THE SENATE
PATHWAY APPROVAL REPORT
(Franchised Provision)
A confirmed report of the event held on 27th April 2009 to consider
the approval of the following pathway:
Masters in Business Administration (MBA)
Ashcroft International Business School
Delivery of Pathways at KBU International College, Petaling Jaya,
Kuala Lumpur, Malaysia
Quality Assurance Division
SECTION A – OUTCOME SUMMARY
1.
INTRODUCTION
1.1
The purpose of the event was to consider the franchise of the Masters in Business
Administration (MBA) to KBU International College, Petaling Jaya, Kuala Lumpur,
Malaysia.
1.2
For curriculum management purposes the pathway will be located in the Postgraduate
Programme within the Ashcroft International Business School.
2.
CONCLUSIONS
2.1
The Panel recommends to the Senate the franchise of the following pathway:

Masters in Business Administration (MBA).
Approval, once confirmed, will be for an indefinite period, subject to Anglia Ruskin’s
continuing quality assurance procedures.
Delivery will be both part-time and full-time with two registration periods per year in
September and February respectively, with a minimum cohort size of 10 students and a
maximum cohort size of 30 students. The first intake is likely to be in September 2010.
2.2
The Panel recommends to the Senate the approval of no new modules for delivery.
2.3
Conditions
Approval is subject to the following conditions which were set by the Panel. A copy of the
response must be lodged with the Executive Officer by the date(s) detailed below:
2.3.1
2.3.2
2.3.3
Details of Condition
Deadline
Response to
be considered
by
The Proposal Team shall submit an electronic
version of the revised Pathway Specification
Form (PSF) detailing the modules to be
delivered at KBU International College
(paragraphs 4.8-9 and Appendix 1);
The Proposal Team shall provide a structure
diagram for the first three years of delivery of the
pathway showing the sequence of module
availability, particularly of designate modules, to
full-time and part-time students with two entry
points per year in September and February. The
structure diagram should show module
availability separately for full time and part time
students for each entry point (paragraphs 4.6 &
4.8-9);
The Proposal Team shall review the College’s
current policy regarding feedback to students on
assessed work with a view to providing each
student with a personal copy of the written
feedback on each item of their assessed work in
accordance with Anglia Ruskin’s Senate Code of
Practice on the Assessment of Students
30th June
2009
Panel Chair
30th June
2009
All Panel
members
30th June
2009
All Panel
members
Quality Assurance Division
2
Confirmed
(paragraph 5.2-3).
2.4
Recommendations
The following recommendations for quality enhancement were made by the Panel. A copy
of the responses to the recommendations listed below must be lodged with the Executive
Officer. The Faculty Board for the Ashcroft International Business School will consider the
responses at its meeting of 7th October 2009:
2.4.1
2.4.2
2.4.3
2.4.4
2.4.5
2.5
Details of Recommendation
The Proposal Team at KBU is asked to provide a detailed staff
development plan to support teaching staff in initial delivery of the
MBA with input from senior staff from the Ashcroft International
Business School (including the Deputy Dean, Director of
International Partnerships (Essex). and the KBU Link Tutor, John
Summers). The staff development plan should include
workshops on delivery of the Work Based Learning and Research
Methods modules, assessment criteria at Level 4, and the
management and supervision of the Major Project. It is strongly
recommended that the Pathway Leader at KBU International
College communicates and engages personally with the Pathway
Leaders for the MBA at Anglia Ruskin’s core campuses
(paragraph 4.8, 4.10 & 7.2);
The Proposal Team at KBU is asked to contextualise further the
Student Handbook, in consultation with the Link Tutor, John
Summers, for delivery of the MBA pathway at KBU International
College (paragraph 9.1);
The Proposal Team at KBU is asked to review their current
Curriculum Management Committee arrangements to include the
incorporation of the MBA pathway. It is recommended that the
Proposal Team considers establishing a single Committee to
oversee, on behalf of Anglia Ruskin, all aspects of curriculum
management and delivery for all pathways delivered at KBU
International College leading to Anglia Ruskin awards (the
Director of the Academic Office will provide terms of reference for
this Committee) (paragraph 7.3);
The Proposal Team at KBU is asked to ensure that the most
appropriate Research Methods module for delivery at KBU
International College is included on the PSF for this franchise
arrangement (paragraph 4.9);
The Ashcroft International Business School Pathway Leader for
the MBA is strongly encouraged to review all the entry
requirements for the MBA in view of ongoing concerns that these
do not currently meet the QAA’s Subject Benchmark Statement.
This revision is becoming increasingly important in view of the
franchised delivery of Anglia Ruskin’s MBA by a number of UK
and international partners to a variety of student markets and the
need to ensure a consistent and robust admissions policy which
reflects the expectations of the QAA Benchmark Statement
(proposed revisions will be provided by the Director of the
Academic Office) (paragraph 4.2).
Deadline
18th
Sept.
2009
18th
2009
Sept.
18th
2009
Sept.
18th
2009
Sept.
18th
2009
Sept.
Issues Referred to the Senate (or appropriate standing committee)
The Panel did not identify any institution-wide issues as requiring the attention of the
Senate or the appropriate standing committee of the Senate.
Quality Assurance Division
3
Confirmed
2.6
Commendations
The Panel commended the College on the development of its exciting new Corporate
Business Centre and their investment in additional resources which will be available during
initial delivery of the MBA. The Panel wished the Proposal Team success in their building
planning application for this development.
Quality Assurance Division
4
Confirmed
SECTION B – DETAIL OF DISCUSSION AND PANEL CONCLUSIONS
3
RATIONALE
3.1
KBU International College has been a collaborative partner of Anglia Ruskin University
since 1994 and is approved to franchise five undergraduate pathways in business
disciplines. The College is a private higher education institution established in 1990 by the
First Nationwide Group, which owns and has developed 1000 acres of Bandar Utama,
Petaling Jaya. The College is based in a purpose-built campus on a 13 acre site in Bandar
Utama. KBU International College has one of the highest numbers of 3+0 franchised UK
Honours degrees all fully-accredited by the Malaysian Qualifications Agency (MQA). It is
the first private College to obtain full MQA accreditation for its Engineering and Computing
provision, and was granted the coveted Multimedia Super Corridor (MSC) status by the
Multimedia Development Corporation (MDC).
3.2
In the past 20 years the business environment in Malaysia has experienced significant
challenges in terms of competition. Employers are looking for managers with excellent
leadership and managerial skills as well as superior analytical and critical thinking abilities.
As a result, organisations in Malaysia are increasingly seeking to employ MBA graduates
that are expected to possess sound knowledge of international business, strong analytical
ability and good leadership and management knowledge and skills. Managers with MBA
qualifications have a competitive edge over other candidates for promotion to senior posts.
Demand for MBA education from the corporate sector in Malaysia is expected to continue
despite the global economic turmoil which has affected many students, graduates and
companies. The job market for new graduates has become increasingly competitive and
many people staff with first degrees will want to enhance their qualifications and knowledge
base by obtaining a higher degree such as an MBA. By offering the Anglia Ruskin MBA,
KBU International College can expand its portfolio of pathways and offer students a choice
to complete a UK MBA locally at a more affordable cost than that available to them in the
UK.
3.3
The Proposal Team tabled a further paper outlining their strategic rationale for the MBA
franchise proposal. The College had identified several sources of demand as follows:
i. the College’s internal market from Anglia Ruskin undergraduates;
ii. an international market from Iran, Sudan and Central Asia in particular;
iii. the local commercial sector. KBU is situated within a Cyber City, in a good
geographical location to recruit from neighbouring businesses.
Malaysia is experiencing a slow-down in its economy currently but not a recession.
However, many individuals, from international or multinational companies are looking to
retrain or to extend their academic qualifications.
3.4
The Panel noted the 18 month lead-in to delivery of the pathway. The Proposal Team
confirmed that it wished to commence delivery of the MBA pathway in September 2010.
This was a strategic decision which would provide the College with ample time to secure
MQA approval and to advertise the new pathway. In addition the first cohort of students
would benefit from the facilities in the College’s proposed new building [c.f. paragraph 6.1].
4
CURRICULUM DESIGN, CONTENT AND DELIVERY
4.1
The Proposal Team confirmed that introduction of the MBA signalled a strengthening of the
partnership between the College and Anglia Ruskin. The pattern of delivery of the MBA
would mirror the delivery of the pathway at Anglia Ruskin’s campuses in the UK. Two
intakes per year, in September and January, were proposed with an intention to deliver in
both full- and part-time modes. Ongoing dialogue between the proposed KBU delivery
Quality Assurance Division
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Confirmed
team and the Faculty’s MBA delivery team was considered to be essential to the successful
delivery of this pathway.
4.2
The Panel noted that the pathway entry requirements, as specified on the PSF, did not
make it explicit that applicants should have at least two years’ work experience. The
Ashcroft International Business School was strongly recommended to reconsider the entry
requirements in accordance with the Quality Assurance Agency’s (QAA) benchmark
statements.
4.3
The Panel was advised of the anticipated international market for the College’s MBA
franchise. The Proposal Team confirmed that its student profile is approximately 70%
Malaysian and 30% international. The College has approximately 120 Iranian students
registered currently. 80% of these students are mature [approximately 30 years old] with
work experience and are seeking both postgraduate study and a UK qualification. The
College’s Chinese students also have work experience so the Proposal Team foresaw no
difficulties in meeting the pathway’s entry requirement of two years’ work experience.
4.4
The Panel continued the discussion by querying international students’ English language
proficiency. The Proposal Team confirmed that the pathway’s IELTS score entry
requirements of 6.5 would be adhered to and that applicants who did not meet the IELTS
6.5 requirement would be required to pass the College’s intensive English language
programme before registering for the MBA. The Panel recommended that ongoing English
language support be integrated into the early part of the pathway delivery to ensure that
students continue to enhance their English language proficiency as appropriate.
4.5
The Proposal Team confirmed that it would seek a minimum cohort size of 10 students but
anticipated that registrations would exceed this. They intended to cap cohort numbers at
30 students to ensure an effective learning experience.
4.6
The Panel queried the teaching pattern for full- and part-time students. The Proposal
Team confirmed that teaching of the MBA would be held on Friday evenings and during
weekends for part-time students. The Proposal Team anticipated that full-time students
would also have part-time jobs so weekend delivery would benefit all students. The
students would be co-taught and their mode of study would be defined by the pace of their
credit accumulation. The full-time MBA would take 15 months to complete and the parttime MBA would take two-and-a-half years. The Proposal Team confirmed that if there
were sufficient full-time registrations the College would consider delivering the MBA during
Monday to Friday. The College was aware of the possible negative impact on international
students’ visas if only weekend study was available. However, the Proposal Team
confirmed that the student visa criteria specified the number of hours of attendance for
teaching but did not prescribe any particular days of the week.
4.7
There was discussion about the anticipated differences in learning and teaching strategies
at undergraduate and postgraduate levels.
The Proposal Team explained that
postgraduate study involved greater integration and analysis of theory and practice along
with more problem-based learning. It was agreed that postgraduate students’ expectations
were different with students demonstrating more independent and self directed learning
rather than a didactic approach to teaching and learning.
4.8
The Panel queried the designate modules chosen for franchise delivery at the College.
The Proposal Team explained that the designate modules chosen offered variety but
agreed that it would uneconomical to offer the full range in the first instance. A limited
choice of modules would be available to the early cohorts. The Proposal Team confirmed
that the compulsory modules provided a broad understanding of the key principles of
management. The designate modules proposed had been chosen to fit the Malaysian
market. The Panel questioned how the Proposal Team intended to deliver the Work-Based
Learning Module, particularly if students were not in employment.. It was confirmed that
Quality Assurance Division
6
Confirmed
normally in the UK, the lack of salaried employment is overcome by the organisation of a
placement. Alternatively, students may undertake an individually-negotiated literaturebased project. The Proposal Team confirmed that the Work-Based Learning Module would
not be delivered immediately until its supervisory requirements were better understood.
However, they were certain that it would be an attractive module to Malaysian students.
4.9
The Panel queried why the proposed Research Methods for Managers module did not
have an explicit international dimension. Following discussion the Panel recommended
that the Proposal Team consider using Research Methods for Managers in an International
Context. The Proposal Team noted that the MBA delivery in Cambridge used the standard
research methods module despite the international profile of its students, and that the
standard module is also delivered in Trinidad. However, the Proposal Team agreed to
compare the two modules and confirm the most appropriate to KBU International College.
4.10
The Proposal Team confirmed that the KBU dissertation supervisor would be students’
main contact during their Postgraduate Major Project. A supervisory counterpart within the
Ashcroft International Business School (AIBS) would be supporting the KBU supervisor
primarily rather than the students. Ethics approval of students’ proposals would be
undertaken.
5
ASSESSMENT STRATEGY
5.1
The Panel noted that the proposed assessment strategy for the pathway was in
accordance with that stipulated in the Module Guides.
5.2
Current practice with the undergraduate modules requires first marking of students’ scripts
to be undertaken by KBU tutors. A sample of 10% of marked scripts is then sent to Anglia
Ruskin for internal moderation. The sample is then returned to the College and students
may then view their marked scripts and discuss them. The Proposal Team explained that
while students are able to see their marked scripts, the original scripts must be retained by
the College for MQA inspection. Tutorials to discuss their scripts are available if required.
It was envisaged that his practice would be continued for the MBA also.
5.3
The Proposal Team confirmed that students are required to download their assignment
coversheets from the Anglia Ruskin web portal. Once the assessment process is
completed, these are also retained with the relevant scripts for the MQA’s inspection. The
Panel was concerned that students did not receive personal copies of the assessment
feedback forms to enhance their performance in subsequent modules. The Panel strongly
recommended that the assignment coversheets at least should be copied and distributed to
students for their information and reference.
5.4
The Panel questioned the Proposal Team’s strategy to prevent and identify plagiarism.
The Proposal Team asserted that the College registers students with a strong academic
background and so the likelihood of them plagiarising is reduced. The College is proud of
its high percentage of First Class Honours but is not complacent. Tutors are vigilant when
marking scripts and any student whose script is queried must provide evidence of their
references. Vivas are also offered to students so that they can demonstrate detailed
understanding of the assessment and their referenced sources. One module to be offered
at the College is assessed by examination. The Panel recommended introducing the use
of Turn-It-In software to assist tutors in identifying plagiarised text.
6
STAFFING, LEARNING RESOURCES AND STUDENT SUPPORT
6.1
The Proposal Team presented the details of the new building project which was intended to
be completed in 2011. A 4,000 ft2 building is proposed, situated at the back of the campus
Quality Assurance Division
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Confirmed
plot, including sport and business facilities. It was noted that local authority approval was
still awaited. It was the College’s intention that the new building would provide an excellent
environment for the delivery of postgraduate and professional development education. The
College also wished to bring its student accommodation into a campus hostel. The College
hostel is five minutes away currently.
6.2
The College’s Librarian confirmed that the Library holds 20,000 texts. The College fully
intends to buy the appropriate recommended texts prior to commencement of the MBA.
Students would also have access to the Anglia Ruskin digital library and e-Vision.
6.3
The Panel considered the tutor allocation to the modules proposed for franchise. The
Proposal Team confirmed that they would be making further academic staff appointments.
The MQA requires tutors to hold a PhD to teach on a postgraduate award. Another two
tutors with PhDs are therefore required to support the delivery of the MBA. It was noted
however that the Pathway Leader is not required to hold a Doctorate. Many of the tutors
worked as senior managers in businesses alongside their tutor responsibilities so their
experience of business issues is current and real. Cristal Lee will be the interim Pathway
Leader. The Pathway Leader at KBU fulfils the student administration functions. KBU’s
Module Leaders advise students on individual modules’ requirements. A mentor/mentee
system is in place.
6.4
The Panel was invited to take a tour of the College’s physical resources. The Panel viewed
several large lecture theatres which can hold approximately 150 students. The Proposal
Team explained that these lecture theatres were well-used. . The Library was visited with
approximately 20 PCs available to students, 2 photocopiers and study areas. The Library
is not open at weekends currently. However, the Proposal Team confirmed that the
proposed new building would provide better access to students during the weekend. The
Proposal Team confirmed that many students have their own laptops on which they prefer
to work. The Panel was invited to view the IT suites – one a specialist multimedia suite and
one an open-access suite. The Panel also visited the College’s Student Services
Department which provides students with a Common Room equipped with soft chairs, table
tennis and table football. The Proposal Team explained that the College’s Student
Counselling Department offers students’ pastoral care. The Panel was also shown the
College’s canteen. The Proposal Team confirmed that students also use the food outlets in
the Centre Point shopping centre across the road from the College.
6.5
The Proposal Team agreed that e-mail communication is imperative for ensuring
discussion amongst the teaching team and the sharing of Module Guides. The Proposal
Team noted that tutors do not have the access to the Anglia Ruskin digital library currently.
This can restrict their ability to recommend further reading materials to students. The
Panel Chair confirmed that tutor access for teaching staff in partner institutions had been
the subject of considerable discussion within Anglia Ruskin and that software licencing
regulations prevented staff who were not Anglia Ruskin’s employees from accessing such
resources. There was potential for Partners to purchase their own licences for the
materials. Further guidance would be provided to the College.
7
QUALITY ASSURANCE AND ENHANCEMENT
7.1
The Proposal Team confirmed that it had always enjoyed a supportive relationship with
Anglia Ruskin colleagues. The Panel queried how communication and collaboration with
the Faculty regarding delivery of the current undergraduate pathways was undertaken.
The Proposal Team explained that local Module Leaders contact the Faculty’s Module
Leaders in the first instance to request teaching materials, sample case studies, sample
assessments and the marking criteria. If possible, a range of previously-marked scripts
was also requested to enable tutors to gauge the academic levels of attainment.
Quality Assurance Division
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Confirmed
7.2
The Proposal Team confirmed that AIBS’ Deputy Dean, Director of International
Partnerships (Essex) and the KBU Link Co-ordinator would be the most likely colleagues to
visit the College. All have strong personal experience in postgraduate delivery. Particular
MBA tutors from the Faculty would visit if and when necessary. Staff development
activities in adult learning had already been identified as required.
7.3
The Proposal Team confirmed that Programme Committee meetings would be held, as
they are currently for its Anglia Ruskin undergraduate provision. Minutes are posted on a
noticeboard to provide students with feedback on the issues they have raised. The College
has three Programme Committees currently, although they are often merged into one
meeting. Each year of a pathway is represented by a Year-based Co-ordinator. The Panel
suggested that the Proposal Team consider a single Anglia Ruskin Curriculum
Management Committee to oversee all Anglia Ruskin pathways once the MBA is
introduced.
7.4
The Proposal Team confirmed that delivery of the MBA would eventually be relocated from
the College’s Business School to the College’s proposed Postgraduate Centre [c.f.
paragraph 6.1] but with the Head of School of Business, Hospitality & Tourism
Management and colleagues continuing to deliver and manage the curriculum. Corporate
training would also be delivered in the proposed Centre and the Proposal Team anticipated
opportunities for sharing of ideas across the disciplines.
8
NATIONAL, PROFESSIONAL AND STATUTORY BODY REQUIREMENTS
8.1
The Panel noted that the Pathway is not subject to any national, professional and statutory
body requirements although the College would require MQA approval
9
DOCUMENTATION
9.1
The Panel thanked the Proposal Team for the franchise approval documentation submitted
which was very helpful and informative. The Student Handbook focussed unduly on Anglia
Ruskin and the Panel suggested that KBU students would benefit from more localisation of
the content.
10
CONFIRMATION OF STANDARDS OF AWARDS
10.1
The Panel confirmed that the proposed franchised delivery of the MBA at KBU International
College satisfied the University’s Academic Regulations with regard to the definitions and
academic standards of Anglia Ruskin awards and, hence, the QAA’s Framework for Higher
Education Qualifications.
DRAFT
UNCONFIRMED
CONFIRMED
FILE REF
OFFICE FILE REF
Quality Assurance Division
9
17 May 2009
12 June 2009
13 July 2009
J:\Services\Academic Office\Quality Assurance
Division\Events\2008-09\AIBS\BU07 MBA at KBU
International College\Reports\KBU MBA report
lad-mfm v
AIBS/PG/89/Franchise of MBA to KBU
International College
Confirmed
SECTION C – DETAILS OF PANEL MEMBERSHIP AND PROPOSAL TEAM
Internal Panel Members:
Prof. Lesley Dobrée (Chair)
Deputy Vice-Chancellor (Academic)
Jacqui McCary
Learning & Teaching Adviser and Acting Director of Studies
(Cambridge)
Faculty of Science & Technology
Malcolm Morrison
Director of Academic Office
External Panel Members:
Dr Jackie Stephen
Assistant Director, School of Flexible & Partnership Learning
University of Derby
Executive Officer:
Claire Moorey
Faculty Quality Assurance Officer (Ashcroft International Business
School)
Quality Assurance Division, Academic Office
Technical Officer:
Alex Toole
Academic Regulations Officer
Quality Assurance Division, Academic Office
Peter Worker
Deputy Head of Quality Assurance Division (Essex)
Academic Office
Members of Proposal Team:
Dato’ Teo Chiang Liang
Chief Executive Officer
KBU International College
Mr See Hoon Peow
Principal
KBU International College
Mr Teh Kang Hai
Deputy Principal
KBU International College
Mr Liew Wai Fan
Registrar
KBU International College
Ms Wendy Wong
Quality Assurance Director
KBU International College
Ms Cristal Lee
Head of School of Business, Hospitality & Tourism Management
KBU International College
Quality Assurance Division
10
Confirmed
Ms Cheryl Chan
Deputy Head of School of Business, Hospitality & Tourism
Management
KBU International College
Dr Christine Lee
Deputy Head of School of Engineering & Computing
KBU International College
Ms Norlidah Yusoh
Librarian
KBU International College
Mr Lim Yew Choy
Corporate Communication Manager
KBU International College
Mr Chan Joe Jim
Marketing Manager
KBU International College
Mr Lawrence Arokiasamy
Lecturer
KBU International College
Mr Sathish Govind
Lecturer
KBU International College
Ms Shoba Gunarasa
Lecturer
KBU International College
Mr Ravindran Kothandapani
Lecturer
KBU International College
Ms Vivien Lin
Lecturer
KBU International College
Mr Gopal Perumal
Lecturer
KBU International College
John Summers
Senior Lecturer (Human Resource Management)
Ashcroft International Business School
Quality Assurance Division
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Confirmed
SECTION D – OUTCOME DATA
Programme
Department
Faculty
Collaborative Partner
New/amended Awards
Approved (nb intended awards
Chelmsford
Chelmsford
Ashcroft International Business School
KBU International College
Title(s) of Named Pathway(s)
Attendance mode
and duration
only, not intermediate awards)
MBA
Full-time – 1 year
Part-time – 2 years
Business Administration
Validating body (if not Anglia Ruskin University)
Professional body accreditation
Proposal Team Leader
Month and Year of the first intake
Standard intake points
Maximum and minimum student numbers
Date of first Conferment of Award(s)
Any additional/specialised wording to appear on
transcript and/or award certificate
Date of next scheduled Periodic Review
Awards and Titles to be deleted (with month/year of last
regular conferment)
Not applicable
Not applicable
Ms Cristal Lee
September 2010
September and February
10 min.; 30 max. per cohort
September 2011
None
2009/10
None
NEW MODULES APPROVED
None.
Quality Assurance Division
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Confirmed
FOR FRANCHISE APPROVALS ONLY: LIST OF MODULE TUTORS AND MODULE CODES & TITLES
(FOR INCLUSION IN THE REGISTER OF TEACHING STAFF)
Lawrence Arokiasamy
Cheryl Chan
Dr Elaine Chew
Chew Hew Chin
Michael Ezhangoa
Satish Govind
Shoba Gunarasa
Dr Mohd Khariy
Ravindran Kothandapani
Dr Christine Lee
Cristal Lee
Vivien Lin
Stephanie Loo
Gopal Perumal
Robert S/O M Seenivasan
Quality Assurance Division
BC430998S Postgraduate Major Project; BC460998S Postgraduate Major
Project; BC415020S Research Methods for Managers
BC415048S Organisational Behaviour; BD415032S Work Based Learning
Module
BC430998S Postgraduate Major Project; BC460998S Postgraduate Major
Project; BC415020S Research Methods for Managers
BC415016S Operations Management
BB415025S International Strategic Financial Management; BB415027S
Strategic Management Control Systems
BC415048S Organisational Behaviour; BD415032S Work Based Learning
Module
BC415006S Entrepreneurship & Innovation; BD415021S International
Marketing; BC415041S Strategic Management
BC430001S Dynamics of Strategy; BC415018S Organisational
Transformation; BC415041S Strategic Management
BD415002S Employee Relations; BD415035S Human Resource
Management Practice
BD415022S Internet Marketing; BD415009S Managing Information for
Competitive Advantage
BB415030S Financial Statement Analysis; BB415027S Strategic
Management Control Systems
BD415022S Internet Marketing; BD415029S Strategic Marketing
Management
BC430001S Dynamics of Strategy; BD415021S International Marketing;
BC415019S Project Management; BD415029S Strategic Marketing
Management
BB415025S International Strategic Financial Management; BD415032S Work
Based Learning Module
BB415030S Financial Statement Analysis; BD415009S Managing
Information for Competitive Advantage
13
Confirmed
Technical Report- Franchise of MBA to KBU
1)
Module Definition Forms (MDF)
Level 4
Module
Code
Module Title
New/Existi
ng
Credits
BD415029S
Strategic Marketing
Management
Existing
15
Compulsory
BD415035S
Human Resource Management
Practice
Existing
15
Compulsory
BD415030S
Financial Statement Analysis
Existing
15
Compulsory
BD415048S
Organisational Behaviour
Existing
15
Compulsory
BC415041S
Strategic Management
Existing
15
Compulsory
BC415020S
Research Methods for
Managers
Existing
15
Compulsory
BC430998S
Postgraduate Major Project (60
Credits)
Existing
60
Compulsory (Option A)
BC460998S
Postgraduate Major Project (30
Credits)
Existing
30
Compulsory (Option C)
BD415022S
Internet Marketing
Existing
15
Designate
BD415021S
International Marketing
Existing
15
Designate
BD415025S
International Strategic Financial
Management (* see below)
Existing
15
Designate
BD415027S
Strategic Management Control
systems
Existing
15
Designate
BD415002S
Employee Relations
Existing
15
Designate
BD415035S
Human Resource Management
Practice
Existing
15
Designate
BD415016S
Operations Management
Existing
15
Designate
BD415009S
Managing Information for
Competitive Advantage
Existing
15
Designate
BD415006S
Entrepreneurship and
Innovation
Existing
15
Designate
BD415019S
Project Management
Existing
15
Designate
BD415032S
Work-Based Learning Module
Existing
15
Designate
BC430001S
Dynamics of Strategy
Existing
30
Designate
BC415018S
Organisational Transformation
Existing
15
Designate
2)
Pathway Specification Form (PSF)
Award
MBA
Compulsory/Designate
Pathway Title
MBA
Quality Assurance Division
Required amendments
3.
7.
26.
26.
Add KBU as location of delivery
Add KBU pathway leader to list
Add KBU structure diagram
Module BD415025S is listed as ‘International Strategic Financial
Management’ in its MDF and in the KBU course structure, but is listed
as ‘Strategic Financial Management’ in the PSF.
Appendix 1
3)
Course Structure at KBU
The Course Structure proposed for KBU (below) is consistent with the award requirements as described in
the PSF (section 24-, page 9). The compulsory modules have been selected from the designate lists in
semester one of the Anglia Ruskin course structure (page 12-13 of the PSF). The list of designated modules
is restricted from that offered at Anglia Ruskin, but is consistent with the requirements for the award.
The PSF prescribes three ‘Masters Options’ (A, B and C) around the Project Module (at 60, 45 and 30
credits respectively), of which KBU propose to offer two (A and C at 60 and 30 credits respectively). By
offering Research Methods for Managers as a compulsory module, the KBU structure meets the award
requirements in Masters Options A and C.
NB For KBU, Research Methods for Managers is a compulsory module delivered in semester 2. In the
pathway structure for delivery at Anglia Ruskin, students undertaking Masters Options B and C are asked to
take Research Methods for Managers OR Research Methods for Managers in an International Context
alongside the Major Project in semester 3. However, this appears to be an issue of timing and NOT
specifically a requirement of the award, as there are no co-requisites listed in the relevant MDFs.
Postgraduate Certificate
S1
BD415029S Strategic Marketing
Management
BC415048S Organisational
Behaviour (15)
BB415030S Financial Statement Analysis
(15)
BD415035S Human Resource Management
Practice (15)
Postgraduate Diploma
S2
BC415041S Strategic Management
(15)
BC415020S Research Methods for
Managers (15)
Designated Modules (15)
Designated Modules (15)
Masters (choice of option A or C)
Option A
S3
BC460998S Postgraduate Major Project (60)
Option C
Designated module (15)
Designated module (15)
S3
BC430998S Postgraduate Major Project (30)
Designated modules
BD415022S Internet Marketing (15)
BD415021S International Marketing (15)
BB415025S International Strategic Financial Management (15)
BB415027S Strategic Management Control Systems (15)
BD415002S Employee Relations (15)
BC415016S Operations Management (15)
BD415009S Managing Information for Competitive Advantage (15)
BC415006S Entrepreneurship and Innovation (15)
BC415019S Project Management (15)
BD415032S Work Based Learning Module (15)
BC430001S Dynamics of Strategy (30)
Quality Assurance Division
15
Confirmed
Appendix 1
BC415018S Organisational Transformation (15)
4)
Synchronicity of Delivery Patterns
There does not appear to be any problem in terms of synchronising KBU delivery with that at Anglia Ruskin.
The compulsory modules offered in Semesters 1 and 2 are consistent with the semester 1 and 2 offering at
Anglia Ruskin.
KBU designate modules occur in semester 2 and also in semester 3 under Option C. This appears to be
consistent with the offering at Anglia Ruskin.
However, the documentation does not appear to provide an Academic Calendar with details of semester
dates, assessment, intakes etc. Without this information it is difficult to be sure that delivery will fully
synchronise with Anglia Ruskin’s delivery.
Peter Worker
Deputy Head of Quality Assurance Division (Essex)
24 April 2009
Quality Assurance Division
16
Confirmed