Houston Community College System
Travel & Tourism
COURSE DESCRIPTION: TRVM 1327 TRAVEL SPECIAL EVENTS DESIGN(3 CREDITS)
The development of a special event from the conceptual stage through completion. Emphasis on
industry terminology, factors to consider when planning a special event, and contingency plans.
COREQUISITES:
None
PREREQUISITE:
None
COURSE GOALS:
At the completion of this course, the student should be able to:
1. Understand and appreciate the importance of economic, social, cultural, political, and
environmental sustainability for planned events
2. Recognize and understand the economic, social, political, cultural, and environmental changes
that are affecting the global events industry
3. Identify and benefit from the demographic changes affecting the global event industry
4. Utilize the psychographic changes affecting event length, purpose, and outcomes to improve
performance
5. Recognize and analyze the multitudinous challenges facing the events industry including
financial, security, labor, ecological, and other critical areas
6. Identify new and emerging career opportunities in this growing field
7. Understand why education has become the most important factor in the growth of planned
events
8. Identify industry certification programs
9. Advance your career throughout the twenty-first century
10. Develop new ways to sustain your career
11. Recognize and use the five phases of the modern event leadership process
12. Identify the strengths, weaknesses, opportunities, and threats of your event
13. Create an accurate blueprint for your event
14. Conduct a comprehensive needs assessment
15. Complete a gap analysis for your event
16. Communicate effectively with event stakeholders
17. Critically integrate Corporate Social Responsibility(CSR)
18. Conduct comprehensive research for your event
19. Identify key sources of information for planning
20. Design a program creatively
21. Establish and manage an effective strategic plan
22. Use emerging technologies to improve and accelerate your planning process
23. Develop and manage the timeline for an event
24. Identify leadership characteristics in an Event Planner and in yourself
25. Make critical decisions and act decisively
26. Solve problems
27. Overcome communication challenges
28. Improve human resource management
29. Recruit excellent staff and volunteers
30. Orient, train, inform, educate, motivate, and inspire staff and volunteers
31. Establish and effective recruitment and promotion plan
32. Create effective organizational charts
33. Develop policies, procedures, and practices
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Improve time management
Benefit from diversifying your staff
Understand basic Event Leadership financial and accounting terminology
Maintain event financial records
Understand and interpret the event balance sheet and income statement
Calculate the break-even point and profit margin for your event
Forecast projected revenues and expenses for your event
Estimate reliable budget goals for your event
Identify sustainable funding for your event
manage your event during turbulent economic times
Plan and allocate your event budget
Produce sustainable events
Reduce your carbon footprint
Pre-cycle
Conserve natural resources and save money
Minimize waste
Employ environmental friendly practices
Reduce use of paper
Implement energy efficiency
Utilize renewable energy
Market your greener event
Create a sustainable bond with local cultures and local economies
Partner with greener suppliers, vendors, and hotels
Develop and implement the design for your event
Develop appropriate resources
Coordinate catering operations
Use trends in event catering
Coordinate technical resources, including lighting, sound, and special effects
Conduct and analyze the site inspection
Develop and construct the production schedule
Anticipate and resolve operational conflicts
Understand the differences between the timeline, productions schedule, resume, and Event
Specification Guide(ESG)
Integrate new technologies in production operations
Reduce cost and increase quality with new technology
Develop and implement event contingency plans
Monitor each element of an event during event operations
Establish and manage efficient registration operations
Coordinate industry and professional speakers
Identify and utilize appropriate amenities
Identify, create, and post informative signs
Develop and awareness of lighting, sound, and video for live events
Use visualization software for events planners and organizers
Conduct event-marketing research
Develop an integrated marketing program
Use the five Ps of event marketing
Incorporate both internal and external marketing programs
Develop retail marketing events
Promote fairs and festivals
Launch new products
Develop, design, and execute print, electronic, and other advertising programs
Develop comprehensive public relations programs
Organize street promotions and creative stunts
86. Develop and manage effective sponsorship programs
87. Create and conduct successful cause/event-related marketing programs
88. Understand the role, scope, and potential of online consumer-generated media to advance your
event
89. Establish a powerful and effective event presence through online social media
90. Differentiate the major advantages in online marketing
91. Maximize event internet marketing opportunities
92. Determine the major types of Web sites and their characteristics
93. Identify, prevent, and correct common mistakes in Web site management
94. Include security and confidentiality for your URL
95. Incorporate special features for your URL
96. Develop and effectively utilize blogs and podcasts to promote your event
97. Measure and evaluate the data collected through your online marketing activities
98. Recognize and comply with standard and customary event regulations and procedures
99. Read, understand, and evaluate legal event documents
100. Understand and comply with the general requirements of U. S. regulations related to the
Sarbanes-Oxley act
101. Access, plan, manage risk management procedures
102. Understand and comply with environmental regulations governing event
103. Comply with regulations governing sponsorship of conferences and meetings
104. Maintain documentary evidence of compliance procedures
105. Develop special events within events to satisfy the needs of all guests and perhaps increase
attendance
106. Organize and conduct appropriate accompanying persons programs
107. Promote principles of inclusiveness throughout your event plan and production
108. Comply with the U. S. Americans with Disabilities Act and other International Equal Access
Regulations
109. Understand the differences between morals, laws, and ethics
110. Identify common ethical problems in the special events industry
111. Avoid certain ethical problems
112. Establish policies and procedures for ethical issues
113. Identify and use industry ethical guidelines
114. Appoint an “ethical brain trust” to guide your ethical decision making
115. Define CSR within the special events industry
116. Contribute to the history and evolution of SCR with your future events
117. Monitor changing social expectations to ensure your events are meeting or exceeding their
responsibility requirements
118. Increase affluence by promoting a fairer economy through socially responsible events
Use the Internet to expand your event’s social influence throughout the world
119. Secure the commitment of your clients, vendors, and sponsors to promote socially responsible
events
120. Identify and liaise with your CSR counterparts in government nongovernmental and other
organizations
121. Ensure that your CSR influence is felt both internally as well as externally
122. Measure and evaluate your event’s social responsibility index
123. Understand the role and scope of emerging technology within the event industry
124. Find resources for efficient technological solutions
125. Use mobile technology to notify, inform, and confirm your guests
126. Establish online transactional platforms for your event
127. Differentiate data processing systems
128. Apply technological solutions to solve problems
129. Establish a 360-degree event experience
130. Advance your Event Leadership career though formal and informal education
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Gain more professional experience to build your resume
Become a Certified Special Event Professional(CSEP)
Earn the credentials you need for employment, promotion, and long-term success
Build both a life and a career
INSTRUCTOR INFORMATION:
Ms. Shouping Liu
(713)718-6072-office
(832)668-6828-cell
shouping.liu@hccs.edu
TEXTBOOK INFORMATION:
Special Events: Creating and Sustaining a New World for Celebration by Dr. Joe Goldblatt; John
Wiley & Sons, Inc. Seventh Edition 2014
ISBN 978-1-118962677-1
LAB REQUIREMENTS:
None
STUDENT WITH DISABILITIES:
Students who require reasonable accommodations for disabilities are encouraged to report to call
(713)718-6164 to make necessary arrangement. Faculty are only authorized to provide accommodations
requested by the Disability Support Services Office.
ACADEMIC HONESTY:
Students are responsible for conducting themselves with honor and integrity in fulfilling course
requirement.
NOTICE: Students who repeat a course for a third or more times may soon face significant tuition/fee
increases at HCC and other Texas public colleges and universities. Please ask your instructor/counselor
about opportunities for tutoring/other assistance prior to considering course withdrawal or if you are not
receiving passing grades.
ATTENDENCE AND WITHDRAWAL POLICY:
1.
Attendance:
A. Students are expected to attend all classes (see college catalog for attendance policy).
B. Students are responsible for all work missed during an absence, and it is the student's
responsibility to consult with instructors for make-up assignments.
C. If a student misses 2 or more consecutive classes(12.5%, including lecture and
laboratory time), he/she may be withdrawn from the course by the instructor. This
policy will be strictly enforced for veterans.
2.
Withdrawal:
It is the responsibility of the student to officially drop or withdraw from a course. Failure to
officially withdraw may result in the student receiving a grade of “F” in the course. A student
may officially withdraw in any of the following ways:
A:
B.
Complete an official withdrawal form at the campus he or she is attending or
any other HCCS campus.
Send a letter requesting withdrawal to:
Registrar
Houston Community College Systems
P. O. Box 667517
Houston, TX 77266-7517
COURSE REQUIREMENTS AND GRADING POLICY:
A.
Tests – Students' performance will be evaluated through true/false, fill in the blank,
and multiple choice questions. To evaluate the student achievement for the stated
objectives he/she will complete two tests and a comprehensive final exam.
B.
Grades:
A = 90-100
B = 80-89
C = 70-79
D = 60-69
F = 59 or below
C.
Final Evaluation Criteria:
Attendance/Participation
Homework Assignment/Class discussion
Exams
Term Project
TESTING:
15%
30%
40%
15%
To be announced in class.
MAKE-UP POLICY:
Only under special circumstances which student could not control and with the instructor's
approval make-up exam will be given.
PROJECTS, ASSIGNMENTS, PROTFOLIOS, SERVICE LEARNING, INTERNSHIPS, ETC.:
To be announced in class.
COURSE CONTENT:
A comprehensive course which covers special events designing. The basic concepts will be covered
through lecture/discussion. Because the course emphasized a practical approach to the events design field,
the class time is taken up with exercises and discussion related to specific operations in the hospitality
industry. Class is also supplemented by out of class projects.
COURSE CALENDR WITH READING ASSIGNMENT
HOMEWORK ASSIGNMENT
(due by next Wed. before class starts at 6PM)
Week 1: 01/20/2016
Course syllabi and Introduction
Week 2: 01/27/2016
Chapter 1
Career Connection & Next Steps on page 41
Week 3: 02/03/2016
Chapter 2
Career Connection & Next Steps on page 74
Week 4: 02/10/2016
Chapter 3
Next Steps on page 112
Week 5: 02/17/2016
Chapter 4
Career Connection & Next Steps on page 137
Week 6: 02/24/2016
Chapter 5
Career Connection & Next Steps on page 168
Week 7: 03/02/2016
Chapter 6
Career Connection & Next Steps on page 213
Week 8: 03/09/2016
Exam 1 (chapters 1 through 6)
Week 9: 03/16/2016
Spring Break Week (03/14/2016 – 03/19/2016)
Week 10: 03/23/2016
Chapter 7
Career Connection & Next Steps on page 255
Week 11: 03/30/2016
Chapter 8
Career Connection & Next Steps on page 290
Week 12: 04/06/2016
Chapter 9
Career Connection & Next Steps on page 312
Week 13: 04/13/2016
Chapter 10
Career Connection & Next Steps on page 346-7
Week 14: 04/20/2016
Chapter 11
Week 15: 04/27/2016
Chapter 12
Week 16: 05/04/2016
Exam 2 (chapters 7 through 12)
Week 17: 05/11/2016
Special Events Project Presentation
one case study
*Last day for administrative/student withdrawals – April 5, 2016
Title IX of the Education Amendments of 1972 requires that institutions have policies and procedures that
protect students’ rights with regard to sex/gender discrimination. Information regarding these rights are on
the HCC website under Students-Anti-discrimination. Students who are pregnant and require
accommodations should contact any of the ADA Counselors for assistance.
It is important that every student understands and conforms to respectful behavior while at HCC. Sexual
misconduct is not condoned and will be addressed promptly. Know your rights and how to avoid these
difficult situations.
Log in to: www.edurisksolutions.org . Sign in using your HCC student e-mail account, then go to the button at
the top right that says Login and enter your student number.