Assignment Guidelines
Basic Marketing (MKTG-400)
Fall 2002
For Team Assignments:
You will divide into teams, with 4-6 members on each team. As a team, you will come up with a team name. (Note: the
team name should be related to marketing in some fashion. (Please avoid the following types of names: The Four (or five or
six) Marketeers. Try to be original.) It would be appropriate to come up with a name that can be mentioned publicly without
undue embarrassment. Think in terms of, “If I said this to my grandmother would she try to leap out of her wheelchair and
smack me?” If the answer to that question is “No” then the name is probably OK.) Each team will turn in a single paper and
each member of the team will receive the same score. (Note: see next paragraph for more on scoring.)
To ensure that people are inclined to “pull their own weight,” there will be a peer evaluation process. On the day the
assignment is due (prior to the start of class), you will be responsible for sending me an e-mail in which you will write your
team’s name, the names of each team member (including yourself), and a score (0 – 100) for each person (including yourself)
that you feel most accurately represents the level of effort he or she put into the assignment. Each person’s score will be the
mean of the individual peer evaluations (converted to a proportion)  the score given to the team paper.
For Individual Assignments:
An individual assignment means that you will not discuss the assignment with anyone. Do not ask a friend what general
approach he or she is going to (or did) use. Do not talk to another person about how he or she interpreted a question. Do not
ask another person what approach he or she is going to (or did) take with a specific question. Do not look at another person’s
paper. In short, no aspect of the assignment is open to discussion, observation, or any other type of information exchange
that can in any way be interpreted as collaboration.
For All Assignments:
The assignment will be typed, double-spaced, using left justification and one-inch margins. The title of the assignment (your
choice but appropriate (see above)), team name, the names of your team members (if it is a team assignment; your name if it
is an individual assignment), and your class (i.e., MKTG-400-A, Fall 2002) will be put on a separate cover page. Do not put
your name, team name, title of the assignment, or any other types of headers on the first or subsequent pages of text.
Appropriate fonts are 10 point or 12 point Times New Roman, or equivalent proportionally spaced, serif fonts. (Please note
that sans serif (e.g., Arial, Helvetica) and/or monospaced (e.g. Courier) fonts are not acceptable).
Note: failure to follow these formatting directions will result in an unread paper with a score of zero.
Appropriate usage of grammar, spelling, punctuation, and writing style is expected, and will comprise a part of the overall
score. (Note: if the paper is so poorly written that it is incomprehensible or so filled with grammar and stylistic errors that it
is too distracting to ascertain content, it will receive a score of zero.)
Common writing problems: (1) Number agreement errors, (2) contractions, (3) correctly spelled wrong words.
If you have any questions regarding style and/or usage, please feel free to ask. Grading of assignments in this area will be
given more weight as the semester progresses.
The finished paper will be stapled in the upper left corner. Do not enclose the paper in any type of folder, sheet protector, or
any other fancy cover.
All assignments are due in class on the day noted on the assignment sheets. No late assignments will be accepted.