FinAL Exam
The final exam will be on May 12 from 8-10 a.m.
**You may bring one 3 x 5 index card (front and back) to assist you with the exam and will
turn it in with your quiz.
Here’s what you need to know….Happy Studying!
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Concept of Media Convergence
The eras of communication
Concept of Digital Divide
Definition of Mass Media
Device lessening the Digital Divide
Net Neutrality
Who created the World Wide Web
Language used on the World Wide
Web
Who created the first Web browser
Most popular MMORPG video game
Concept of gamification
Which video game introduced the
avatar
First era of gaming
The first video game that could be
played at home
The device that was the key
component of the first video games
Concept of payola
The name of the invention that
introduced sound recording
Who invented the device that allowed
sound recording
The first pop vocalists
Who invented the gramophone
The unique aspect of radio on who it
caters to
Concept of a network
Who invented wireless telegraphy
The first language used with wireless
telegraphy
Most popular format of radio
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Concept of Narrowcasting
Name of the government agency
overseeing broadcasting
The television programming genre
causing distrust among Americans
Main components of Hollywood Style
Who developed the scanning disk
Where television made its debut in
1939
The Big 3 networks
Concept of Vertical Integration
Who first demonstrated a moving
picture
Who governs the movie industry
Who created fantasy in film
The first colonial newspaper
Concept of penny papers
The editor arrested for seditious libel,
making case for Bill of Rights
National newspapers
Concept of Yellow Journalism
The magazine that introduced
investigative journalism to the medium
Term Pres. Roosevelt gave to
investigative journalists
The most successful general sports
magazine in history
The first general interest magazine
Reason magazines are an attractive
medium to advertisers
Types of books, specifically, the most
popular
The first proto-modern book created in
the 4th century
Concept of dime novels
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Concept of blockbuster in book
industry
Device that brought books to the mass
media stage
The first newspaper to carry ads
Concept of puffery
Who regulates the advertising industry
Concept of a slogan
Name of the first full-service ad agency
Concept of a press release
Who argued honesty and directness
were better than deception in PR
practices
Who taught the first PR course
Main characteristics of PR
Major difference between advertising
and PR
Concept of cultural imperialism
Concept of synergy
Concept of hegemony
Concept of herd journalism
Concept of citizen journalism
Concept of conflict of interest
What a quote is called in broadcasting
Concept of talking heads in
broadcasting
The two main types of media studies
and what they entail
The founding book of media studies
Early focus of media research
The First Amendment
Concept of libel and the best defense
for libel
Ways to ensure a fair trial