Miami-Dade Community College
Enrollment Management
Presentation to
The College Leadership
August 19, 2002
MediaServices
ServicesNorth
NorthCampus
CampusFeb
Feb2001
2001
Media
Enrollment Management
Definition:
A comprehensive plan focusing
on both recruitment and retention
to guide an institution toward
reaching its desired enrollment state.
Media Services North Campus Feb 2001
Guiding Principles
Enrollment Management
• is for the long term
• requires commitment to a plan
• has specific goals and objectives
• requires investment of resources
• evaluates every activity
• uses data for decision making
Media Services North Campus Feb 2001
Demographic and academic
characteristics of our students
•
•
•
•
•
•
•
Media Services North Campus Feb 2001
Members of a minority group
A first language other than English
Lower placement scores
Attend part time
Work while enrolled
Frequently an older student
First in the family to attend college
Good News and Bad News
The good news…
• Credit enrollment is up
• Headcount is up
• Retention is up
But,
• AA and AS graduates are down
• The number of students
transferring without a degree is high
• Performance based dollars are down
Media Services North Campus Feb 2001
Goal
Establish Measurable Goals
for Recruitment and Retention
1.
Campus-based plans have been developed
which include
• Measurable goals
• Identification of target groups
and strategies
• College wide adoption of
successful campus strategies
Media Services North Campus Feb 2001
Goal
2.
Identify Significant Groups to
Target for Recruitment and Retention
• Attract and retain academically prepared students
• Improve student performance in key
courses and programs
• Target programs with high volume and
high attrition such as
1. Mathematics
2. College Prep
3. ESL
• Increase the number of program completers
Media Services North Campus Feb 2001
Goal
2.
Identify significant groups to target for
recruitment and retention (con’t.)
Determine the type of students to target:
• For example, students enrolling less than 2
years after high school seem to graduate in the
shortest amount of time.
Media Services North Campus Feb 2001
< 2 yrs.
2-6
7-11
>11 yrs.
3.25
years
3.77
years
4.0
years
3.76
years
Goal
2.
Identify significant groups to target for
recruitment and retention (con’t)
• Yet, students who enroll several years after
high school have the highest
grade point average.
Media Services North Campus Feb 2001
< 2 yrs.
2-6
7-11
>11 yrs.
2.16
GPA
2.35
GPA
2.47
GPA
2.52
GPA
Goal
3.
Implement a system for
evaluating services
• Prominent role of Service Excellence
• Expand the use of surveys:
- Enrolled Student Surveys conducted
every 2 years
- Graduating Student Survey to be
conducted next in 2002-03
• Use “Point of Service” surveys
Media Services North Campus Feb 2001
Goal
3.
Implement a system for
evaluating services (con’t)
Focus groups conducted with students in
- Mathematics
- College Prep
- ESL/ENS
As well as parents and high school seniors
Focus group information has been used
- by the Math Roundtable
- by programs funded by
Learning Innovations
- in new faculty orientation
Media Services North Campus Feb 2001
Goal
4.
Identify the retention rate and
performance of students in key courses
• Identify key courses and programs with
high attrition and/or low success
For example, these are the classes with
the lowest pass rates:
• MAT 1033
• MAC 1105
• BSC 2085
• MAC 2233
• PSC 1515
44.2%
46.8%
55.8%
55.9%
57.4%
Source: IR Research Note, March 2, 2001
Media Services North Campus Feb 2001
Goal
5.
Implement system to collect, analyze and
report recruitment and retention data
• Determine what information to collect and
how; use the data to make decisions
• Get information easily into the hands of
those who can use it (especially faculty
and staff)
• Develop system that easily tracks
students from initial inquiry to graduation
• Collect constant feedback from students,
faculty and staff
Media Services North Campus Feb 2001
Implement system to evaluate
the effectiveness of
recruitment and retention activities
Goal
6.
•
Establish baseline measures
•
Use them to determine effectiveness of
strategies and activities
•
Determine enrollment yield and
completion rates of students by
relevant factors/ categories
Media Services North Campus Feb 2001
Activities for this year include…
•
Implementation of recruitment and retention plans
•
Developing empirically derived profiles of
successful students
•
Establishing a process for changing
prospects into admitted/enrolled
students
Media Services North Campus Feb 2001
Other activities for this year include…
•
Designing a better process for re-enrolling current
students
•
Develop a system to respond to and track inquiries
•
Conduct additional focus groups with
- Students in Allied Health & Nursing
- Students transferring after
earning a degree
- Students transferring before
earning a degree
- Faculty and staff
Media Services North Campus Feb 2001
Learning Agenda
Innovations in Student Services
• Elicit proposals for innovative programs
• Must be focused on student outcomes consistent
with established priorities
• Approximately $200,000 potentially
available
• Collaborations across departments
and campuses are encouraged.
Media Services North Campus Feb 2001