Library Treasure Hunt
Or How to Research Your Industry and
Company
Use Authoritative Sources
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Use….
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Be suspicious of…..
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Standard Industry Data
Government Data
Reviewed published sources
Websites that pop up on Google searches
Company websites
Random consultants
If its is in the library it is probably a good source.
Treasure Map of the Library
 http://library.csun.edu/
 http://library.csun.edu/kbanderson/
Defining Your Industry
 When
you select an industry for study you
need to define it.
 NAICS (North American Industry
Classification) or Mergent can help you.
 Lets Try Airlines
Lets Use the Treasure Map
 http://library.csun.edu/kbanderson/
 Go
to websites
 Favorite Business Site
 NAICS
 Type in Airlines
Lets Find Some Resources for My
Industry Paper
 My
industry is Airlines
 My interest is Costs
The Research Process
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Go to the library via CSUN web site:
www.csun.edu
Sign in
Choose articles and data bases
Choose a Field: Business and Economics
Choose a Data Base ABI/Inform
Enter Search term: Airline Industry + Costs
Limit Time Period
Choose Full Text
If you only use information
you find in a Google search
you won’t get a B.