Miami-Dade Community College
Enrollment Management
Presentation to
The Board of Trustees
March 19, 2002
MediaServices
ServicesNorth
NorthCampus
CampusFeb
Feb2001
2001
Media
Enrollment Management
Definition:
A comprehensive plan focusing
on both recruitment and retention
to guide an institution toward
reaching its desired enrollment state.
Media Services North Campus Feb 2001
Demographic and academic
characteristics of our students
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Media Services North Campus Feb 2001
Member of a minority group
A first language other than English
Lower placement scores
Attending part time
Working while enrolled
Being an older student
First in the family to attend college
Goal
Establish measurable goals
for recruitment and retention
1.
Campus-based planning is currently underway to
develop these goals:
• First draft will be ready by April 1, 2002.
• Plans will include target groups, strategies,
and measurable outcomes.
• College wide priorities will be established.
• Successful campus strategies will be
adopted college wide.
Media Services North Campus Feb 2001
Goal
2.
Identify significant groups to
target for recruitment and retention
• Attract and retain academically prepared students
• Improve student performance in key
courses and programs
• Target programs with high volume and
high attrition such as
1. Mathematics
2. College Prep
3. ESL
Media Services North Campus Feb 2001
Goal
2.
Identify significant groups to target for
recruitment and retention (con’t.)
Determine the type of students to target:
• For example, students enrolling less than 2 years
after high school seem to graduate in the
shortest amount of time.
Media Services North Campus Feb 2001
< 2 yrs.
2-6
7-11
>11 yrs.
3.25
years
3.77
years
4.0
years
3.76
years
Goal
2.
Identify significant groups to target for
recruitment and retention (con’t)
• Yet, students who enroll several years after
high school have the highest
grade point average.
Media Services North Campus Feb 2001
< 2 yrs.
2-6
7-11
>11 yrs.
2.16
GPA
2.35
GPA
2.47 GPA
2.52
GPA
Goal
3.
Implement a system for
evaluating services
• Every service needs to be evaluated
• Expand the use of surveys:
- Enrolled Student Surveys conducted
every 2 years
- Graduating Student Survey to be
conducted next in 2002-03
• Use “Point of Service” surveys
Media Services North Campus Feb 2001
Goal
3.
Implement a system for
evaluating services (con’t)
Focus groups conducted with students in
- Mathematics
- ESL
- College Prep (in progress)
- Transferring students with and without a
degree (planning stage)
Focus group information already in use
- by the Math Roundtable
- in new faculty orientation
Media Services North Campus Feb 2001
Goal
4.
Identify the retention rate and performance
of students in key courses
• Identify key courses and programs with
high attrition and/or low success
For example, these are the classes with the
lowest pass rates:
• MAT 1033
• MAC 1105
• BSC 2085
• MAC 2233
• PSC 1515
44.2%
46.8%
55.8%
55.9%
57.4%
Source: IR Research Note, March 2, 2001
Media Services North Campus Feb 2001
Goal
5.
Implement system to collect, analyze and report
recruitment and retention data
• Determine what information to collect and how;
use the data to make decisions
• Get information easily into the hands of those
who can use it (especially faculty and staff)
• Need a system which easily tracks
students from initial inquiry to graduation
• Collect constant feedback from students,
faculty and staff
Media Services North Campus Feb 2001
Implement system to evaluate
the effectiveness of
recruitment and retention activities
Goal
6.
•
Establish baseline measures
•
Use them to determine effectiveness of
strategies and activities
•
Determine enrollment yield and
completion rates of students by
relevant factors/ categories
Media Services North Campus Feb 2001
Activities and goals
for Year Two include…
•
Identification of enrollment and retention barriers
for students
•
Develop empirically derived profiles of successful
students
•
Establish a process for changing
prospects into admitted/enrolled
students
Media Services North Campus Feb 2001
Other activities and goals for
Year Two include…
•
Design a process for re-enrolling current students
•
Develop a system to respond to and track inquiries
•
Create a recruitment plan with
measurable outcomes for
each campus
•
Create a retention plan with measurable
outcomes for each campus
Media Services North Campus Feb 2001