MUSB 1391 UNIT EXAM II Chapters 5-7 Study Guide
List 4 of the 9 categories that help determine the purpose of your website.
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A Fill in the proper definition of each term (Ch 5)
1__________: Each time someone visits your site, all the files (video, audio, graphic, text, sound)
that compose that page are sent and these are tracked as ‘hits’. For example: if a web page
consists of two graphic files, and a text file, this is counted as 2 hits.
2__________ visits to a site
3__________ Websites should contain links that take users to new pages, sites, etc. Clicks on
the links are the most valuable way to count website traffic because it shows users have take
action on your page – meaning they are more engaged users than impressions or hits.
B Fill in the blank:
The single most important element of your marketing is communicating with your
customers; ______________ is almost nearly free and allows for communication with
large numbers of people.
C List 3 of the 5 advantages of using email lists
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D Fill in the blank
__________ and ___________ _________: Sirius, Pandora, Spotify…all make their money
through independent subscription sales and ad based revenue.
List 2 things digital distributors are responsible for:
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E Name 2 of the 3 advantages of Direct Media (Ch 6)
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F Fill in the blank
_______ __________is a wonderfully effective form of direct marketing. It allows fans
to connect directly with artists, and vice versa.
__________ started as a micro blogging site and has quickly grown into a major source
of breaking news and gaining insight and info about businesses, politics, world affairs,
etc.
__________ ads and pages (for business, artists, musicians, etc.) are extremely effective
tools to use in your ‘location’ targeting. Facebook ads are cheap (you set your own
budget) and powerful!
G What 4 things should you stress to a nightclub owner when trying to get gigs?
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H Name 3 of the 6 ways listed in the book and discussed in class to bring more people to
your show:
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I List 3 of the 6 Tips for working with clubs to bring more people to your shows:
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J List 6 of the 13 places you can market your music to in addition to traditional night club
venues.
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K List 3 of the 5 ways to Market DURING the gig
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L List 2 of the 4 ways to market after the gig
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