specify) ........................................................................................ 8
Don’t know/Not sure ............................................................................... 9
Page 16
Q42B
Who does most of the work gathering the information needed to complete the Income Tax
Return for the business – the accountant/tax agent or your business itself?
Myself/the business ................................................................................. 1
Accountant/tax agent ............................................................................... 2
Shared between us ................................................................................... 3
External bookkeeper ................................................................................ 4
Someone else ........................................................................................... 5
Don’t know/Not sure ............................................................................... 9
Q44. And now a question about tax laws - do you think that the ATO makes the tax laws?
Yes........................................................................................................... 1
No ............................................................................................................ 2
SECTION 9. BAD EXPERIENCES WITH ATO
Rationale
Q45-Q48 identify the number and type of bad experiences that respondents have ever had with the
ATO and as such identify how much “baggage” respondents may be carrying regarding attitudes to
the ATO.. While useful as data in its own right, these questions will be mainly used to analyse
attitudes to the ATO in terms of whether or not they have had a bad experience with the ATO
(explanatory variables). Focus group research indicated that previous bad experiences were an
important factor in understanding attitudes to ATO.
Q45. Have you ever had a bad service experience with the ATO in relation to business tax matters (any
business, not just current business)?
Yes........................................................................................................... 1
No ............................................................................................................ 2
CONTINUE
GO TO Q49
Q46. How many bad experiences?
RECORD NUMBER
Q47. (Most recent bad experience) What year did it happen?
RECORD YEAR
Page 17
Q48. Was it in relation to…
READ OUT
A TAX AUDIT ....................................................................................... 1
A REQUEST BY YOU FOR INFORMATION .................................... 2
A QUERY BY THE ATO ON INFORMATION YOU
SUPPLIED TO THEM ..................................................................................... 3
SOME OTHER MATTER (SPECIFY) ............................................................. 8
SECTION 10. RESPONDENT CHARACTERISTICS
Interviewer: Finally, I just need a few details about you
(Interviewer note – if respondent queries why you need this information then say that it will enable the
ATO to provide products and services more tailored to respondent’s circumstances)
Rationale
Q49-Q53 are explanatory variables
Q49
Record respondent’s gender?
Male......................................................................................................... 1
Female ..................................................................................................... 2
Q50
Do you speak a language other than English at home?
Yes........................................................................................................... 1
No ............................................................................................................ 2
Q51
Are you of Aboriginal or Torres Strait Islander descent?
Yes........................................................................................................... 1
No ............................................................................................................ 2
Page 18
Q52
Could you tell me which of the following age groups you are in?
READ OUT
UNDER 25 .............................................................................................. 1
25-34 ....................................................................................................... 2
35-44 ....................................................................................................... 3
45-54 ....................................................................................................... 4
55-64 ....................................................................................................... 5
65 AND OVER ....................................................................................... 6
DO NOT READ OUT
Refused .................................................................................................... 9
Q53
What is the highest level of formal education you have completed?
University degree or higher ..................................................................... 1
Diploma or associate diploma ................................................................. 2
Certificate or trade qualification ............................................................. 3
Highest level of secondary school (eg Year 12) ..................................... 4
Did not complete highest level of school ................................................ 5
Never attended school ............................................................................. 6
Other (specify) ........................................................................................ 8
Refused .................................................................................................... 9
Q54
Apart from what you have already told me, are there any other comments that you would like
to make about the ATO and/or meeting your business tax obligations?
Record verbatim
Q55
The ATO is interested in exploring further and in more detail the problems that businesses
face in meeting their tax obligations. If the opportunity arose, would you be interested in participating in
further research by the ATO – this would take the form of focus group discussions with business people
like yourself. A payment would be made to cover your costs?
Yes........................................................................................................... 1
No ............................................................................................................ 2
Maybe/Not sure/Depends ........................................................................ 3
Q56
GO TO Q56
THANK/CLOSE
GO TO Q56
Can you give me your name, best contact phone number and postcode for the business?
Record name, phone and postcode
Page 19
On behalf of the ATO, thank you for your time today. We really appreciate you taking the time out of
your busy day to provide this feedback. Just in case you missed it, my name is…. and I’m calling from
ACNielsen, the market research company. You may receive a short follow-up call from my supervisor to
validate that this interview was correctly administered by me. This call is part of our quality control
process and will only take a minute or so of your time.
RECORD NAME: ............................................................................................
RECORD BUSINESS NAME: ........................................................................
I declare that the information obtained is true and correct and I have obeyed the ICC/ESOMAR Code of
Marketing and Social Research Practice.
INTERVIEWER:
Start
Finish
Min
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