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th

Our Conference has produced tangible and non-tangible results...
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7 Country presentations
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3 Main presentations and 5 other presentations in the plenary sessions
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10 Workshop introductions and reports
 plus 15 prepared presentations and numerous other presentations in the Workshops
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Altogether 35 documented materials
+ discussions, discussions...
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4 happy hours learning to know each other better and also small parts of Finnish history by visiting Suomenlinna
Fortress and cruising in the Helsinki archipelago
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One discussion group established
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Findings in the discussions of the Conference (1)
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The importance of understanding the work of Central
Statistical Offices (CSOs) as processes
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Dissemination, marketing, building customer relations and the service ability is [or should be] considered as a core strategic process of the CSOs
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The importance of systematic approach to building customer relations
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Findings in the discussions of the Conference (2)
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Important prerequisites for good results in the work with customers and in achieving strategic goals of CSOs are
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Building a system of Customer relationship management (CRM)
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Obtaining / efficient use of CRM software
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The importance of organisational culture and organisational forms were strongly discussed
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The development of the strategic concepts into a more customer oriented direction should be reflected in the organisational structures of our CSOs
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Findings in the discussions of the Conference (3)
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Taking responsibility for the complexity of new challenges
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The importance of databases for developing our customer oriented work and the service ability needed for that
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The importance of good and customer friendly web sites
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A discussion group on web site created - Moderator: Lotte
Buchbjerg Petersen, Statistics Denmark
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New solutions for “old” questions - learning new things about the use of microdata for research purposes
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Exchange of ideas and experience on customer surveys , pricing and many other things
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The web site as a good source of information
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Most of the materials of our Conference can be found on the Conference web site, www.stat.fi/nmc2005
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Do make use of it yourself in your future work
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Please recommend to bookmark it also for your colleagues at home!
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Photographs taken during the Conference
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Documentation of the previous Conferences?
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Links to the International Marketing and Online Databases
Conference tradition: Wellington 1994, Kirkebaerklaustur
1996, Mont Tremblant 2001, Annapolis 2002, Bath 2003,
Oslo 2004, The Hague 2005
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Finalising the results of the 3rd Nordic Marketing
Conference on Statistical Products and Services
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Please write down two deadlines
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Tuesday, the 21st of June
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Deadline for finalisation of the our Workshop Reports
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Send comments to petteri.baer@stat.fi
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Tuesday, the 9th of August
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Deadline for development proposals to the Nordic Contact Group on Marketing questions
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From the participants of this Conference
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Comments are also invited from the readers of the
Conference web site www.stat.fi/nmc2005
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Send your comments to the members of the Nordic Contact
Group on Marketing questions, addresses, see web site!
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What’s next?
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The Nordic Group for Marketing Questions will have its next meeting in Stockholm on the 12th of August 2005
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Summing up the results of this Conference
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Deliver recommendations of action to the Assembly of the Director
Generals of the Nordic CSOs in September 2005
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Plan and make suggestions for topics of future co-operation for developing the know-how and skills in building customer relations and marketing in the Nordic CSOs
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Discuss the perspectives of developing the co-operation with our
Baltic colleagues
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International Marketing and Online Databases Conference
( IMAODBC ) in The Hague, September 5-9 th 2005
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§ “ Knowledge is of two kinds. We know a subject ourselves, or we know where we can find information upon it.“
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So - We come to the final conclusions...
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We should look upon our interactions with customers as a learning process
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We should develop big ears and an open mind and
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… listen … listen … and listen again
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We should learn from each other and maybe meet more often
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We should make use of existing scientific basis for our work
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The Nordic School of Relationship Marketing
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Christian Grönroos, Ewert Gummesson and others
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From 4 P:s to 30 R:s
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