Library Treasure Hunt Or How to Research Your Industry and Company Use Authoritative Sources Use…. Be suspicious of….. Standard Industry Data Government Data Reviewed published sources Websites that pop up on Google searches Company websites Random consultants If its is in the library it is probably a good source. Treasure Map of the Library http://library.csun.edu/ http://library.csun.edu/kbanderson/ Defining Your Industry When you select an industry for study you need to define it. NAICS (North American Industry Classification) or Mergent can help you. Lets Try Airlines Lets Use the Treasure Map http://library.csun.edu/kbanderson/ Go to websites Favorite Business Site NAICS Type in Airlines Lets Find Some Resources for My Industry Paper My industry is Airlines My interest is Costs The Research Process Go to the library via CSUN web site: www.csun.edu Sign in Choose articles and data bases Choose a Field: Business and Economics Choose a Data Base ABI/Inform Enter Search term: Airline Industry + Costs Limit Time Period Choose Full Text If you only use information you find in a Google search you won’t get a B.