ACCENTURE-3G KSU V2.4.ppt

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3G Presentation
February 4th, 2003
Agenda
Goal: Provide a brief overview of 3G technologies and associated products
What is 3G?
Why migrate to 3G?
3G Technologies
3G Corporate Application Examples
3G Consumer Application Examples
Page 2
What is 3G?
Why migrate to 3G?
3G Technologies
3G Corporate Application Examples
3G Consumer Application Examples
Page 3
What is 3G?
3G is a telecommunications term for the next generation wireless networks
that will have increased bandwidth and enable new IP based solutions
such as:
• Interactive games
• Downloadable ringers
• Screensavers
• Device personalization
• Still pictures & video imaging
• Richer business applications
• Full Internet browsing
3G networks are characterized by the following:
• Faster: 56kbps-2.4mbps
• Integrated: IP based packet data network
• Efficient: increased voice and data capacity
Page 4
What is 3G?
Why migrate to 3G?
3G Technologies
3G Corporate Application Examples
3G Consumer Application Examples
Page 5
There are two main reasons for operators to
build an IP based 3G network: New Revenue
Opportunities and Cost Savings
New Revenue Opportunities
Cost Savings
 Switch to all IP traffic will
increase network efficiency and
call volume capacity
 Operational and capital
expenditure savings
 Ability to create new service
experiences driven by richer
interaction between
applications and mediastreams
 Future upgrades primarily consist
of only software upgrades vs.
replacing or adding expensive
hardware
 Increased network component
flexibility and intelligence means
the network is easier to operate
as well as configure for new
services
 Introduce person- to- person
communications by combining
multiple media types
 Offer high-speed wireless
access for corporate users to
their enterprise applications
Page 6
There will be a variety of different
target audiences for this service
Who are next generation data subscribers?
•
•
•
Business Customers
Consumers
Machines
What do they want?
•
•
•
Business customers want to expand access to corporate applications on the road.
Consumers want to be mobile and remain in touch with their world around them.
Machines want to interact with each other and a variety of different applications over the
wireless network without human interaction (i.e Silent Commerce)
What do they need?
•
•
•
Secure virtual/private access that meets an expected level of service.
Instant access to services which are tailored to their lifestyle.
Distributed access that quickly adapts and supports a wide array of applications and
services.
Page 7
There will be a significant growth of business
applications operating over the 3G networks
3G will allow the wireless extension of existing corporate
applications
Messaging (Email & PIM)
Internet/Intranet/Extranet
Enterprise Resource Planning & Sales Force Automation
Custom Vertical
1999
Peak data rate
14.4 Kbps
2000
2001
Bandwidth Optimization 56.6
Kbps
2002
Peak data rate
153.6 Kbps
2003
2004
Peak data rate
307.2 Kbps
Peak data rate
614 Kbps
% of US COMPANIES
Adopting Wireless Applications
Page 8
Consumer applications will also become
more popular over the 3G networks
Consumers will benefit from business advances which
enhances Lifestyle Applications
Information
Messaging (Email, PIM & Instant Messaging)
Web Browsing (Content, eCommerce & Gaming)
Entertainment
Download Audio, Text & Graphics
Streaming Audio & Video
1999
Peak data rate
14.4 Kbps
2000
2001
Bandwidth Optimization 56.6
Kbps
2002
Peak data rate
153.6 Kbps
2003
2004
Peak data rate
307.2 Kbps
Peak data rate
614 Kbps
% of US CONSUMERS
Adopting Wireless Applications
Page 9
What is 3G?
Why migrate to 3G?
3G Technologies
3G Corporate Application Examples
3G Consumer Application Examples
Page 10
At the simplest form, there are 3 parts to an
end-to-end wireless architecture
Devices/Terminals
WML
Web Clipping
VXML
HTML
3G Wireless Networks
SOAP/HTTP
Internet
Mobile
Applications
Internet Related Services
Access
Portals
Components
Device Related
Services
• Voice
• Residential Portal
• Contents
• Data
• Business Portals
• Applications
• Machine-tomachine
• WISP
• mCommerce
• Machine-to-user
• Multimedia
• Advertisement
•
Technical Support Solutions
•
Global Support Solutions
•
Business Support Solutions
Page 11
Mobile devices will vary
•
•
•
There are and will be many different types of mobile terminals available
Each type of terminal has its use in different usage situations
The terminals will support various networks and application technologies in varying
degrees
Life-style
phones
Feature/
smart
phones
Smart phones
PDAs
Communicators
Hand-held
computers
Personal
computers
Basic phones
Page 12
Those devices may require different
development patterns
Which development technology is best suited to satisfy my requirements?
• WAP for straight-forward real-time information searching/browsing and
simple transactions
• large consumer user base today, expected to grow as all major new phones
are WAP-enabled
• J2ME for interactive entertainment and more complex (graphical)
presentation of information
• no user base in US yet today but is predicted to be a big consumer platform in
1-2 years
• will enable the download of ”midlets” (similar to applets today) to mobile
devices having a KVM
• Native EPOC, PalmOS or PocketPC for applications that fill a specific
business need and can be used in a ”disconnected” mode
• represent more a client/server environment in which data is persisted on the
device in a local data store when the user is out of network coverage
• Web based solutions such as portals that target the mark-up language
supported by the requesting device (i.e WML, HDML, cHTML, HTML, etc.)
• limited user base today, but is predicted to grow rapidly in the next 1-2 years
Page 13
There are many different next
generation wireless network flavors
•
There are and will be many wireless data networks available, e.g.
• GSM (CSD/HSCSD)
• General Packet Radio Server (GPRS)
• Enhanced Data rates for GSM Evolution (EDGE)
• Universal Mobile Telephony Service (UMTS, WCDMA)
• Wireless Local Area Network (WLAN)
• Bluetooth and so on
•
Each have their applicability in different
situations
Mobile terminals will support these
technologies in varying degrees
4G is expected to provide network
agnostic devices having multiple
network interfaces and seamless
roaming across them
•
•
Page 14
Here are some current and future
network technologies
•
•
•
•
CDMA (IS-95B) – Current standard network technology
• Circuit Switched (IS-95B) provides about (64 kbps) .
• Merely extends current web technology to the handset. Carrier becomes a Wireless ISP.
CDMA (1XRTT) – recently launched network technology built upon current CDMA IS-95B technology
• 1XRTT offers mobile speeds of up to 144 kbps and fixed up to 300 kbps.
• Network resource usage optimized by the use of packet switched networks.
• 1XRTT requires major network upgrades however, the transition to 3XRTT ( is only a software upgrade.
GPRS – Future network technology built upon current GSM technology
• GPRS offers speeds as great as 4 times the current GSM data rate.
• Network resource usage optimized by the use of packet switched networks.
• High upgrade costs, requires major network upgrades and totally new network elements. Needs to be
totally revamped again when transitioning to EDGE.
By 2005 we expect to see three major wireless access technologies in use.
• WCDMA = Mostly early adopters, new entrants and government initiatives.
• EDGE / UWC-136 = Everyone else with a GSM or TDMA network that chooses not to upgrade to W-CDMA.
• cdmaOne = Primarily American and Japanese cdmaOne (IS-95) users.
Page 15
The wireless networks transport
the data
But the networks by themselves are just ”bit pipes”
• e.g. GPRS is a nice improvement over CSD, but if there are no applications that people
find useful/interesting/value-adding, what good is either network by itself?
The wireless networks enable
• ubiquitous anytime/anywhere wireless access to applications and services
• various types of communications between the users
The convenience (ease and speed of use) and cost of the network access are
differentiating factors
In many cases from now on, the wireless network access is ”always-on”, i.e. packetbased, which is one of the most important features of a wireless data network
• case in point: i-Mode. The network itself is slow (9.6 kbps), but it’s packet-based, thus
access to the services is much more immediate
Page 16
Mobile IP is the key to 3G
3G Networks will support Mobile IP and Simple IP
Mobile IP allows mobility between wireline and wireless networks
• Transparent wireless connectivity  Same network functionality as on a home network
• Dynamic IP address assignment  Host manages and assigns IP addresses with enterprise
server
• Seamless roaming across networks  Devices may attach or handoff to different points on
the Internet
• Home Agent / Foreign Agent relationship provides IP mobility  Applications always operate
• Supports multiple IP devices per connection  Multiple devices operate through one RF
source
• Secure end-to-end IP mobility across the Internet  Forward and reverse tunneling with
handoff
Simple IP bridges the gap for non-Mobile IP users
• Provides quick IP access  no change to current IP operation for stationary devices
• Secure connections  network initiated tunnels
IP access requires the use of a Network Access Identifier (NAI) or user name and password
• Hosted IP access services  WWW access and IP services are available via the carrier
• Proxy IP access services  network proxies to business realms for quick corporate
connections
Page 17
The application architectures will resemble
those of the wireline world today but with
ties into the carrier networks
Presentation Layer
Initial Request Processor
wml.xsl
html.xsl
Voxml.xsl
cHtml.xsl
XML
J2ME
Game
s
Ring
Tones
Business Logic
COM
Enterprise Java Bean
Screen
Savers
Downloads
Web App. Server
Web Server
Internet
Data Accessor Interfaces
Data Store
SOAP/HTTP
CORBA
Legacy
Apps
Gateway
OSA/Parlay APIs
HLR
Call Control
Terminal
Session
Charging
User Status
User Location
Messaging
GMLC
MMS
Page 18
Others…
User Profile
SMS
LDAP
Design your applications with key points in
mind
When delivering wireless solutions an application developer should base their
network technology, target device, and software decisions on the capabilities they
want to deliver.
Factors to consider
• Physical Environment
• How will the device be used, in an office or at a construction site?
• Size
• Sure its small but… can I read the screen or does the device provide a usable
means for input e.g. a keyboard or stylus?
• Power
• Can I pack enough processing power and memory in the device to run my
software?
• Connectivity
• Does the network provide the throughput my mobile applications require?
• Do both the handset and network support the protocols used by my
application?
• Will my users always be in network coverage or will the application need to be
available off-line?
Page 20
What is 3G?
Why migrate to 3G?
3G Technologies
3G Corporate Application Examples
3G Consumer Application Examples
Page 21
Business Application Example
Sales
Force Automation
Technology, Research & Innovation
Application Features
• Mobilizes transactions from SAP's order-to-cash
process
• Links to live SAP information
• Works with intermittent connections
• Integrates with MSMSP offering, which includes
mobile access to email/PIM, enterprise data, the
internet, and much more
• Uses replication capabilities of SQL CE
• Uses Biztalk Server and Mobile Avanade Component
Architecture to manage offline transactions
Page 22
SFA Application Architecture
WML / WTP
CE Web SVR
XML
Web
Clipping
BREW
Device
Mobile ACA
or ADOCE
Mobile ACA
Queue MGR
ASP
Out Q
In Q
SQL CE
XML / HTTP
ASP
XSL
XSL
XSL
DCOM
Mobile ACA
Delivery MGR
Embedded
VB Synch App
XSL
HTML / HTTP
XSL
ISAPI
Existing HTML Based
Web Content
3rd Party EAI
WAP
Device
Everypath
Mobile Application
Server
IIS Web Server
HTTP
HTML / HTTP
SOAP BO
SOAP / HTTP
SOAP BO
BizTalk
Pocket IE
SOAP / HTTP
SAP
Clarify
Siebel
Mainframe
…..
SAP
Clarify
Siebel
……
SOAP BO
Mobile ACA
or ADOCE
Offline
SQL Server Replication
SQL Server Data Store
3rd Party
DBS
Online
Infrastructure
Embedded
VB Forms
Legend
DEVICE
MOBILITY SERVER
Page 23
CONTENT
Business Application Example
Insurance
Claims
Technology,
Research & Innovation
Application Features
• Provides ability to gather and wirelessly transmit claims
information from the field to a central claims processing
system
• Works with intermittent connections
• Has the ability to transmit photographs and recorded voice
notes associated with a claim
• Integrates with MSMSP offering, which includes mobile
access to email/PIM, enterprise data, the internet, and
much more
• Uses replication capabilities of SQL CE
• Uses Mobile Avanade Component Architecture to manage
offline transactions
Page 24
Business Application Example
Mobile Employee Portal for 3G/FOMA environment
Mobile employee portal solution that
utilizes DoCoMo's 3G FOMA
① Employee contact
information
②Access to Email (LN)
i
i
③Office space reservation
i
④Data Retrieval
i
Function Menu
Log In
i
i
Can also select to find
mobile phone number
and/or photo
①
②
③
④
⑤
⑥
⑦
User Verification
Selection of desired
function. Menu options
can be customized
according to User’s
most often used
applications
⑤ARTES Information
access
i
Access to Mail,
Calendar and Task
Features
⑥Multimedia
Feature
Remote confirmation of
Office space reservation
⑦Internet Access
i
i
Please input into the
following item.
NAME
Yota Kimura
Employee No
Analyst
CLASS
763200117
GMU
0763
LMU
0Q1
TEL
090-1234-5678
OK
Information available on
interface can be
customized
Page 25
With FOMA, access to
video messages from
Corporate
Access to useful
iMode and Internet
sites
Retrieval of
Information from KX.
Search results sent to
LN email.
What is 3G?
Why migrate to 3G?
3G Technologies
3G Corporate Application Examples
3G Consumer Application Examples
Page 26
Consumer Application Example
•
Enhanced Messaging Service (EMS)
• Extension to SMS
• Supported by other major mobile phone vendors except Nokia, who have their
own Smart Messaging concept for now
• Attempt at standardization of ringing tones, icons, picture messaging (animated
or not) and other similar SMS-based content
• Other additions compared to SMS
• text formatting to text messages (bold, italic,underline...)
• standard pictograms (smiley/sad face etc)
• add sound bytes to text messages
• Non-EMS phones only get the plain text portion of the message
• Enables extension of popular ringtone/icon business into non-Nokia phones in a
standard way
Page 27
Siemens C45
Consumer Application Example
•
Multimedia Messaging Service (MMS)
• Next step from EMS/Smart Messaging
• One standard supported by all major mobile phone vendors
• Supports transmission and storage of messages containing formatted text,
graphics, photographic images (GIF, JPEG), video clips (MPEG4), audio clips
(MP3, MIDI)
• Includes the concept of a ”photo service”, i.e. an online storage of MMS
messages. Messages can be accessed over the internet from a PC or MMSterminal. Also needed to allow non-MMS users see MMS messages sent to them.
• MMS-terminals are likely to have built-in or accessory digital cameras for capturing
and sending photos/video
• Non-MMS terminals may receive a notification (by SMS or WAP push) containing
information about how to access received MMS messages online using other
means (e.g. PC)
• Enables more messaging revenue generation from more complex media types
Page 28
Ericsson T68
Consumer Application Example
•
Instant messaging
• already hugely popular in the internet
• 200+ million users world-wide
• imagine the wireless user potential...
• now being standardized for the mobile internet
• Wireless Village, www.wireless-village.org
• Nokia, Motorola, Ericsson
• The specifications will be used for exchanging messages and presence
information between mobile devices, mobile services and Internetbased instant messaging services, all fully interoperable and leveraging
existing web technologies.
• Started in April 2001, specifications targeted for end of 2001
• In the mean time, many non-interoperable mobile chat and instant
messaging systems exist
• PocketPC 2002 already includes MSN Messenger
Page 29
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