MARKET RESEARCH
IN CSB OF LATVIA
Gundega Gajevska
CSB of Latvia
CONTENTS OF PRESENTATION
• Research and monitoring
• What is monitored?
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Subscriptions to publications
Requests for tailor made data sets
Home page visitors and visits
Data base extractions
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RESEARCH AND MONITORING
• Statistics on:
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–
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subscriptions to publications
information centre (IC) visitors, regional IC visitors
requests for tailor made requests
home page visitors and visits
data base extractions
articles in regional newspapers (RIC)
• Monitoring of:
– frequently asked questions (by mail, in IC)
– comments and proposals at IC
– feedbacks in mailbox of database
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RESEARCH AND MONITORING (cont.)
• Customer satisfaction survey
– by snail mail in xxxx and 2004
– by mail
• Image and familiarity survey
– outsourcing in xxxx
• Meetings with business sector representatives
• Other institutions’ web page monitoring
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RESEARCH AND MONITORING:
SUBSCRIPTIONS OF PUBLICATIONS
- 15 thsd subscriptions in 2004, a decrease of 3.5 thsd
compared to previous years - a decline in trend.
Comments and proposals at IC
-
private persons and business companies need quick access to the
data, they purchase already released publications rather than make
subscriptions at the beginning of the year.
students mostly need only a selection of indicators not the whole
data set included in the publication therefore IC staff has to
extensively use photocopier.
-
Publication printruns become smaller/less cost-effective
-
publication policy was revised and short-term statistics leaflets
have been abolished instead a short-term statistics database (free
off charge, no registration) has been launched.
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RESEARCH AND MONITORING:
REQUESTS FOR TAILOR MADE DATA SETS
• Number of requests for tailor made data sets from Latvia is increasing:
• Standard
replies
1200
1000
800
• Improve service
for requests
and clients that
are profitable
• Develop
customer
database
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600
400
200
0
1996
1997
1998
1999
2000
from Latvia
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2001
2002
2003
2004
from abroad
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RESEARCH AND MONITORING:
HOME PAGE VISITORS AND VISITS
(thousands)
250
200
150
100
50
0
2003Q1
2003Q2
2003Q3
Visits
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2003Q4
2004Q1
2004Q2
2004Q3
2004Q4
Visitors
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RESEARCH AND MONITORING:
HOME PAGE VISITORS AND VISITS
• An analysis of homepage user statistics shows a growing trend: in
December 2004 the number of unique user visits doubled in
comparison with the previous year.
• Visitors have found useful information and visit the homepage more
often than in the previous year.
• Monitoring of frequently asked questions (by mail, in IC)
– questions on data and information that can be found on home page
– home page structure has become sophisticated and difficult to
browse
• Home page restructuring is urgently necessary (planned
outsourcing)
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March 2005
January 2005
November 2004
September 2004
July 2004
May 2004
March 2004
January 2004
November 2003
September 2003
July 2003
May 2003
March 2003
January 2003
RESEARCH AND MONITORING:
DATA BASE EXTRACTIONS
30000
25000
20000
15000
10000
5000
0
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RESEARCH AND MONITORING:
DATA BASE EXTRACTIONS (cont.1)
• From 1 October 2004 the databases are accessible on the Internet
without subscription fees and this means that any data user who has the
Internet may access these statistical data. The number of viewed or
downloaded tables has therefore increased more than 3 times.
• In mid-October 2004 improvements were made in software that
registers users` manipulations and allows obtaining more detailed
information about the users` activities and tables viewed in the
databases.
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RESEARCH AND MONITORING:
DATA BASE EXTRACTIONS (cont.2)
(15 October – 31 December, 2004)
• Most popular themes in the
databases :
Population
17%
• Options used:
Table viewed using
Internet explorer
79%
14%
Employment
8%
Finance
5%
Downloaded in Excel
format
Gross domestic product
4%
A graph drawn
3%
Foreign trade
4%
2%
Prices and consumption
4%
Downloaded in txt file
format
Personal income
4%
Downloaded in PCAxis file format
2%
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