Financial Policies Training:
Use of University Trademarks for
Internal Consumption
(1.13.1)
Effective: November 5, 2010
These PowerPoint slides are intended for training
purposes.
In the event of any discrepancy or interpretation
difference between the policy and the slides,
the policy dictates.
Agenda
Policy Background
Scope of Policy 1.13.1
Items for Internal Consumption
Promotional Items
Required Approvals
Assignment of Rights
Use of a University Trademark
Use of the C-Paw
Inappropriate Uses of University Trademarks
Procedure for Requesting Use of a University Trademark
Available Resources
Policy Background
UC owns and protects
Multiple trademarks including, without limitation, its name, logos, colors,
helmets, uniforms, slogans, mascot, distinctive landmarks, and other
indicia
Licensing program established by the Board of
Trustees
Protects the university’s name and identifying marks
Prohibits unauthorized use of its marks
Controls and monitors use of its trademarks to ensure protection under
trademark laws
UC charges a royalty fee for use of its marks
except
For internal consumption items -andLimited other exceptions on a case-by-case basis
Scope of Policy
Policy 1.13.1
Describes the use of university
marks for internal consumption
Items for Internal Consumption
What are they?
Items that
Are purchased using university funds
Happen to bear a UC trademark
Are used by an employee or org unit in the ordinary course of business
Examples: pens, notebooks, required uniforms
Items produced for an employee/org unit for internal
consumption
May be exempt from the royalty requirement at the discretion of the
director of (Office of Trademarks & Licensing)
Promotional Items
What are they?
Items that
Bear a UC trademark
Are purchased to promote a specific university event
Example: t-shirt given to students or employees for
an event
Promotional items purchased with university funds
Must use a date or event specific design
Must follow appropriate branding guidelines
May be exempt from the royalty requirement at the discretion of the
director (Office of Trademarks & Licensing)
Required Approvals
Prior approval by the Office of Trademarks
& Licensing is required for:
All uses of UC’s trademarks on products
Even if proposed uses do not involve sale of the product
Examples: items for giveaway, items for conferences,
meetings, etc.
Assignment of Rights
Rights for the use of university marks to
another entity:
May be assigned only by the director, Office of
Trademarks & Licensing
May not be assigned or otherwise granted
permission for use by any UC org unit, group or
registered student organization
Use of a University Trademark
Products bearing UC trademarks must:
Incorporate the appropriate trademark designation
symbols (i.e., ® or ™)
Be produced from companies licensed by UC
through the Collegiate Licensing Company (CLC)
For a list of licensed companies, go to the Office of Trademarks & Licensing website
and click on “Licensees.”
Use of a University Trademark
UC trademarks used in conjunction with
the name or trademark(s) of any other
entity:
Require prior written permission of that entity
Require prior approval by UC’s Office of
Trademarks & Licensing
Are limited to instances of compelling institutional
priority
Use of the C-Paw
(and Athletic Marks)
Are approved for use subject to review and
approval by Office of Trademarks &
Licensing:
For the Athletics Department
For athletic-related events on a case-by-case basis
By official student organizations and clubs (i.e., those
recognized by the Office of Student Activities and Leadership Development)
Inappropriate Uses of
University Trademarks
UC trademarks may not be used:
In any manner that suggests or implies the
university’s endorsement
In any way that discriminates or implies
discrimination
In connection with products or designs that
Present an unacceptable risk of liability -ORCould be harmful to the mission or image of the
institution
For examples of such products or designs, go to the Office of Trademarks & Licensing
website and click on “Guidelines.”
Procedure for Requesting Use of a
University Trademark
[Begin this process early to allow sufficient time]
1.
2.
3.
Complete the UC Licensing Internal Request Form.
Submit completed form and artwork to Linda Schoenhoft
(Linda.Schoenhoft@uc.edu).
Office of Trademarks & Licensing reviews request and returns
signed copy of request indicating
(a)
(b)
(c)
4.
Request approved
Request approved with changes and description of required changes
Request is denied along with the reason
For approved requests*, the org unit can place an order with
an approved vendor.
*Note: approval to use a UC trademark does not constitute approval to use
the trademark again, or in conjunction with any other item, or to change the
design in any way, without seeking additional approval.
Available Resources
Office of Trademarks & Licensing:
website: http://www.uc.edu/licensing.html
Internal Request Form: http://www.uc.edu/content/dam/uc/licensing/Docs/UC-Licensing-Internal-Request-Form.pdf
Financial Policies website: www.uc.edu/af/policies
(under Documents) Use
of University Trademarks for Internal Consumption (1.13.1)
Policy questions e-mail:
policyquestions@uc.edu