Group # and Industry:___________________________
Grade______
GBUS 600 Industry Analysis
Written Report Evaluation
Each item is rated on the following five point scale
Excellent
4
Good
3
Fair
2
Poor
1
Missing
0
Content:
1.
____ Clearly defines and describes the industry, and describes its products, structure, suppliers, history
and role in the market.
Comment:__________________________________________________________________________
___________________________________________________________________________________
2.
____ Identifies and describes major competitors in the industry.
Comment:__________________________________________________________________________
___________________________________________________________________________________
3. ____ Identifies and describes the major customer and/or consumer segments in the industry.
Comment:__________________________________________________________________________
___________________________________________________________________________________
4.
____ Describes how companies in the industry are structured and organized.
Comment:__________________________________________________________________________
___________________________________________________________________________________
5.
____ Identifies key issues facing the industry such as: regulation, technological change, supplier
problems, international competition, and describes how issues evolve over time, using Porter's Five
Forces analysis.
Comment:__________________________________________________________________________
___________________________________________________________________________________
6.
____ Identifies key strategies the industry is using to cope with the issues identified.
Comment:__________________________________________________________________________
___________________________________________________________________________________
7.
____ Discusses the industry’s future thoughtfully, considers macro-economic variables.
Comment:__________________________________________________________________________
___________________________________________________________________________________
8.
____ Overall makes good use of available industry data to back up analysis, demonstrating complete
research from reputable sources.
Comment:__________________________________________________________________________
___________________________________________________________________________________
9.
____ Content Overall.
Comment:__________________________________________________________________________
__________________________________________________________________________________
___________________________________________________________________________________
Physical Appearance of the Paper
1.
____ Logical organization that reinforces key findings. Includes correct headings, margins, table and
graph format, footnotes and references.
Comment:__________________________________________________________________________
___________________________________________________________________________________
2.
____ Clear correct writing: correctly cites and references sources, complete sentences, no run-on
sentences, specialized words and terms are defined, correct spelling, punctuation, grammar, etc.
Comment:__________________________________________________________________________
___________________________________________________________________________________
3.
____ Well-written: coherent, fluent, effective writing.
Comment:__________________________________________________________________________
___________________________________________________________________________________
4.
____ Paper includes a concise and cogent one-page executive summary.
Comment:__________________________________________________________________________
___________________________________________________________________________________
5.
____ Overall physical appearance.
Comment:__________________________________________________________________________
___________________________________________________________________________________