Environmental Scan
Emerging Trends
For Futuring and Ideation Session
Prepared by Raymond Barclay, Ph.D., Associate Vice President of Analytics & Decision Support & Deborah Goldring, Ph.D., Assistant
Professor of Marketing-School of Business, February 1, 2013
POLITICAL
ECONOMIC
SOCIAL
TECHNOLOGY
TEACHING
GLOBAL/
NATIONAL/
1. Students see
college as best
means to a
better job.
2. Schools are
partnering with
business
3. College tuition
continues to rise,
family finances
diminishing
1. Most Business
careers are
seeing
avg./above
avg. projected
growth
2. Global business
is growingexporting
importing;
tourism
1. Hispanic
population is
growing and is
now 16.4% of US
population
2. Workforce is
intergenerational
3. Education and
Economic
development
links better
understood
1. Growing need to
manage ‘big
data’ and
analytics
2. “New Economy”
jobs are
informationcentric and
require 21st
Century
Learning and
Technical Skills
1. Demand for
Convenience
2. Growing Online
3. Collaborative learning
spaces
4. Technology in the
classroom
5. Global opportunities
6. Internships, training
prior to graduation
7. Need for
Interdisciplinarity &
content-neutral skills
STATE/
REGIONAL
1. Bright Futures is
uncertain
2. Community
colleges are a
growing force
3. Governor is
seeking $10,000
degree and
varying tuition
1. Largest trading
partners are
Latin American
countries
2. Growth in
ports and
airports
expected to be
strong
1. Hispanics are now
22.5% of Florida
population
2. Only 25% of
Florida population
achieves Bas or
more (low by
comparison to
other states)
1. Technology
education is
evolving with
growth in online
programs
2. Challenge of
educating to hot
skills that
change quickly
1. Executive Education
2. Certificates with or
without a degree
3. Specialization in
graduate degrees
4. Bring your own device
to the classroom
5. Competition from
foreign schools
LOCAL/
CAMPUS/
I-4
CORRIDOR
1. Opportunities to
collaborate with
regional/local
organizations
2. Clusters of talent
and innovation
1. Tampa has
significant
European FDI
2. Orlando
economy will
surpass that of
Tampa Bay by
2029
1. More diversity
(ethnic/intl.) in
the Stetson
classroom than in
the faculty
2. Stetson student
has significant 1st
Generation pop.
1. Infrastructure
concerns for IT
on DeLand
campus
2. Lack of training
and support for
faculty
1. Synergies with
College of Law
2. Campus flexibility and
online programs
3. Customized programs
for I-4 needs
ENVIRONMANTAL SCAN
Environmental Scan - Summary of Emerging Trends