Sales of Statistical Information
Isak Isaksen
Danmarks Statistik
The market today
• Data is free of charge through our
online databank
• More data will be free of charge in
the future
• It creates greater knowledge and
dependency of data (like drugs!)
• And greater demand for tailor-made
solutions
2
6/29/2016
The customers
• 80 % of all income are coming from 5 %
of our customer
• Focus on our major customer (both
public and private)
• Major customers can sometimes be
small in size
• It’s easier to increase sale to old
customers than catch some new
customers
3
6/29/2016
What are the customers needs?
• Tailor-made solutions
• Yearly updating of data – a special
standard for separate customers
• The quality of products are
important – not the price
• A lot of customers don’t know the
possibilities in using our data – or
worst of all their own needs
4
6/29/2016
How to get in contact with new customers?
• Start to analyse existing customers
• Your marketing should be very goal
and segment-oriented
• WEB is an effective means in your
marketing
• Demo-data on the WEB-site
• Networking
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6/29/2016
Cooperation with resale operators
• Make use of their customers and
knowledge to the market
• Create synergi between our data
and their consultants support
• Make a clear contract with your
resale operators
• Clear and a simple price-setting
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6/29/2016
The future market
• Statistical information will increasingly be
basis for decision for both the private
and public sector
• We shall learn them to use data and the
possibilities of combination
• Tailor-made solutions (data and
geography)
• Cooperate with resaler
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6/29/2016
What can we do better?
• We shall build up a more customerfriendly organisation
• We shall be more visible in the market use WEB more
• We shall do our marketing more goaland segment oriented
• We shall understand our customers
needs better – networking
• Develop new product – primarily flexible
solutions
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6/29/2016